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Argumentative Essay On One Happy Family

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One Happy Family? The Influence of Sense of Community on Trust in the Sharing Economy Letting strangers sleep in your apartment while you are away is something that would have been considered outrageous just a few years ago. However, this is exactly what is happening on a large scale via the online platform Airbnb, part of a larger phenomenon called ‘the sharing economy’. Although very popular, consuming in the sharing economy is not without risks. Guests on Airbnb, for example, can be confronted with disappointing accommodation or unreliable hosts. Hosts, in turn, can be confronted with property damage. Trust is, therefore, a key factor for successful transactions in the sharing economy (Horton and Zeckhauser, 2016) The fact that users directly transact with each other and meet offline is a distinct characteristic of the sharing economy and makes it a social practice. It is not a mere marketplace where anonymous actors exchange goods, it is a community marketplace where people share a sense of community (SoC) upon which trust can arise (Celata et al., 2017). Moreover, sharing platforms actively emphasize SoC in their marketing strategy as a distinctive alternative to standard markets. SoC is a psychological experience of a community that can provide for shared moral values, beliefs, and reciprocity between people, and consequently enhance trust. Especially in community marketplaces where people can not rely on strong social connections, these aspects can form a basis for

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