Argumentative Analysis Of Easy Rider Stereotypes

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

There is a certain freedom that comes with riding down a long highway at eighty miles per hour on a Harley Davidson. That kind of freedom is something that only a minority of society chooses to indulge in, while another minority looks down upon them and chastises them for their decisions. “All bikers are bad news and the scum of society” they say as they sit in their easy chair reading shakespeare and sipping tea. Even to this day, there is a stigma held against the biker community that they are all just a bunch of trouble makers and beer drinkers that live outside the laws. Being a man who has been around the biker community since I was born, I’m here to share some knowledge and hopefully convince the skeptics that not all bikers are bad news.

The next article I examined was from NBC News, this article toyed with pathos right from the get go. The headline is “Trump Critics Dismiss New Immigration Order as Repackaged ‘Muslim Ban’” (Arkin). That plays with emotion by adding the idea of “Muslim Ban” because everybody has his or her own feelings and ideas within the connotation of that word. It also becomes a factor, because that is what the first immigration ban was dubbed before it was repealed, which shows an immediate sign of a more democratic bias. The article will go onto to convey ideas that makes the idea that this ban is a bad thing, and has religious prejudice within the order. The logos of the article is true, but gives a left-wing approach to the situation, which could affect

Advertisers show a brand new shiny car with someone driving it looking happy or cool and they are trying to make people think that they will be that with their car. Like the person in the commercial, they are hoping ignorance will come in and people will try to transfer the advertisement to their life. The Lincoln commercials with Mathew McConaughey use this fallacy. They show a cool actor driving a sleek , expensive car wearing a suit and they want audiences to want to be like the famous actor and be cool. The new Honda commercial does something similar in the fact they show people driving their car having the time of their life, having a big grand happy time. Honda wants people to think that they will have that much fun in their car. Making customers want the commercial to transfer to their

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

The commercial of topic is the 2016 Toyota Prius commercial shown in the Super Bowl. The purpose of this ad was to disprove all other assumptions about the Prius in general as well as show the appeals of driving one. Since the Prius is generally viewed as ‘uncool’ the commercial focused on fast-paced and interesting aspects to make it appear more desirable. However, in today’s society, in order to make a product desirable it has to appear ‘sexy’. The Toyota Prius commercial attempts to introduce a better and sleeker car by means of color association, extreme framing and scale, and an up-beat plot and music to match the mood.

There were several fallacies in the video titled “How Walmart Steals Wages & Discriminates” including fallacies from Walmart and the people who made the video. Some of these fallacies are: false cause about discrimination, bandwagon about how Walmart pays their employees appropriately, argument from authority when the CEO talked about hours worked and payed, possible slight anecdotal and the Texas sharp shooter because of who was interviewed.

The broker, the messenger, and the architect believe that their inferences would convince anyone that the defendant is guilty; however, their conclusions aren’t plausible and contain many inferential errors. Stereotypes often influence opinions and attitudes about individuals. For instance, the broker was convinced that the defendant was a criminal because he was from the “slums.” However, the laborer refuted his argument when he revealed that he was raised in the “slums.” The laborer proved that people don’t always become the product of their environment. For the switch knife argument, the architect claimed the knife wasn’t special, and anyone could have the exact knife. He demonstrated his argument when he pulled out a replica of the knife

The ad focuses the attention of the audience towards the value of life. It creates a message of empathy throughout the image, by revealing the results of drinking and driving from the aluminum can. Which the aluminum can can be compared to the car, it creates a message of empathy for the audience that has been affected by driving under the influence previously. This also relates to the logic behind the image. Plenty of logos is shown in this advertisement campaign.

To start with, the music that is used is very upbeat. In particular, in the background the audience can clearly hear a guitar playing, and can feel the beats from the drum. This draws in the attention of the audience in how the music makes the experience of buying their first car a simple process to go through. The fact that buying a car is a serious process to go through, the music helps them through the process of buying their own car. Also, the lyrics of the song are very powerful. For example, the lyrics of the song say,“Hunt you down eat you alive, just like animals, animals, like animals-mals.” The target audience is engaged in the musics lyrics because this is a generation that are into weird and crazy types of music. The music that is used in the commercial attracts the audience because of how catchy the lyrics to the song are. Finally, the sound effects accents whats happening during the video. To illustrate, when the main characters are at the desk the audience can hear beeping sounds, and can hear sparks going on in the background of the commercial. This attracts the attention of the target audience in the fact this is a generation that is surrounded by technology, and uses it in everyday life. This is a generation that uses technology in order to buy items off of the internet. To Conclude, this commercial is very effective in catching the attention of young adults that are into weird and crazy

When creating our commercial, we need to create meaning behind our tagline. We needed to show, that biking isn’t just for exercise or getting from point A to B. There is so much more to it. This being said, we wanted to show that anyone could bike, from a wealthy businessman to tourists (not saying they aren’t wealthy). When we received our client, motivate criteria, we noticed they wanted to target urban dwellers and tourists. This is why we chose the people we did in our commercial. We started off with the businessman in traffic in a taxi going to work. We felt this is a typical city every morning. In the beginning of the commercial, we made watching the tourists through the businessman’s perspective because he was sitting frustrated in a taxi, while the tourists looked like they were about to go have fun. That is when we showed a text message being received by the businessman that he is going to be late for his 8am meeting. Frustrated, he remembers the bikes and realizes he is close to work and can beat the traffic. By making the businessman on time for his work meeting and showing the “mile long traffic,” it demonstrated

As the commercial begins it is nearly impossible to guess what the commercial is about. It 's not till the end of the commercial that it is reveled to the audience that the commercial is advertising the

With the growing concern of “fake news,” public gullibility has come into question from many individuals. How can the public know what is real and what is not when even highly trusted news organizations can’t seem to publish the truth? Is it their fault or are a majority of the world’s people just gullible? In the year 2000, there was a similar problem, “with surveys in the UK reporting 63% of people believing in the paranormal and 67% in astrology” (p. 1147) A survey based study by Preece and Baxter (2000), conducted on the skepticism and gullibility in secondary school students in the United Kingdom. The seven-item study surveyed 2159 students who were grouped into “Key Stage 3 students (11-13 years), through Key Stage 4 (14-16 years), to

The car company wants the average male to think that this car will make his life a whole lot better. The audience is neutral. Mercedes is trying to get people who have not made up their mind about buying a car to buy car. The car is not just for the wealthy, because part of the pitch is that the car is affordable for an average middle class person. The commercial is more targeted at males because the car is more masculine.

“DON'T FEEL, TAKE CONTROL, BE PHYSICALLY STRONG, FIND YOUR IDENTITY IN MONEY AND WORK, DISTRUST EVERYTHING YOU CANNOT SEE!!! DON'T CRY!!!”(putting down the gun) Most of these are things boys are taught at a young age(around 4-5), and in my opinion it's wrong. It's wrong for many reasons, like why should boys have to be raised like this. It's been going on for a really long time, for example african warriors, they had to undergo tests to become a man.I Feel like boys should be able grow up being able to be sensitive and like things that are “girly” or “not manly”.