Are Disney Princesses Still Good Role Models Today?

Little girls have become infatuated with looking, acting and dressing like princesses. In “What’s Wrong With Cinderella?” Peggy Orenstein writes “There are now more than 25,000 Disney Princess items. ''Princess,'' as some Disney execs call it, is not only the fastest-growing brand the company has ever created; they say it is on its way to becoming the largest girls' franchise on the planet” (Orenstein). The author explains how enormous of a franchise Disney princess items have become. The author physically cannot hide from their products; they are virtually everywhere.” As my daughter pointed out Disney Princess Band-Aids, Disney Princess paper cups, Disney Princess lip balm, Disney Princess pens, Disney Princess crayons and Disney Princess notebooks -- all cleverly displayed at the eye level of a 3-year-old trapped in a shopping cart -- as well as a bouquet of Disney Princess balloons bobbing over the checkout line. The repetition was excessive, even for a preschooler” (Ornstein). The over saturation of Disney does not leave girls with many other choices, they are being forced fed a brand and ideology from a very young age. This could have the potential of taking a toll on how young girls grow into mature emotionally developed women. Not only is Disney ingeniously marketing these characters to young girls, but it has become prevalent in everyone’s mainstream lives. Peggy insists “I'd smiled politely every

Throughout the last few years there has been a discussion on how Disney Princesses have a negative impact on young girls and their expectations on what lies in their future. Many Disney princess classics, although they are entertaining, send bad messages to young girls and often teach that their worth is more about beauty and less about their intelligence. The “ Disney princess effect” has impacted the way young girls grow and how they look upon their future and happy ending.

In today’s society it is hard to find shows or movies that have positive values for boys and girls. There is a lot of controversy surrounding Disney princesses. Many believe that they negatively impact girls and their view on the world. They believe that young girls are learning negative values from the Disney princesses. On the other hand, many people believe that the Disney princesses have many positive morals and values to teach young girls. Disney teaches young girls value of hard work. It also teaches girls how they should treat people, even in difficult situations. One of the greatest things that Disney princesses teach, is find out who you are and shoot for the stars and accomplish your dreams.

Many parents/caregivers today may ask themselves if their little girls may be growing up too fast? Are they becoming little women too soon? Stephanie Hanes wrote an interesting and valid article “Little Girls or Little Women? The Disney Princess Effect, “ which argue that many young ladies today in age may be impacted by Disney Princess regarding their life expectations. The author talks about the issues of young girls feeling the necessity to mature sooner rather than at a timely matter.

Did anyone realize that all of the Disney princesses have a waistline that is smaller than the span of their eyes? Throughout all generations, Disney princesses have acted as major role models in young girl's lives. However, are these female characters negatively influencing how these young girls reflect on themselves? Ideals taught at young ages, often continue with them as they grow into adulthood. Therefore, Disney should replace passive princesses with strong and realistic female roles.

The effects of the portrayal of the princesses can be positive or negative. Young girls have become more imaginative by watching Disney films. According to Stephanie Hanes (n.p.), “’For 75 years, millions of little girls and their parents around the world have adored and embraced the diverse characters and rich stories featuring our Disney princesses.... [L]ittle girls experience the fantasy and imagination provided by these stories as a normal part of their childhood development’.” Also, children are encouraged to believe and hope. In most Disney movies, the characters convey the message that we can believe in true love (10 DISNEY MOMENTS THAT PROVE LOVE IS ALIVE AND WELL

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

After Aurora there hasn’t be another disney princess for 30 years. After this long silence there came a new era of disney princesses, The Renaissance Era (1989–2000). During this Renaissance the princesses became smarter, more independent and more adventurous. The core of the stories were not just about finding love, but the adventures, self-sacrifice and self-discovery became more important. Ariel is the first

influences around them. The role models would impart on the young girls the necessary standards to compare themselves to learn their intrinsic worth and fight the opinion that women are inferior to men. Many times they look to the media for such influences. Disney princesses have for decades been the representation little girls see; however, not all of them are positive. The Disney Princess brand is broken down into three generations, or waves. The first generation, including Snow White, Cinderella, and Aurora, perpetuate sexism because they teach young girls that their value lies in their beauty and their relationship with a man. The second wave

Not many figures are as important and looked up to as much as Disney princesses to young children. From Ariel’s passion towards her dreams and Elsa’s independence, many girls have a dream from a very young age to become a Disney princess, find their Prince Charming, and live happily ever after.

Cramped in a small Los Angeles office, Walt Disney drew a few larger than life cartoons. After Disney’s big hit Alice Comedies and cartoons of Mickey and the gang, he moved his office to Burbank, California. There, Walt and his brother, Roy, came up with their most famous movies such as Cinderella, Snow White, and Alice in Wonderland. Now with two American amusement parks, three international parks, multiple cruise lines, multiple resorts, over five hundred films, and over thirty academy award, it’s hard to not heard of Disney. Every boy or girl has at least seen or heard of Disney movies. It’s such a big part of society today that it becomes influential in a kid’s childhood. This project will look at the underlying effect of the Disney princess phenomenon and how it shapes a young girls’ perspective of herself and how she’s “supposed” to be.