Are Ads Harming Our Children

Advertisements that target children influence kids to spend to much money on useless products that they may not use. Most advertisements towards children are toys that kids will play with for maybe a week and never pick up again. In the passage it explains that children under the age of twelve spend 28 billion dollars on advertised products. Children also influence their parents to spend

The film, “Consuming Kids: The Commercialization of Childhood” takes a closer look at how the negative impact advertising and marketing is having on the children who are the main targeted audience especially because they are easy to manipulate. The United States is a country that cares a lot about consumers. People are around advertisement and marketing all the time in every place they go. In fact, people live to buy, people need and want things constantly and it will never stop. In the American economy consumerism may be a leading role. Most would say the advertisements are a way to promote information about services and products, but in most cases, it involves deception and manipulation. For years now consumerism has been the trademark of the American way of life and now that society has embraced it so fully, it seems that even children are being born and raised with the same mindset. The kids influence their parents buying decicions and they’re the adult consumers of the future.Our bank account might be affected by advertisement, but many adults don’t realize the ways are brain are affected by it. Parents have to teach their kids that many of the things advertise are not good, by not always buying what their kids want. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children.

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Whose fault is it? Every day children are sucked into marketing ads and techniques created by multi-million dollar companies. Is it right for companies to target children who cannot think for themselves? Or should parents and guardians be at fault for their child’s engagement with certain foods or product. Multi-million dollar companies have the power to change the world with their advertising of certain products, however, responsible parents also have the power to change their child’s life.

I feel as if we need to protect childern from targeted advertising. Childern can be persuaded very easily compared to teens and adults. Companys use simple things that catch a child's eye like superheros and toys to make them want something even more, fast food restaurants usually do that type of adertising. In the passage they explain how childern influence their parents to spend $249 billion a year. That number is just going to grow if they don't stop this kind of advertising. Advertising show harmful negative messages to kids world wide. Like smoking, and drinking commericals. They show these type of things like if only "cool guys and girls" do it so it persuades them to want to try it.

It’s deceptive. Children don’t have the cognitive wherewithal to defend against advertising (Kanieski, 2010). Very young children can’t distinguish between a program and a commercial (Tepperman, Albanese, & Curtis, 2014). Until the age of 11 or 12, kids don’t truly understand persuasive intent they don’t understand that every single part of the ad is trying to get them to do something (Moglan, 2014). Furthermore, children have less impulse control and are more vulnerable to

Our goverment shouldn't ban ads effecting children. Without these ads, they would never learn how to become effective consumers. Children need to be taught to see ads for what they really are, attempts to sell a product. Teachers and arentshould be activly involved in doing so, because ads are a very important part of our economy. Sure they aren't all that good, but it's what makes companies money. Show ads instead that promote healthy eating, or playing outside with friends with the toy they are selling. Not ones that show candy, or a kids stuck inside playing video games. Young minds are easily influenced and see more than a thousand ads a year. Make a positive impact. Ads shouldn't be banned becasue businesses will begin to fail. Instead,

I think government should not stay out of the way of child marketers. I believe it is wrong to advertise to children because as a mother of two boys under two it’s frustrating to not have control of what my children are watching. They are not able to understand that it is an ad that’s aimed for them to become manipulated, they just assume it’s something they want and need. The children are easily manipulated and can’t think for themselves. For example the food ads directed to children and the product placement in the stores should be the number one thing to be banned because it contributes to childhood obesity. The food ads the children see has bright and vibrant colors that are used attracts them and they

Television today would not be what it is if commercials were not there. Commercials help pay for the expensive cost it take to run the programs. Nobody wants television to go away from them or their kids, but the truth is, cost are more expensive on kid networks because the requirements the government puts on them. Many people think that children should not be exposed to advertisements are best for kids, but kids need exposure to them to help the corporations and the program cost, plus there are kid products that can help the child mature. If my kid did not have tv they would just cry and be sad because they would not have anything to do, nobody wants a kid cry.

The government should exercise more control and limits on advertising that is aimed at children. Children are the leaders of the future and the children watch on average two or more hours of television a day. These are children’s most formative years. When children form ideas that prove to be substance of how they will think as adults.

Simple correlation research in the US indicates that children typically aged 2-6 years who view more television advertising request more products from their parents. This is known as pester power. It has been found that parents are more likely to buy products when kids ask for them in the shop (nag factor). As children age, they develop the cognitive capacity to contextualise and act critically on the observations made, reducing the amount of requests for products (Australian Communications and Media Authority, 2007). Children who are exposed to TV commercials for toys not only develop the initial idea for the toy but repeatedly pester their parents to buy it. This is exploitation on the parents’ behalf as it often causes parent-child conflict when the parents deny their children the product (Wilcox et al. 2004).

Everyday, American youth turn on the TV, grab their iPad, or access the internet. Immediately they are exposed to advertising. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the internet, in magazines, and in schools.1 Advertising has become a hot topic in recent years as more and more ads are targeting younger audiences. Often, parents are not aware that their child is being saturated with advertising nearly every hour of the day. Those parents who attempt to limit their child’s exposure can only do so much as advertisers look for new avenues. As a result of continuous advertising, youth are essentially being brainwashed into believing everything advertised is true. Today’s youth are being bombarded with advertising that is leading to an increase in substance abuse, higher obesity rates, and a false body image.

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Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to