preview

Are You Looking For New Ways To Personalize Your Emails?

Decent Essays
Open Document

Are you looking for new ways to personalize your emails? You’re probably tired of reading the same old advice telling you to use your customer’s name as a tactic. We both know there’s more to email personalization than name fields. Email segmentation is a key driver to sending personalized messages to your subscribers. Home decor retailer Dormify earned a 92% increase in email revenue when their team segmented and personalized three automated email series—converting at almost 2x the site average. It’s also important to note that personalization is only as good as the data you possess. So relying solely on information from form submissions by your subscribers isn’t the most powerful kind of personalization available. Busy (and …show more content…

When both customer types join you email list, you can segment your customers based on their preferences. In Drip, it’s easy to tag customers in their profiles. Click on “Subscribers”, then click on the customer’s email address. Inside the profile, you can apply as many tags as you want. (We recommend sticking to a few to avoid overwhelm and confusion.) So sticking to our beauty salon example, I applied a “Natural Treatment” tag to the customer below. Other customers would be tagged “Chemical Treatment.” Now, that you have all your customers tagged, you can send all your subscribers an email with a customized call to action that caters to their personal needs. Let’s say your beauty salon is preparing for your Summer Hair Blowout Sale. You want to send an email giving the customer details about the sale, but you also want to give your email subscribers an extra 15% discount on hair products. Well, you know that natural treament customers don’t use the same hair products as chemical treatment customers. And if the coupon doesn’t specify, every customer will flood your phone lines to ask you more questions. To circumvent the chaos, Drip combined with Liquid shortcode gives you the power to send one email with different calls to action to each customer. Here’s an example of how to customize your call to action in an email … Hi, {{ subscriber.FirstName }}! We’re excited to announce our Summer Hair Blowout Sale. You’ll receive the best prices on all our

Get Access
Related
Get Access