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April Greiman Research Papers

Decent Essays

April Greiman was born March 22, 1948, in New York where she was a designer during the mid-1970s. She decided to leave for something different in Los Angeles. Where according to AIGA, it “had a limited aesthetic of its own at that time. But the lack of an established design practice created a unique opportunity to explore new paradigms in communications design.”(AIGA) Ingre Druckrey, Hans Allemann and Chris Zelinsky, whom all studied in Switzerland at the Basel School of Design, introduced Greiman to Modernism. She, also, went to graduated school at Basel and studied under Armin Hoffman and Wolfgang Weingart in the 1970s. She studied International Style and Weingart’s personal experiments that he called New Wave. “New Wave was more intuitive, …show more content…

For example on the one with the words “make me up” she has cut out different pieces of things like colored lines, a flower and shapes and overlaid them over an image of a woman’s face. Her use of vibrant colors is very eye catching. She is able to combine different things together to make one cohesive design statement. No one element overpowers the others as to distract they viewers eye from seeing the image in its entirety. Even the text is cleverly placed as to lend to the image with the title above the image over a shape that is placed over a bar code almost as to say women are treated as dolls not as people because they are “made up” with hair and make up to look a certain way. This idea is made stronger by the supportive text that is across the woman’s closed eye and along the side of the image. The text on the side is turned ninety degrees so that it does not cross the image of the woman but still is readable. It draws the viewer’s eye to the side of the page with its position, size, and color. This forces the viewer to almost have to turn their head to the side to read it and then it leads the eye back up the page once it has been read. She has a similar method with “Your turn, my turn” where the text leads your eye around the page as you read it. It has a little back and forth of text that seems to symbolize the back and forth between two people, your turn, my turn. She has also blurred the text that makes it more difficult to see and almost plays tricks with your eyes. Greiman has successfully been able to make images that combine different things to make you view it in a different way that pushes the viewers way of thinking and

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