Arabian Challenge

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

Taran Swan at Nickelodeon Latin America (A) Case Study Background and Scope In 1979, Nickelodeon, “a cable channel for kids 2-11 years old, was launched in the United States”. Nickelodeon provided a wide-range of programming which including “live-action, comedy, drama, animation, music and sports and game shows”. By 1995, Nickelodeon was the highest rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon allowed the channel to have its own “on-air identity and slogan” for each endeavor. Nickelodeon used an “International Swat Team” to launch the network into other countries and once established turned it over for local personnel

Students will be asked to explained what Araby means, and to what area the term Arabia applies to geographically and culturally.

The creation of TV stations dedicated to music helped usher in the transformation of the way people enjoyed their favorite bands, singers, and songs. MTV became a place where anyone could potentially become the next star and it was a place where many stars who are still famous today got their first

Like other ethnic minority groups in America, Arab Americans face daily challenges in their overall development and well-being. These challenges take the form of discrimination, stereotyping, and general negative reactions to them as an ethnic group.

MTV was first to establish principles of popular culture. MTV became an iconic presence in popular culture, inspiring visual media culture. Over the years, MTV has played a major role on popular culture on a global scale. MTV has advanced in becoming a leading style of popular culture for younger generations. MTV and its culture has spread world-wide resulting in MTV’s expansion into different channels and countries such as MTV China, MTV Canada, MTV India, etc. however, all the channels belong to one mass media source: MTV.

"Washington and Hollywood spring from the same DNA." That statement, coming from a man who was a past president of Motion Picture Association of America, is an automatic sign that movie accuracy is not always the top priority of filmmakers. Something shown once in film can hardly sway

Cultural Background According to Arab American Natural Museum. Arab American try to preserve their culture and pass it on from generation to generation. The family is the main point of social existence. Men and women are essentially different. Wisdom increases with age and most life is controlled by fate. Arab Americans also try to maintain contact with their extended family and members of their town of origin who may be detached throughout the world. Family and town reunions, community banquets, conventions and festivals all allow Arab Americans to preserve and celebrate the culture of their homelands and to keep ties with others back home.

According to Jack G. Shaheen in his essay titled, “The Media’s Image of Arabs,” Hollywood producers must have instant kits that contain sunglasses, Arab clothing, tents, and mosques in order to provide a snapshot of Hollywood’s stereotypical Arab (99). Undoubtedly, the same holds true when depicting the typical southern example. Whether one

MTV also shapes the customer culture, as consumers starting to get used to the fact that it is not the song that the performance sells, and that there is more to the song than music itself. MTV's live concert broadcast was also a huge promotion breakthrough for the artists as well, as it broadcasted not only videos of recorded music, but also live music on television. All in all, MTV did bring a huge impact on both publicity and sales to their record.

The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network that is the flagship property of NBCUniversal, a subsidiary of Comcast. The network is headquartered in the Comcast Building (formerly known as the GE Building) at Rockefeller Center in New York City, with additional major offices

After several incidents that happened around the world, peoples view on Arabs changed. The media played a big role in “the stereotyping of Arabs”. It is one of the main reasons for people to think the way they are about Arabs. Many

      The misrepresentation of minorities is frequent in Hollywood films and Arabs are one of the many minority groups Hollywood misrepresent. Arabs are portrayed negatively in films for long time even before 9/11. The Arabs characters are portrayed with always having accent, wearing traditional attire, untrustworthy, aggressive and almost always

One of the biggest challenges for MTV was the controversial content that it is used to show on their normal channel and regarding this the main difference they had to adapt. The sexuality, use of alcohol, politic criticism and religion criticism are some of the main characteristics of MTV on other countries that are not as conservative as Arabs. With these characteristics MTV has achieved success through the Western hemisphere, be- cause the black humor they use is normal among the youngsters and instead of feeling sensible with these, they see it in a humorous way. But, in the Arab community they still conserve the traditional values supported by their culture. In an effort to adopt the strategy of “Think Globally, Act Locally” MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as op- pose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized

Satellite TV move to the way that affects culture. Most of the TV programs now days are received to the whole world; people can have the access to all of theses programs at the same time, and they can see all the same news and