Are You A Clone Business?

However it is important to acknowledge that with all models, there are criticisms of this concept. Many have questioned its relevance in the modern day industry, given the changing nature of consumerism . Another criticism is that it does not “consider nonmarket changes, such as events in the political arena that impact an industry” (Referenceforbusiness.com, 2015)

Another example of a company that has been successful in creating disruptive technology is Apple. At around the same time that Nintendo was creating its place in the market, Sony came around with a series of portable music devices such as the “Walkman” and the portable CD player. Soon after, Apple introduced the Ipod which is more compact than either of Sony’s products. The Ipod also allowed for more

Another company who use disruptive business model is Walmart. In large retailer industry, Walmart has unique business model then any of their competitors. They offered everyday low price which is too much for his competitors. They also

Autonomous cars would be labeled as a disruptive innovation since its implementation could lead to a lower demand for normal cars. This never-before-seen technology may very well be the new hit thing thus also making it a radical innovation. A similar effect can be seen through the creation of smartphones.

Regardless of how feasible a business opportunity may sound, there are threats and weaknesses that it faces. However, if a business capitalizes on the strengths and builds on the opportunities, it is bound to succeed despite stiff competition (Fine, 2009)

Tidd and Bessant (2009) argued that “Unless an organization is able to move into further innovation, it risks being left behind as others take the lead in changing their offerings, their operational processes or the underlying models that drive their business”.

The challenge here is how does a company want to innovate and how will they control it. The company has to decide what technology they wish to pursue to innovate their products. Then they have to decide how they will be able to that, and then execute on such. How does the company want to innovate, how will they innovate, how will they respond to changes? A company has to answer questions like these, it often takes careful planning and setting goals for a company to be able to satisfy such questions.

However, not all the businesses that are disruptive are innovative. Clayton Christensen has classified this in his article for the Harvard Business Review correcting the record on what he defines as true innovative disruptions (Fortune, 2017). As mentioned earlier, for a business to be disruptive, it must gain a foothold in a low-end market. When using a search engine to access information about disruption or innovation, one may come across different variations of disruption and innovation. There are 3 notably common types of disruptions. They

According to Clayton (1997), a disruptive technology is a new emerging technology that unexpectedly displaces an established one. It is the entirely new technology with no enhancement or modification in previous technologies. Typically, disruptive technologies do not get public attention at first and it takes an unpredictable amount of time to recognize. They have the captivating power of probing and changing our way of

In this article authors have explained the nature of disruptive technology and argued that the leading companies ignore the importance to identify and nurture the technology at right time. They lose the battle to new entrants, who develop and commercialize those technology well ahead and capture the market before incumbent realize the importance of disruptive technology in business. Innovation is the driver for any industry growth and it has been observed that industries able to innovate as well as maintain current customer satisfied are successful.

Two industry cases where such a revolution has brought in path breaking impact on Business. These are:

Disruptive Innovation can be defined as structure of a process which describes a sort of market scheme.

The disruptive business models are those that surprisingly manage top to make new markets and disrupt the existing markets. To discover these innovations, it requires a level of innovativeness and open-mindedness that will enable one to create new influential innovations. The discovery of a business model innovation usually starts with customer value propositions and customer segment. The business model brings about logic and provides vital data that demonstrates how a company can formulate itself and provide valuable input to customers. Furthermore, it facilitates the setup of revenue allocation, the costs and the various profit margins that the business delivers (Colovic, 2012).Furthermore, these different issues are also interrelated and, therefore, offer a competitive advantage besides bringing in huge profit margins.

There are significant emerging opportunities and challenges for commercialisation and innovation resulting from technological changes to becoming a more sustainable, broad- based economy:

There are two levels of technological intervention in the Business endeavour, which we define as “technology of production” and the “technology of trade.” These two levels of technological intervention call for a re-evaluation of business models either for modification or for re-invention.