Are We Consume Media Today? Essay

I have chosen the movie Signs to do my worldview analysis on. First, I will discuss the worldviews that the main characters in the movie have. I will then answer the question of if the characters were true to their worldviews. I will also discuss the obstacles that the main characters faced that deterred the character or characters from living out their worldview. Lastly, I will describe mental, emotional, or spiritual reactions I had to the movie as well as explain if I agree or disagree with the worldview present in the movie.

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

In the short article by Steve Craig, Men’s Men and Women’s Womens, the author gives an important special to how television commercials portray gender to different audiences. He describes how an advertisers creates their attractive advertisement to appeal either male or females consumers.An advertisement that targets a specific gender to give interest to the gender to consume their product. Secondly, specific advertisement are played at select times to be seen by a specific set of people. But most importantly television programming is gendered by creating advertisements with considering their target audience needs and to give pleasure to their fantasies. I agree with this type of method to attract society to make money.

It is very well known to all that media is a big part of society today. It influenced how we see ourselves and the world to some extent. There are different types of media that is offered today, for example: TV, movies, radio, and newspapers. Within the different forms of media, women and men are represented in a certain way, all with different characteristics. In this essay, I will argue that there is similar gender stereotypes presented in the shows Modern Family and Every Body Loves Raymond, and how they differ from the show Full House.

Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.

Gender representations in television bear immense weight within society as they either: reproduce or critique societal values, address injustice or uphold mainstream beliefs, and perpetuate stereotypes or initiate change. Today, the problem with gender representations in the television medium is not a lack of visibility of women, as multiple genres include women characters, but rather the problem lies in the portrayal of women. Are the images of women displayed in a positive manner? Does the television medium accurately represent women? Although questions of accuracy and positivity in representations seem minor, these questions have major implications as people use television shows as windows for broader cultural practices. We must realize that the people we see on television programs

The molds of gender norms have softened in the last couple decades with the acceptance of formerly radical identities such as cross dressing, drag, but these norms are difficult to break because genders are assigned to individuals at birth and complying to the norms associated with that sex is deemed as socially acceptable. Another reason these norms may be hard to break is that they provide comfort towards those who already been accepted into society. This provides a little insight as to why there is a restriction of genderqueer identities in television. Especially when accustomed to writing for an audience that has grown up with only the female/ male binaries, expanding past and between is a frightful risk for the television market (Killermann 51-52).

Gender roles plays a very significant part in society and the way people are portrayed in the media. Men and women are portrayed differently in the media specifically based on how they are perceived in society. Men have a more predominant role in the media. Women are presented as delicate individuals with less predominant roles. There are stereotypes of women and men, especially those seen on television. “Virtually all groups of people suffer from stereotyping and men are no exception. Stereotypes are powerful because they affect our expectations of what men should and should not be like. They are damaging because they narrow our notions of what men can be and do.” (Femiano & Nickerson, n.d.)

For instance, half a century ago, commercials portrayed women as housewives while men worked to support the family. Today, women are portrayed as having very different roles. Reebok’s campaign for a women’s product line reversed gender roles by having women watch a football game on television while the men cleaned up (Sheehan, 2013). While this campaign was designed to make fun of gender roles, it could have an effect on changing viewers minds about stereotypes (Sheehan, 2013.) Two varied

In the Early days T.V. sitcoms portrayed women as housewives and men as the breadwinners (workforce). For example, Leave it to Beaver was a T.V. show were June Cleaver( the mother) stayed at home all times and never disciplined the children. Were as Ward Cleaver (the father) was the dominant one who worked and disciplined the children. Now, the sitcoms are completely different as far as the gender roles that each parent plays. For example, who’s the Boss were Angela was a successful businesswoman and provided for the family and Tony was the housekeeper. Commercials are another way that gender roles are displayed in society. When you see a car commercial for a mechanic most of the time the mechanic is a man. But when you see a commercial about cleaning products for the house normally a woman is the face you see. In other words, the media can help break the barriers on how gender roles are portrayed in society. The more that women represent strength on T.V. will also encourage them to build their self-confidence. However, not intending that traditional ways are bad, but the era has changed by who the individual is and not by their gender.

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity

There are several different forms of stereotyping that media commonly attends to. First, one of the most popular forms of stereotyping involves being male or female. During a Sunday during the fall and winter, most sports fanatics like to watch the National Football League and root for their favorite team. During this time, most commercials are geared towards men with products such as men’s razor blades, body wash, or vehicle advertisements. For example, in the Chevrolet truck ad, “My Truck”, several men are interviewed about how their Chevrolet truck is useful to them. The majority of these men are portrayed as being rough and tumble outdoorsmen who need a reliable truck to get them through the work week. None of the people interviewed were women. A man who earned a living as a cowboy, Ronnie Lee Osterholt, said, “Hot, cold, blizzards- the only thing that has ever outlasted this truck is the license

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.