Are Hurt Same Pain?

The second way in which this commercial uses pathos is through its use of families. Family is supposed to be people that you love and care about that want the best for you. They are supposed to be supportive and influence you to do positive things. To many people, family is the most important thing to them. So, when advertisements use them they attack the audience’s emotions. There were multiple families in the advertisement. There were families involved in the accident as well as a family who witnessed the car accident. All of their lives were changed over a text. The families having to go through this causes strong emotion for the audience. According to a study done by Aaker, “In advertising, warmth

By using the image of a smiling mother and son, the ad associates itself with pathos; what the viewer can do instead of dealing with pain. The ad uses an example of an ideal picture of a happy family, which relates to the wants of parents and adults who seek relief from pain. An

"There is a stronger link between childhood trauma and addiction, then there is between obesity and diabetes" is the first example using logos to correlate the research to the inartistic proof that there is logic behind their appeal. The second example is "two thirds of addicts report being abused as children" establishing the correlation that a childhood trauma is what is driving them to use drugs. The choice of words in this ad to gain support from their audience are stronger, trauma, addiction, addicts, abuse, children, war on drugs, and traumatized. Each word is, meant to gain an instant emotional reaction from their audience with each word. These reactions could range from anger, sadness, outrage, and

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

The final step in an advertisement is the logos, this is when the advertisers are able to show the logical appeal to their company. This means that they know most people will do some research to see how they stand out from others. The ASPCA is a charity that wants prevention of animal cruelty and meaningless accidents to the animals, to do this they have several links that from animal poison control, pet planning, dog and cat care, so pets can be properly cared for. They even advertise for pet insurance, which they feel is a logical idea for pet owners, because they believe if pets have insurance they will have better care, and when they have better care they will not be neglected.

Conceptual analysis is integral in understanding nursing theory. According to Walker and Avant (1995), concept analysis allows nursing scholars to examine the attributes or characteristics of a concept. It can be used to evaluate a nursing theory and allows for examination of concepts for relevance and fit within the theory. The phenomena of pain will be discussed in this paper and how it relates to the comfort theory.

“How does my ad appeals to my particular group? “Most teens nowadays are very interested with technology, and can be very careless. For an example, losing their phone. The product we will be selling is Tracker Tag, a very small tag where you can track exactly where your lost item is. This product is very helpful for teens, because they can track where the lost phone is. “Where would the product be mostly seen? “The Tracker Tag ad will most likely be seen in “Teen Magazine” and more.

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

In this advertisement, the company should include a type of spokesperson that a viewer would think is reliable, convincing, and alike. This person could be a mother, father, grandmother, grandfather, etc. They would say something along the lines relating to the health of your family, then turn it personal with a story relating with theirs. “When we got the call from the doctor saying John is diagnosed with heart disease last year, the first thing we thought about was the countless amount of money we would have to be paying but if it wasn’t for Group Health Insurance we wouldn’t be covered.” After giving their personal story they would give additional information about the health company and the benefits. “If you were to be put in a life threatening situation… would you be covered?” They say finishing off, and then panning over to a scene of them with their family all happy, which possibly gives the company more

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

Ads have existed for so long for a reason, there’s really not another alternative as effective in trying to introduce someone to a product, movement, or idea. The particular smoking ad from an organization called Health Canada created an Ad that clearly shows the negative effects of smoking cigarettes, not only that, but they also try to give aid to those who are looking to quit their detrimental habit; they carry out this goal of informing and persuading users to quit or abide from starting, by using many elements which include purpose, photo, text, and content. This Ad was great to analyze since it’s easy to define what the media is trying to portray, as well as to it having distinct images making it intriguing to question and inspect.

Toni Morrison said “When there is pain, there are no words. All pain is the same.” This quote like the APAV Victim Support/ Silence hurts ad generalize the feeling of pain and removes the culpability from the people causing the pain. The ad created by José Godinho Marques, depicts a blonde woman with a black eye and cut up lip in a pout form as if to silence someone however the finger put over her mouth to motion that silencing gesture is not from her hand but from a manly hairy hand. The photograph has only the words “Silence Hurts Call 707200077” located at the bottom of the ad. Although there isn’t an explanation of the photograph it is very simple to deduct one from the depiction.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

The International Association for the Study of Pain defines pain as “an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage” (1979). Pain is actually the culprit behind warranting a visit to a physician office for many people (Besson, 1999). Notoriously unpleasant, pain could also pose a threat as both a psychological and economic burden (Phillips, 2006). Sometimes pain does happen without any damage of tissue or any likely diseased state. The reasons for such pain are poorly understood and the term used to describe such type of pain is “psychogenic pain”. Also, the loss of productivity and daily activity due to pain is also significant. Pain engulfs a trillion dollars of GDP for lost work time and disability payments (Melnikova, 2010). Untreated pain not only impacts a person suffering from pain but also impacts their whole family. A person’s quality of life is negatively impacted by pain and it diminishes their ability to concentrate, work, exercise, socialize, perform daily routines, and sleep. All of these negative impacts ultimately lead to much more severe behavioral effects such as depression, aggression, mood alterations, isolation, and loss of self-esteem, which pose a great threat to human society.

     However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.