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2974 Words Dec 16th, 2011 12 Pages
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A MEDIA & MARKETING AGENCY
Contents
The business at a glance 3
The business in detail 3
History 3
Products and services 3
Structure 3
SWOT analysis 3
Premises, plant and equipment 3
Information systems and telecommunications 3
Intellectual property, licences and memberships 3
Insurances 3
Goals, milestones, strategies 3
Goals and milestones 3
Marketing 3
Sales 3
Customer management and retention 3
Pricing 3
The competitive landscape 3
The industry 3
Target market 3
The competition 3
Financial forecasts 3
Set-up costs 3
Profit and loss forecast 3
Cash flow forecast 3
Balance sheet forecast 3
Break-even analysis 3

Brief about Phoenix
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How are they positioned in the market? What benefits do they offer you customers? What makes them unique? | Event Management | * Conceiving Concepts & Ideations * Designing & Fabrication of Mock-ups & Stalls | | Building Brands | * Creating Brand Personality & Identity * Synchronizing with Corporate Identity * Ideating & executing Brand Campaign & Activities * Conceptualizing & developing Visual aids * Designing & Developing other Marketing inputs like Posters, Brochures, Catalogues … | | Multi Media Activities | * Designing Press Advertisements & Hoardings * Crafting Multimedia CD Presentations * Motivational films & Corporate films * Website designing * |
Structure
* This is a partnership firm. Where the two of us does the most of the work. * We have a very few employees . * And mostly on commission basis.(i.e. referral bonus and some cuts if the deal is converted) * the following structure is of the ad agency

* The following structure is of the EVENT management
In case of event managements the stalls are fabricated and executed by vendors depending upon the locales.(fully outsourced)
This is supervised by an employee of our company till the end. Who are the key people — the shareholders, directors, managers and staff? Describe their background and industry experience. | Key people | * Rishav
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