Aptamil Marketing Environment Analysis

Australia’s growth rate 0.6% for 2016 and the poverty is actually growing in Australia estimate 2.5 million people or 13.9% of all people living below the standards.The average wage in Australia in November 2013 was $57,980.The average full-time wage is $74,724.Average weekly earnings are $1,1462 in 3 death occurred among people aged 75.74% were mortality 1907 and 3 in 10 death were from disease 2013.4 in 5 natural causes.Also, 3.6 was the number of infant deaths per 1 thousand live births in Australia in 2013.

The consumer confidence index measures the level of optimism regarding the prospect of economic growth. These data are gathered via surveys that focus on people’s attitude towards economy by asking them to make short and long term forecasts. Although consumers’ overviews of the economy are based on past occurrences, the expectations are generally reflective of future expenditure behaviour, which is a large component of real GDP. CCI is subjective because people’s economic outlooks are generally based on variables that are partially reflective and closely related to themselves such as unemployment rate and petrol prices. Consumers’ expectations are based on the changes in these factors and they will impact upon future household consumption.

Thank you for your reply and the additional information. I wasn’t sure what direction I was going to go in this week until I begin to write on the topic provided. It is just so many things that influence the economy, even the environment. Supply and demand pushes output numbers; however, interest rates and employment number have a great effect on the economy as well. Again, thanks for the input and I look forward to your posting.

According to Bradley Stonefield, the demographic analysis that needs to be address is a specific population to describe the small business and its characteristics, such as income level, background checks, driving records, location and salaries. A demographic analysis is useful in a business plan, to describe the population where the business is located.

Demographics is the study of the make-up of the population. Demographic trends illustrate how the population is changing. Factors that affect the make-up of the population include the birth rate and life expectancy. When demographic segmentation is used, consumers are grouped according to:

The Australian economy expanded 0.5% in the June quarter of 2016, slowing from a downward 1.0% growth in the previous quarter and slightly below market consensus of a 0.6% growth. It was the weakest expansion since the second quarter 2015, weighed down by net trade while investment was flat and final consumption remained steady. Through the year, the economy grew by 3.3%, accelerating from a 3.1% in the March quarter, which is the strongest expansion since the June quarter 2012, bringing the annual growth of 2.9% for the 2015-2016 financial year and going 100 quarters without experiencing a

This can also refer to the demographical segmentation, because a person's lifestyle is determined by factors like age, gender and location.

The Demographic environment relates to the structure of populations (Oxford Dictionaries | English, 2017). The factors that contribute to the demographic environment relevant to this report are location and density of the population.

The Australian economy is playing a crucial role in terms of global economy. Based on the government’s analysis, Australia has been placed at the top 20 for the world’s largest economy. This caused a lot of economists to pay attention to Australia’s performance. Economists use macroeconomic objectives to analyse the national economy. This essay will focus on two macroeconomic objectives, how they are measured, and how they relate to each other. Furthermore, it will also discuss Australia’s performance over the past three years (2013-2015) and predictions concerning Australia’s performance in terms of these objectives in 2016.

Formula ranges from $54 to $198 per month depending on the brand. Plus the price of bottles, nipples, and all the other things associated with bottle feeding. Breast milk is free -- you save a lot of money not having to buy formula.

The Australian dollar has slowed down but has not gone into a time period where people and businesses make less money. The dollar is not in as much trouble as we think. Macroeconomic indicators, including GDP (Gross Domestic Products), unemployment and inflation, has Australia placed among the top compared to other countries who aren’t doing so well. Our GDP has been growing steady pace. (Mark Mulligan, July 8, 2015)

Australia’s economy is much better then South Korea’s. This essay will be comparing five different areas of the economy. These include economic growth and the quality of life, employment and unemployment, distribution of income, environmental sustainability and the role the government in health care, education and social welfare. Income is a necessity to achieve higher living standards. Australia’s average household income is 31 197 USD per year, South Korea’s average household income is only 18 035 USD per year.

Fonterra’s second strategic goal is to build trusted brands in chosen markets. Fonterra has a strategy to strengthen their positions in key regional markets where ownership of the supply chain gives a degree of competitive advantage (Fonterra Co-operative Group, 2010). The focus has been on high growth markets within Asia/Africa/Middle East (Asia/AME) and Latin America, and the existing strong market franchises in ANZ. Anlene provides a great insight to Fonterra’s brand strategy at work. Created in Asia in 1991 to support bone health, Anlene is now the clear number one high-calcium milk brand across Asia. Priced at 30-50% above regular milks, Anlene is a trusted premium brand in the Asia market, which has an expanding middle class that is caring more about healthy nutrition for the whole family (Fonterra Co-operative Group, 2010). Additionally, Fonterra has

In March 2015, Greg Jericho published an article called Weak, weak growth and six things about the state of Australia’s economy that outlined how in the past 6 out of 10 quarters the Australian

The socio-cultural measurements of environment cover traditions, ways of life, and qualities that characters the public in which the firm works or to say macro environment. Demography is one of numerous variables that plays significant role to impact capacity of organization to run business to function within society along maintaining socio-cultural factor. Demography is the investigation of human populaces in terms of size, density, location, age, gender, race, occupation and different measurements. Changes in the world demographic environment have major implication for business. The total population rate is developing at an unstable rate that will soon surpass nourishment supply and capacity to enough administration. Variation in demographics has numerous potential outcomes for business in sugar industry. As population changes, the interest for items and administrations likewise changes. For instance, decrease in populace comes about decrement of demand and utilization of item and henceforth ultimately decreases the business.