Argos Strategy

‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through it’

WHSmith can be broken down into 3 market segments. Firstly, the High Street division accounts for 565 stores in prominent locations with a high footfall (WHSmith PLC). Secondly, the Travel division consists of 490 retail outlets in airports, railway stations, motorway service stations and hospitals. Thirdly, the company operates online.

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

Growth – The process of improving some measure of an enterprise’s success. Business growth can be achieved either by boosting the top line or revenue of the business with greater product sales or

Argos has a highly efficient distribution network, the customer is always faced with the problem of delivery of products, mainly due to insufficient staff training.

Strategy is plan action designed to achieve long term and overall goals. Strategy may also be defined as method or plan to bring about the desired future or solution to a problem.

Strategy refers to the plan or action taken to achieve organizational goals. When Ellen took over Tufts-NEMC, the hospital was struggling with payroll and scale. Ellen had to focus on meeting payroll, a short-term strategy, and could not focus entirely on the longer term. She took some immediate measures to help cut cost

Strategy is defined as a plan of action designed to achieve a major objective. This is the overall operations to achieve a goal. During war the military has tactics which come from the art of planning. A strategy is the guide for the individual, business, or organization to achieve the objective at hand. An individual should map out and meditate in advance to reduce the chance of failing. So, for FedEx, it could be to map out routes to make sure delivery personal does not overlap each other. A strategy is a compass that guides a person along to make sure they achieve their objective.

growth strategy has three elements. First, the Company attempts to increase sales by expanding its customer base and by increasing sales to existing customers through improved product offerings. Second, the Company seeks to generate additional sales by targeted mailings of special issues of its catalogs and by offering its products through its web site. Third, the Company is pursuing additional opportunities to expand its merchandising skills internationally.

Argos is part of Home Retail Group and is one of the largest retailers in UK serving customers through hundreds of stores across the country. Argos major core competency for competitive advantage is a successful multi-channel retailing strategy with strong project management office. However, some of the major findings of the study

It is observed that Argos is the best known and the most reputable retail brand of the UK that offers a unique blend of convenience, value, and choice to the customers. All of these features have also played an inevitable and indispensable role in making Argos, a famous general merchandise retailer of the UK. It has been recognised that the leading retailing company provides customers with the list of approximately 18,000 product lines that can be accessible across all delivery channels. By reinvesting supply chain and buying efficiencies in lower product prices, Argos commits to deliver utmost value to the consumers and to improve its profitability. During the financial year of 2012, the total sale of Argos was found to be around £3.9 billion (Home Retail Group, 2014, p. 6).

Strategies in business are instrumental for the continued growth and expansion of a company. A strategy is a set of analytic techniques that are used to influence the direction of the firm 's growth in the marketplace (Raimundo, 2001). Business strategy enables company to match its internal capabilities and its external environment. Also, their research helps them plan and assists the company to realize its objectives and mission set at its inception and

Strategy: Strategy is the plan of action an organisation prepares in response to, or anticipation of, changes in its external environment. Strategy is differentiated by tactics or operational actions by its nature of being premeditated, well thought through and often practically rehearsed. It deals with essentially three questions (as shown in figure 2): 1) where the organisation is at this moment in time, 2) where the organisation wants to be in a particular length of time and 3) how to get there. Thus, strategy is designed to transform the firm from the present position to the new position described by objectives, subject to constraints of the capabilities or the potential (Ansoff, 1965).

A strategy is said to be a plan that is made for the long term success of a product or brand. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. Formulating effective strategies is a considerably long process in itself that combines analysing several factors, situations and issues that are already present in a company and looking to improve on them alongside trying to implement various innovations and ideas to collectively create a direction towards which they can move and direct the resources available to them.

Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.