Are Professional Athletes Overpaid? Essay

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Do you think professional athletes are overpaid? You might think they earn more than what they are worth for playing half a year, but athletes have many things which contribute to their salary. Some of these things include their earnings from endorsements, ticket sales, performance, merchandise, their social contributions, and TV ratings. Although there are many factors that contribute to their salary, professional athletes may be overpaid because as a society, we contribute to their success. So, in the end, part of the athlete’s salary comes from the people who support the sports in the first place. These are just some of the reasons why athletes are paid so much money. The controversy of athletes being overpaid dates back to 1922, …show more content…
2011. “People are more likely to pay attention to a TV commercial if one of their favorite players is talking, than they would be if the owner of the company was the star” (Miller). It is the association with the known and likeable character which may attract people to follow celebrity endorsements. It may also be the association with success which the athlete is characterizing. Whatever the case may be, Miller gives tips of what marketing companies look for before persuading a player with an endorsement:
1. The association makes sense – Do people have to read the copy or listen to the whole commercial for them to understand why the athlete is endorsing the product? If so, it may not be a good fit.
2. The athlete can be trusted – We have numerous examples of athletes that have embarrassed the companies that they endorse. The largest and most recent is Tiger, but even mom-and-pop stores need to do their due diligence before they sign an endorser. Nike could sit back and weather the storm, but smaller companies might not be able to. (Miller)
So, as long as there is a demand to fill, marketing companies will continue handing endorsements to professional athletes who therefore become overpaid. “They’re not paid for what they do; they are paid because people want to watch what they do” (Salaam). I like this quote for the reason that it is true, society endorses the attitude to pay athletes to entertain; this is just a reflection of what we value (Salaam).

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