Are You A Fan Of The Iphone Or Galaxy? Essay

The nature of marketing is a very important basic principle when it comes to marketing in a business. The activities that come from marketing create value by allowing individuals and organizations to obtain what they need. You need to know what the customers want and how to satisfy them with your goods or services. They need to be conveniently available, competitively priced, and uniquely promoted. To a business, marketing is an important part of their strategy. Marketing however is not manipulating your customers into buying products they don 't want, so never think that. It’s about the

Positioning is a strategic way of how a product stands apart from another product making it more desirable to be bought and sought after. It's a way for companies to emphasize features or portray an image through advertising and promoting . This is what is described in a YouTube video titles, "Jack Trout - Positioning around the world," uploaded by Azercell Telecom LLC (2011).

Product position refers to what the consumer thinks of the product when they are making a purchase decision. The relationship between differentiation and positioning is that both are subjective measurements to measure how different a product is in the market.

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

The mobile phone market is crowded with hundreds and hundreds of phones and gadgets but at the top are the iPhone 3G S and the Blackberry Bold 9700. These phones demonstrate outstanding achievements in a whole variety of categories such as speed, design, usability and display. The iPhone 3G S is a very impressive phone with a built in iPod and thousands of other apps while the Blackberry Bold 9700 is just as remarkable with its speed and ease of use. There are many areas in which these two phones can be compared but in the end, both of these phones are a very tough match-up.

In this way, positioning is not actually something that is done to the product; rather it is something that marketers do to the minds of consumers. It relates to how consumers perceive the product in terms of relative to competing offerings. Company needs to be careful in positioning their product as it is challenging to attempt to change that perception later on.

Does anybody know the difference and similarities between an Iphone and Samsung phone? I wonder what they are. Can anyone help me with this please? Well I’m going to help and tell you what they are if anyone doesn’t know.

It can also comprise of refining a customer's awareness about the capability they will acquire if they opt to buy your product or service. The firm can confidently influence the acuities of its selected customer base through strategic publicity activities and by judiciously defining your business' marketing mix. Operative positioning involves a respectable understanding of contending products and the merits that are pursued by your target market. It also necessitates you to ascertain a differential advantage with which it will distribute the needed benefits effectively in contradiction of the competition. Business should object to express themselves in the perceptiveness of their customers in respects to their

Constructing strong brands and positioning brand are key marketing activities for companies, allowing premium pricing and making extensive distribution easy to attain. Brand positioning is trying to achieve a market niche for a brand or product using traditional marketing placement strategies i.e. price, promotion, packaging, distribution and competition. Brand loyalty helps make and withstand high sales and profits. This increased value is called brand equity. For instance, McDonalds builds its brand by constantly changing its happy meals e.g. Tom and Jerry themed happy meal early this year.

Position involves, designing the product(s) offered by a company to have an elaborate placement in the mind of the target market (Kotler & Armstrong, 2009). To introduce Grill Kobob restaurant product, the approaches Kotler and Armstrong describe as positioning strategy will be put into consideration. These are product, character or customer benefit, quality and price, product use or application, product user, class of product, culture symbol and competitors'.

The marketing strategy is simply put, the mix of all the efforts is included in the marketing strategy, and it is of course the positioning strategy that the company will use to increase their customer base vs. their competitors. According to Clow & Baack (2010), "A product 's position is based on two elements, the product 's standing relative to the competition and how the product is perceived by consumers," (para 1).

Many definitions from the experts about brand positioning. Philip Kotler stated that Brand Positioning is the act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds (Kotler, 2003, Page 308). Beri (2007, p 469) also mentioned that brand positioning is about how the brand perceived by the target consumer in related to other brands. Based on those ideas, we can determine that brand positioning is about how the brand itself received and placed in the mind of our customers.

Many people misunderstand the role of communication in business and politics today. In our over communicated society, very little communication actually takes place. Rather, a company must create a “position” in the prospect’s mind. A position that takes into consideration not only a company’s own strengths and weaknesses, but those of its competitors as well.

Place: The place is also important piece of the marketing. In this they are find the best location for the products where more and more customers can reach towards their products. They are also concerning about the distribution channels in good location so that they can distribute the products very efficiently.

Law suits of patents has been for along time one of the major factors of protecting rights of inventors and innovators in the world, through that rightful act a lot of companies were said to have abused that right to their benefit, in which it affected the consumers, competing companies and up coming inventors and innovators, those acts both discouraged some skilled workers and innovators.