Aramex

6269 Words Jan 7th, 2013 26 Pages
FRANCHISE
FRANCHISE

Professor: Dr. Marie Hélène Mouawad
Université Saint – Joseph
Course: Business Plan
Masters Entrepreneurship
5/17/2012
Professor: Dr. Marie Hélène Mouawad
Université Saint – Joseph
Course: Business Plan
Masters Entrepreneurship
5/17/2012
Prepared by: Diala Kobeissi – Mohamad Cherkawi
The present document aims at submitting a comprehensive study and overview of the development of a new Wooden Bakery franchised outlet in the region of Hamra.

Prepared by: Diala Kobeissi – Mohamad Cherkawi
The present document aims at submitting a comprehensive study and overview of the development of a new Wooden Bakery franchised outlet in the region of Hamra.

Plan
Part 1: Executive Summary 1.1 Mission Statement
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We believe growth is necessary to provide opportunities on an ever increasing scale for our people. Therefore, we are dedicated to profitable growth, growth as a company, and growth as individuals. |

Our mission is to establish a successful Wooden Bakery outlet in Hamra making it the top of mind reference for the region of Hamra. Wooden Bakery Hamra shall be recognized as the local vendor of the neighborhood, adopting a one to one approach with the neighboring households, companies, clubs, schools and institutions. It shall become notorious in catering to the needs of the direct and indirect consumers while establishing a personalized approach to create customer loyalty and fulfill all clients requests whether for passersby, pick-up, delivery, or special catering occasions.

1.2 Concept Attractive Features

Bread is for Life, and Wooden Bakery represents the ideal choice for high quality Freshly Baked Bread with great taste. WB's quick, convenient, and friendly service is appreciated by their customers, and they remain a value leader in the industry. With a successful track record due to their pioneer vision and strategy, they have created a unique concept of a convenient “One-Stop-Shop” for their outlets at competitive pricing, offering to meet the market’s demand in the following product categories:

1) Daily freshly baked bread; 2) Appetizing Viennese pastry; 3) Mouth watering Arabic, French, and American
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