Aqualisa Quartz Case Analysis

Athletics Supreme’s sportswear prices are affordable when compared to higher priced competitors like Walmart Stores and Dick’s Sporting Goods with a pricing strategy designed and employed to offer competition to its rival companies. The company does not compromise on its quality craftsmanhip while still offering low prices because it is confident of its loyal consumers. The company’s pricing methodology is flexible and depends generally on the economic trends that might influence buyer behavior in targeted segments focusing on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive

The AllStar brand was viewed as the premium brand on the market, this was reflected by the pricing schemes of Allround and Allround+. However, Allright was launched to be a flanker brand to capture market share from price-sensitive consumers without hurting Allround’s brand image. Allround and Allround+ were priced as high as possible within the bounds of the price-effectiveness trade-offs. This trade-off was also the basis for Allright pricing decisions, however, we could never increase the price fast

The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

ReferencesMarion, A. M., & Cengage, G. (2006). "Product Mix" Encyclopedia of Business and Finance. Ed. Retrieved 31 Jan, 2009 from http://www.enotes.com/business-finance-encyclopedia/product-mixQuickMBA.com (2007) "Marketing Research" Retrieved February 2, 2009from http://www.quickmba.comThe Home Depot. (2009). Retrieved January 31, 2009 from http://homedepot.comThe Home Depot, Inc. (2009). "The Home Depot Values". Retrieved 31 January, 2009 from http://corporate.homedepot.com

Customers want quality goods for low prices, they basically want to feel like they got more than their moneys worth

Plumbing - Need to plumb a new bathroom? Want to move the plumbing fixtures in your kitchen or bath? Call in plumbers to do the work. They have the tools and experience to do it right the first time.

• Installation does not require master plumber. This can be done by apprentice plumber or inexperienced one also.

It sold mainly to Pharmaceutical companies, which was mature market and life sciences/biotechnology, which is a growing market. It targeted analytical, research, clinical and quality control laboratories in these organizations. The customers not only demanded high performance products but were also looking for after sales service and maintenance. There has been an increased sensitivity to price in the market and overall image of Waters in the market is of a high premium product, which is not true for all of the company products, some products are actually more capable and cheaper than competitor’s products. The customer purchase decisions are made on the basis of equipment capabilities, service and support and price.

It has Benefits for example compact, easy to install, self-cleaning and low level of service and maintenance is required.

Pepsi’s has a large number of product lines and brands and thus the prices are considerably varied. Their main pricing strategy is based on the Market-Oriented pricing strategy to ensure that its prices are competitive as compared to the competitor’s prices and market conditions. Pepsi also used

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

For the Customers, Increase awareness on the advanced wastewater treatment plan, allow for customers to realize his will be virtually odor-free and employs the best technology available to treat wastewater before returning it to the environment, and allow customers to see where their money will directly go and the benefits of paying for this new system.

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

The following alternatives have been taken into consideration to solve the Quartz initial sales issues. (1) Target end-consumers directly. (2) Target DIY’s segment. (3) Target plumbers’ segment. (4) Target developers’ segment. (5) Lower the price of Quartz product. Exhibit (4) lists the alternatives with their pros and cons. In addition, Exhibit (4) shows the decision that Company has taken after assessing the potential impact of each of the alternatives when considered separately. Further analysis has been provided in Exhibit (5) which shows financial impact of choosing the selected alternative.

Interpretation of Consumer and market data provides vital information concerning the likelihood and weak point of the company product. Therefore, while reviewing the data Dana should focus on the key factors