April Greiman Essay

1112 Words Dec 10th, 2012 5 Pages
"Great things are not done by impulse, but a series of small things brought together."
 Vincent Van Gogh

April Greiman is by far one of the most influential female artists in the history of Design. She was born in New York in 1948 and was raised in a very family oriented environment, her creativity was greatly influenced by her mother, father and aunt who shared a passion for art, music and encouraged her to be an independent, curious, adventurous woman. After acknowledging her great interest in art, she applied to several art schools and was accepted into the Kansas City Art Institute where she received a BFA in Graphic Design. Later on, with the influence of the principles of Modernism and exploration of technology, she
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This new genre in art quickly confirmed Greiman’s position as the pioneer of visual communication and design. Her eagerness to learn and explore this new medium is what has gotten her the respect and appreciation for her work. Her ability to engage the audience and embrace spaces by providing a floating effect to her work, combining architecture and typographic forms allowed her to become one of the most prominent icons in the design world.

In 1982, April Greiman was selected head of the design department at the California Institute of the Arts. Throughout her time in CalArts, she focused on her role as an educator and the importance of transforming design. Greiman was able to take advantage of the state of the art equipment that was provided by the institution and began to combine video and media images in her work. Her input in this field and her accomplishments successfully gave her the opportunity to make this department more focused in a variety of ideas other than design renaming this field as visual communication.

The popularity and recognition April Greiman gained over the years is mostly because of of her creativity, experience working with graphics and implementation of visual communication with the use of technological devices. As an Artist and educator, she has been able to work in a number of posters and websites for her clientele, she is the author of several design books including Hybrid Imagery: The
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