Appropriate And Illegitimate Use Of Social Media

Communication has been permanently changed by social media. A wide conceptual definition of social media, as cited in Ressler & Glazer (2010), is “The online and mobile accessible services that enable individuals to connect, collaborate, and share with others in real time.” Social media has an obvious influence on informal communication style and represents both possibility and liability for healthcare institutions. As cited in Bernhardt, Alber, & Gold (2014), “Social media provide healthcare professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.” It also presents challenges, including risks to information accuracy, organizational reputation, and individual privacy. Social media can be a very helpful in communicating among nurses and other healthcare providers while creating professional connections, and sharing experiences, but guidelines for appropriate use by healthcare providers are essential. Whether or not certain healthcare organization decides to use social media as a communications tool - social media policy still need to be implemented. Policies help establish an organization 's rules and expectations around social media.

We Can But Dare We: A Look into the Use of Social Media in Healthcare

Looking back to ten years ago, many of us would have never thought technology would have taken off like it did. In order to communicate with others we would have to physically be in there presence or call them from a landline telephone (if available). Today, social media has created several outlet for individuals across the globe to communicate. Sites like YouTube, Google+, Facebook, Twitter, and Instagram allow users to communicate with each other without having to be physically present. If you are an owner of a smart phone then you are able to message, share photos, and video chat from the palm of your hand.

This paper examines the public perception of nurses and how social media can be both a detriment and a benefit to the career field.

Social media in hospitals can affect the patient as well as the nurse and the nursing student. Westrick states: “Nurses must find a balance between taking advantage of the benefits social media use

Edie Brous, RN, wrote an article on how the internet, social media and other new technologies have advanced. The use of social media has taken the free speech amendment to another level against those who don’t understand the restrictions. Nurses share ideas that they believed can be helpful when they post things but they must understand the legal risks of misusing. It’s becoming so broad that now different healthcare and professional organizations use it to communicate with their patients. There is a understanding to free speech limitation Brous notes:

In the present culture of the United States, social media has had a major impact in American society. It has a profound influence and intertwined itself in almost every aspect of the average American’s life. It ranges from providing updates of location of a person(s), events, and sharing personal moments. Even different industries are utilizing social media as a platform for communication, information, and sales mediums. One industry, the health care field has seen a rise in the utilization of social media. For instance, an emerging population of physicians are using social media apps such as Snap Chat, Facebook, and YouTube to educate, display surgical, and medical procedures while being performed. In contrast, as there are positive aspects of utilizing social media, a negative trait of social media is invading and exposing individual’s privacy. As of recent, a New York licensed nurse had to surrender her nursing license and sentenced to 3 years of probation for “moral unfitness in the practice (Bowerman, 2016).” She took photos with her phone of two unconscious male patient’s genitalia and shared them with coworkers. This has become an increasing issue and as the utilization of social media in healthcare is increasing, many ethical issues are developing. For instance, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) was passed for the adoption of a national standard for electronic health care transactions and code sets, unique health identifiers,

The rapid development of technology throughout modern society has initiated the widespread use of social networking. Social networking plays a positive role in healthcare when educating, communicating, or advertising. However, poor judgments have the power to turn this positive into negative and damage professional reputations. Griffith (2014) stresses the importance of understanding that protected health information is not a matter of open secrets. Whether a lawyer, doctor, nurse, or a secretary, it is important to avoid conditions that may influence the health and security of patients or clients, as well as their own professional reputation (Aylott, 2011). The Purpose of this paper is to explore the appropriate use of cell phones and social networking in healthcare and the importance of understanding the ethical boundaries between professional uses opposed to personal use.

Employees within healthcare and anyone who has been a mature patient in recent years have been duly informed of the Health Insurance Privacy and Portability Act (HIPPA), but even more people are more intimately familiar with the social networking site Facebook. Prior to researching the legal and ethical boundaries at it pertains to patient confidentiality in nursing school, many of us thought little of the HIPPA concept and how it applies to each of us as individuals. We can announce to the world on Facebook that I have a lump, please go get a mammogram! We can whine on for ages about our children’s medical problems. We make announcements and call for prayers for our spouses and parents who are ill. We share with our friends and family,

Depending on employer’s preferences, massaging, media sites and texting may not be allowed. If an individual is working as a cashier or bagger, customer service should be their main focus. Any job that requires high customer attention such as grocery stores or more professional offices should require employees to avoid using media sites and texting. If an employee is more concerned about anything other than their current job or task, it becomes a problem. This is only with customer service at the highest level, in some places, there is little customer service needed. Where I currently work, I have the approval to watch YouTube, listen to Pandora, and message anyone as long as I scan documents and it is not busy. It passes the time when

While using social media can be valuable to doctors and nurses, inappropriate use of these tools can be devastating to a health professional career. Here are some examples

I agree with you that social media plays a big role in our lives. People use Instagram, twitter, snapchat, and Facebook to post pictures or tweets. In the hospital this prohibited. When you take a picture of the patient as Sabina gives the example of the patient with cancer you are being unethical because you aren’t respecting the patient’s privacy thus hurting the patient and nurse relationship. The patient has faith that the nurse is there to help the patient and not cause harm, but by putting them on social media their privacy is being shared with everyone in social media. According to the nursing, “6 tips to avoid problems: remember that standards of professionalism are the same online as in any other circumstance, do not share or post information or photos gained through the nurse-patient relationship, maintain professional boundaries in the use of electronic media. Online contact with patients blurs this boundary, do not make disparaging remarks about patients, employers, or co-workers, even if they are not identified, do not take photos or videos of patients on personal devices, including cell phones, and promptly report a breach of confidentiality or privacy” (www.nursingworld.org).

There are numerous management positions in the nursing profession. These positions give nurses the opportunity to manage a group or a specialized field instead of managing only their normal roles. When more nurses fill these positions it has a ripple effect on the entire profession. Management positions enable nurses’ voices to be heard and present the world with an upholding image of nursing. A nurse that is constantly thinking about the image of nursing as a whole has the ability to influence everyone around them. Another contributor to the image of nursing is social media. Social media sites such as “Facebook” and “Twitter” have a very large impact on how people see nurses. Nurses must manage themselves when posting on the Internet to avoid corrupting the image they’ve worked so hard to uphold.

At the same time, health care organizations find challenges in adopting social media. Hospital and medical practices are risk adverse and generally cautious about new technology trends without clear value. There are questions about whether social media use by hospital employees is a waste of time, or even worse, presents risks of violating HIPAA or leaking proprietary information. Hospital IT departments are concerned about security risks, such as the use of tinyurl.com, which can mask malicious Web sites. Privacy concerns, particularly the vulnerability of social media accounts, are also cited as a reason to avoid social media. (John Sharp 2010).

Social media. We have all heard of it. We have all raved about it at some point in our lives. There is no doubt; it plays an imperative part of people’s lives today – users are reliant on social media. It is great that Mark Zuckerberg reminds us to say, “Happy Birthday” to our friends. Yet, we have all seen the dangers it can cause. From identity fraud to cyberbullying - we become exposed to the dangers of the internet. Not only is it hackers and frauds that cause destruction, but social networking posts. Every day, you scroll through Facebook, or Instagram - liking, sharing and commenting on posts. What people don’t see is how words on a ‘status’ or ‘tweet’ can hurt someone. They can’t see that a person’s feelings behind the screens on a computer have been destroyed, because they can’t see what they don’t want to see.