Argument Analysis

“Thank you for caring enough to give us your feedback about the recent 'Re-civilized ' NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Yes. The author gives many moral reasons why he believes an invasion on Iraq would be wrong.

The author, Natalie Zmuda, oversees the Chief Marketing Officer Strategy section (COM.com) and is responsible for identifying and analyzing the latest trends impacting chief marketers. Zmuda also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications. The article examines multiculturalism in advertising in the U.S. 2014 television commercials for Chevrolet and Cheerios featuring a gay couple and interracial family, respectively; which are cited as examples of a trend in which major advertisers of brand name products with mass markets are more willing to portray social diversity in their advertising. The tendency

Upon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a way to get people to purchase the product. Although any gender, culture, religion, or group can be victims of objectification in advertisements, women are mainly targeted.

In Jean Kilbourne’s article “Two Ways a Woman Can Get Hurt”: Advertising and Violence, Kilbourne first states that she believes that advertising companies dehumanize and objectify humans, (i.e. woman) through sex, power, violence, and nudity. Throughout Kilbourne’s article she specifies/elaborates her assumptions with facts, pictures, stories, and even our everyday-to-day experiences in our communities. At the beginning of Jean Kilbourne’s article, she claims that woman tend to be more dehumanized or seen as objects based on the ads that certain advertising companies share with our communities. For example, Kilbourne briefly discusses that appealing ads tend to have woman in either poses/postures that are sex related, include pornography, or

The first advertisements viewed looked at were of women and men being objectified by being barely dressed and posed in provocative positions. The objectification of women has been a prominent issue for women’s rights activists, but men are rarely seen as being objectified. The first advertisement observed was a Budweiser ad. This ad showed an oversize bottle of beer with a fit woman leaning against it wearing a red bikini. The woman is lying up against the bottle in a provocative manner. This ad is suggesting that the woman is just as good to “consume” as the beer itself. It is also a great example of how companies strategize to get peoples attention. This ad is clearly geared towards men who then buy this

From my understanding, the ad showed the switching of societal behaviors between Caucasian and African American skin colors. It exemplified how there is still unfair treatment and prejudice ideas of other races throughout the world. After examining the ad, it is easy for me to see that ad is 100% stereotypical and could possibly be offensive to Caucasians because of the switching of roles. The video depicted African Americans judging and being weary of Caucasians and this is a very stereotypical thing for Caucasians to do to African Americans. Sadly enough, it is very typical for all of the actions in the ad to be done to African Americans in real life. Also, these prejudice views and actions are not just in secluded sections of the world,

In 2016, the United States spent 190 billion U.S. dollars on advertisements, almost double the amount of money on advertising than the next largest ad market (Statista). These ads advertise a multitude of different products. The ads are exposed to society in many different ways, from the breaks in between songs on the radio, to the ads shown online. Ads are targeted to a specific group of people, usually, the target demographic the brand wants to buy their product. Brands will often use women’s bodies in a sexual way to get people to stop and look at their ads. Over the last few decades, speakers and activists have seen advertisements becoming more sexual and more demeaning towards women. Activist Jean Kilbourne has been analyzing ads and has been bringing awareness to this issue for years through her four documentaries. In her documentary, “Killing Us Softly 4,” Jean Kilbourne asserts women’s bodies are often dismembered, portrayed with an unattainable, “ideal” body type, and despite advances in the women’s movement, the objectification of women in ads have gotten worse. The two images below illustrate these ideas.

Does controversy sell? This is one of the biggest questions that I think advertising agencies ask themselves every day. Though some controversy seems to be intentional, like the oversexualized Hardees commercial to unintentional like the Dunkin’ Donuts blackface ad. Some may argue that brands will do this to help change their branding. The Hardees that I remember growing up was a family friendly fast food establishment selling burgers, fried chicken, and giant gallons of sweet tea. Somewhere along the way it changed its focus to cater more towards blue collar working males, making the burgers bigger, greasier, and “manly”. Looking at the advertisements of scantily clad women eating, are they are controversial, yes, but they fit the image that the company is trying to portray.

Within the pro-choice world there are many issues that are discussed like abortion, the instant where life begins and the use of contraceptives. This article will focus on not only the issue of using of contraceptives, but specifically the distribution of oral contraceptives (“the pill”) to teenage girls without their parent’s consent.

The image manipulates its viewers without their knowledge. The problem in the image lies visually. English readers read from left to right, making the boy the first child they see after reading the words “Meet Alex...”, so that they automatically assume that Alex is the boy while their brains are interpreting this information. Ironically enough, the girl in the advertisement is smaller and less noticeable, which portrays the same stereotype the shop is trying to destroy. If the image had the boy and girl set as equals, only then would the viewers have a reason for feeling remorseful about their internalized misogyny. Some viewers of the image might even feel resentful towards the image and realize how it distorts their frame of reference, which can lead to harsh feelings about the feminist movement. While the image may help bring others to look into feminism, it can also push others away from it, which the movement does not need. It is hardly fair of the board to make viewers believe they are sexist when the image is set up to make sure the interpretation will go a specific

supports the claim of homophobia, as this advertisement clearly isn’t about basketball. To further the damage, Nike placed “That Ain’t Right” directly over the the area with the defender’s face and the dunker’s crotch. The aforementioned message is written in large, white block letters, essentially taking up about one-third of the entire ad. After putting all of these aspects together, every single time one views this advertisement they are drawn to the spectacle of the dunker’s genitalia in the defender’s face. Immediately after registering this though, they are then drawn to “That Ain’t Right” and that’s essentially all there is to this advertisement. The end product of this advertisement is the viewer seeing a subtly homosexual act and proceeding to link that concept with “That Ain’t Right.” This advertisement speaks out against the tantalizing issue of homosexuals in sports, and continues to belittle homosexuals while sending the message that they don’t belong in sports. This is extremely frustrating, as this advertisement represents the battle that gay athletes have continuously fought, and to this day have made little progress. This issue is extremely political, especially in the world of

Waite and Gallagher also discuss the benefits that marriage gives to couples. Including the financial benefits, in that through specialization and by sharing incomes getting married boosts standard of living by thirty percent and this benefit is not incurred by cohabitating, as those who cohabitate do not share as much and are less committed to the wellbeing of their partner. In addition to the financial benefits, they also discuss the emotional benefits of knowing you have someone who loves you and who would take care of you. Children similarly benefit from having married parents as there are more financial resources available to help take care of them and they get to spend more time with at least one parent.