Argumentative Essay On Advertising

Whenever you drive down the road you see an ad. Whenever you’re on your phone or watching T.V. you will see ads. Ads are all around you wherever you go; it is close to impossible to go a day without seeing one single ad. All ads have one specific purpose, and that purpose is to make viewers intrigued to buy exactly what is being advertised. Advertisers use three strategies to draw viewers to ads, pathos, logos and ethos. These deal with emotions, logic and facts, and credibility. Ads can range anywhere from just words to pictures and if you look hard enough you will be able to locate these appeals within every ad you see. Bauer uses the appeals of pathos, logos and ethos to convince viewers that their hockey stick, the Vapor APX, is far better than any of their competitor’s sticks.

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Many people are in the debate whether companies use persuasion or manipulation in their advertisements to get people to buy a certain product. In the Innocent ones advertisement the “Stop the Abuse” organization shows a picture of a sad, abused little boy. The advertisement only shows half of his face, but the color in his face has been lightened so it has a gray tint. To the right, where the other half of his face should be, there is a stop sign. The stop sign is bright red, and below the stop sign are big bolded words that read, “I am Not a punching bag.” The word “not” is underlined to bring the significance of the advertisement to end child abuse. The advertisement is placed a a pitch black background to the picture stand out more. The

Advertising products is an indispensable aspect to prospering in nearly all businesses. Encyclopedia Britannica characterizes advertising has, “the action of calling something to the attention of the public, especially by paid announcements and the business of preparing advertisements for publication or broadcast” (Encyclopedia Britannica). Advertising is ubiquitous and nearly all of us despite this. Furthermore, products are what we use advertising for. As a society, people observe approximately five-thousand advertisements each day that is mind-boggling, considering, four decades ago it was about five-hundred advertisements each day (cbsnews). Companies advertise on clothes, shoes, online, the radio, and the television. This is only an abbreviated list of a continuous one. The world’s largest corporations allocate billions of dollars to advertise for their marketing programs to sell their products. For instance, Apple spends over one billion dollars in advertising and they are not even in the top ten in spending. This might seem astronomical to some, nevertheless, for a corporation with over a trillion dollars in total sales this is only a drop in the bucket. In this paper, I will be discussing Apple’s products and how much it spends on advertising for them. Understanding the amount of money Apple spends on advertising will give one a better concept on how these corporations sell so many of these products to their customers. The object is to sell the product and

Advertising has the power to gives us quick and concise information we need. For example, imagine you are on your way to the interview of your life with the company of your dreams and with a few minutes to spare you decide to quickly get one of those delicious food truck bacon wrapped hot dogs covered in ketchup and mustard. You eat each bite oh so carefully trying to spare your white shirt from the staining power of those delicious sauces, but at the last bite the inevitable happens, as you try to wipe away the evidence of your senselessness you actually make it worst. Luckily you carry the stain removal pen you so conveniently saw on a 30 second ad a year ago. From this scenario one could argue that that this 30 second advertisement would definitely would improve your life, and although that first week it aired it came on no short then 20 times it was definitely worth watching it over and over because it was handy when you needed it the most. One could

Car safety is an issue that concerns people across the Nation. Millions of Americans die each year due to fatal car accidents. The demand for safer automobiles is ever increasing. The Saturn Corporation recognizes this demand and has begun focusing its advertisements on America's need to feel safe. Saturn brings together setting, color, and a main focus to create the image of a safe car company.

Advertising is seen everywhere. Even when you don't realize it, companies are advertising and you don't notice it. However, there are many times when you aren't even paying attention that the companies are putting their advertisements into your mind. One example of this that was very commonly known back in the 1980's was the movie theatre's subliminal advertisements within the movies that they played. What the movie theatre and movie companies would do would be to flash split second images of popcorn or soda during the beginning of the movie. This would prompt people watching the movie to develop a craving for these different items, which coincidentally were also served at the snack bar at the theatre. Some other types of

One of the most popular and controversial topics in today’s society happens once every four years; I am of course talking about the presidential election. During the presidential election, candidates from their respected parties dump millions of dollars into advertising and marketing to their campaigns in order to touch the lives of millions of Americans in order to potentially gain the vote individuals. During the most recent election, Clinton and Trump combined to raise a total of over $200 Million (Bloomberg). Although this seems like so much money in order to gain the backing of many, the marketing and advertising industry in 2015 has grown to be an almost 200 billion dollar a year industry according to Wall Street Journal (Dwoskin). I’m sure many people question why do we have to spend this much money to get consumers to purchase certain products, change their viewpoints and even develop new cultures. I too was curious on how this industry became so large and if spending over 200 billion dollars a year had a positive impact on consumer brand awareness. What is the history of Marketing and Advertising how has marketing and advertising changed over time and what trends will stay the same or what new ways will be developed in the future. Through Raymond Williams article Advertising, the Magic System as well as researching different articles and looking at the industries statistics, I strongly believe we can learn a lot through marketing and advertising to help strengthen

What is the basic purpose of advertising? The answer would be persuasion. Advertising is the researching and collecting of data in order to meet the needs of consumers through forms of direct selling, social media, and personal selling. How are we supposed to be Christians and in a worldly field and can these two extremes work? The answer to this is Yes. We are first and foremost called to be Christian than our profession second. In Roman 12:2-3 states, "And be not conformed to this world: but be ye transformed by the renewing of your mind, that ye may prove what is that good, and acceptable, and perfect, will of God." This contributes to the point that Christians are not supposed to be of this world because our principles are different; because we know who we will have to answer to at the end of his life. Christians have to make sure that the will of God is being fulfilled. Every decision that one does must reflect what would Jesus do, or how can Christ be glorified through my actions.

The image, which is used in the Coco Cola advert, is a close up of a

I collected advertisements from different magazine and interest sources. I used three magazines to review and collect advertisements from. The magazines are called Watch, Discover Beauty Within, and Seventeen. Watch magazine is a lifestyle magazine entertainment, fashion and beauty magazine. This magazine gives audience a look into the world of celebrities and style through the celebrity’s perspective. The magazine contains interviews and photo shoots of celebrities. Discover Beauty Within is a beauty magazine launched by Walgreens that provides tips, tricks and coupons exclusively to shoppers at Walgreens. Seventeen magazine is a fashion magazine that consist of fashion, beauty, dating, and health tips. The magazines varied from teens, adult magazine and beauty. I used six internet sources for additional advertisements online. I used four different blogs, Victoria Secret, and CBS network. The selection of magazines and internet sources targeted women of different ages and topics. A significant amount of the sources for women seem to have the same subject matter, such as beauty, fashion, relationship advice, and celebrities.

Advertisements that are featured in magazines feature both products and people. These ads can further be divided into the categories of “glamorous” products, like perfumes and clothing, and “nonglamorous” products, such as antacids and cleansers. In order for the advertisement to work effectively the product must be directed at the correct audience. Therefore, each of these products had patterns as to the type of product being sold and the attractiveness of the people used in the ad of the product.