Aqualisa Quartz: Simply a Better Shower Case Executive Summary

The following is an overview of factors that may have an impact on the introduction and future sales of the Tub-Scrubbie. In the cleaning product market, consumers are always looking for a new and innovative way to take the work out of their daily house cleaning chores.

In early May 2008, talk began between president of Flinder Valves, Bill Flinder and Tom Eliot, chairman and CEO of RSE about a possible acquisition of Flinder Valves by RSE. The industrial manufacturing industry had taken a hit due to rough economic times and the acquisition made sense. Both leaders were very concerned about the challenges and risks of the deal. Flinder was a company that engineered and manufactured specialty valves and heat exchangers. These products required extensive research and development and they were one of very few firms working in these types of applications. A bullk to FVC’s sales came from defense and aerospace applications. They were known for their

The second option is to establish trade relations with Pest Control Operators (PCOs) that will distribute the product. The third option was to sell hydroprene to a third party such as d-Con, Black Flag, and Raid for use in their products.

The Clorox Company is about to enter a new product market by launching a faucet mounted filter system in order to maintain its dominance in the water filtration business. To do this in a successful way, Clorox has to conquer this market with the right entry strategy. Main goal is therefore to gain market share by targeting the right customer segment and make an appropriate marketing investment. Also the previous pitcher market leadership must be maintained.

Being that Clear-Springs, Inc. had built a strong, consistent brand culture; the company wanted to makes sure that the pricing strategy complimented its branding strategy. As the number one leading brand in water treatment and purification systems, Clear-Springs, Inc. didn’t want to set the price for its product or service too high or too low. With such a reliable and consistent brand image, Clear-Springs, Inc. had to complete an extensive competitive analysis to strategically price its product or service. Knowing what other competitors are offering is very essential and plays a major part in optimum pricing strategy. By estimating the demand curve for the company’s product or service, the company was able to project future profits and sales in regards to the market becoming more elastic or inelastic. With all the considerations in play, Clear-Springs, Inc. was able to set an ideal price for the perfect brand product.

Higher prices lead to lower demand compared to the competitors’ granite products. Delays will also lead to poor service, meaning lower goodwill as well as lost sales.

In 1992, sales units in faucet mounts are 3 times more than those in pitchers. It seems that Brita had tried to take the market share from faucet mounts system at first. They might struggle to inform customer with pitcher system’s benefits, so they could be known as a consideration set. And after that, as people’s needs for purified water were growing, they could enlarge their market.

The manufacturing manager now feels that the competitors’ valves are of equal quality as that of Wilkerson. Currently, the competitors have not changed their prices and GM has been maintained at 35%.

The original water filter company (The first in the industry) - Brita was the first company to introduce such a filtration system into the American homes. The fact that it was among the early players in this industry has added a sense of authenticity to its image and this will be positively reflected on the ongoing business processes.

And the customer are sensitive to the price since those products are using only few times and need to be change all the time.

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Q1. Based on the 2004 statement of profit and loss data, do you agree with Water’s decision to keep product 103?

Second recommendation is to collaborate with other brands. In order to increase sales and expand not only premium market, but also mass market without undermining brand value, there are two options to target different consumers. One is to collaborate with Superdry, which is a young and fashionable brand with great reputation. Consumers are able to smell the partner perfume in Superdry’s shop and make purchase if they are interested in. Another is to collaborate with five-star hotels. There are many kinds of bath

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service

New Product Release: Somerset should re-evaluate how they introduce new products and phase out old product lines. For example, instead of replacing the entire product line at the same time they could introduce new products that replace the products are beginning to experience a drop off in demand. They should also examine the cost of replacement parts. They should look for ways to replace the faulty parts at a minimal cost.