Argumentative Essay On The American Dream

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

Two words that inspire much conversation, thought, and even tension are the words American Dream. What is it? How do we achieve it? Is it even possible? Back when our country was first founded, the idea of the American Dream was people looking for a “new life” would come America to gain more opportunity. A very important document to our nation is the Declaration of Independence. This document highlights the concept of the American Dream when it declares, “All men are created equal” and also when it states the inalienable rights of each man are, “ life liberty and the pursuit of happiness” Equality, life liberty and happiness are significant points in the dream every American seeks to achieve.

One of the very first people we met at the beginning of the advertisement is a girl, later we learn her name to Pheeyo Aung, talking about living in a garage. This specific part of the video shows how logos is being used. By telling us about her living conditions before by showing us pictures of her family. She even tries not to cry while trying to talk about wanting to have a real living space and get out of the garage she was in. Although she was very emotional during this section of the advertisement, the audience see what she was really living like. We get a feel of how she was living, and it was not something she was just told to say.

The exhibits of the cabin and the wilderness indicates the desire of the settlers building homes out of pure wilderness, using their imagination beyond the stars to achieve and continue to strive and progress. The fresh crisp air invading the Americans to feel free to do the impossible, to dream and believe that the sky is the limit. The Chevy Silverado ad is a representation of what the American spirit is all about and how it has been a huge part in our history. Also, the captivating scenario of the open, empty land background manifests a different timeframe with no technology. The display of the red pickup truck in front persuades the audience to swallow and give into the Silverado, indulging them to believe in the capacity of doing more such as traveling, being able to relocate and explore. It also embarks it by having smarter components which makes it easy to navigate the land, and is strong to hold the impossible. The security blanket that twisted over the audience is into making them feel secured because somehow the trucks components can be related to the logic, and sympathy of a mankind. The components that were assembled into the ad were not vividly specific, but they were definitely tied into American values, which is a representation of the American spirit. The Chevrolet Silverado embodies the mindset of exploring new frontiers with great optimist and

This ad is on the brand of Nissan. The first appeal in the ad that stands out the most and continues to maintain our attention would be with pathos. The commercial begins with a mother and father at their son’s birth. The background music they chose to play throughout the whole commercial is a song that states “How the son is going to grow up to be just like you Dad”. The song is a country one. The next scene that continues to appeal to us in the form of ethos would be on how it shows this family’s son take his first steps, how he watches his dad’s competitions on the television, and then goes off to show the son as a teenager attending high school.

What is the American Dream? The American Dream is the idea that in America, every single person has the right to life, liberty and the pursuit of happiness. And that everyone is American can become successful through hard work and determination. There are many who strongly believe in the american dream, but there are also some people who believe the american dream no longer exists. In The Color Purple by Alice Walker and The Great Gatsby by F. Scott Fitzgerald, the authors show that they have very different opinions on the actuality of the american dream.

Super Bowl commercials can often show that Americans are hard working. An example of this hard working spirit is the 2018 Dodge Ram commercial. It elicits the hard working nature of mothers, members of the military, firefighters, and many other groups of determined people, while also incorporating empowering words from Dr. Martin Luther

One product most people use in their everyday lives are vehicles. I have chosen two commercials, one advertising the Honda Ridgeline and the other marketing the Hyundai Elantra. In the Honda commercial, a farmer tends to his sheep, that start singing as soon as the farmer drives away. The Hyundai commercial is very comical, showing a town where everyone is Ryan Reynolds to catch your attention. These commercials use pathos, ethos, and logos to sell their product.

The American dream is the idea that every person should have the chance to be successful in the United States. People from all over flocked to the US in hopes of achieving this American dream that everyone talked about; however, things were not quite as expected when they got here. The whole idea was gilded, so to speak. From the outside, everything looked perfect, but once these people settled down in America, they soon realized that it was not everything it had been made out to be.

If you asked the average American, they would agree that “everyone has equal opportunity if they just work hard enough.” Although we are a nation built on the pursuit of the American dream, sociologists would have to disagree that we all have equal opportunity within society, regardless of our work efforts. We are not all born on the same playing field, some of us have have more inherent advantages while other have more barriers.

The second commercial is the feature for the Lincoln MKX, called “Welcome” which is the second largest sized SUV out of the four that Lincoln offers, and is based on the Ford Edge chassis. This Commercial starts out with Matthew McConaughey getting dressed up, shows him putting on a nice white shirt, putting on an expensive looking watch, and then immediately flashes to a short scene of the front Grille of the MKX, signaling that the MKX is just as nice. He puts on a black suit jacket, and starts to walk towards the door to go to whatever expensive party that he is getting dressed up for. As he is walking out the door, he walks by a table next to the door that has a single Lincoln key, which signals to me that the MKX is the only car that you need. It shows the entrance illumination feature that comes with the MKX, where the Lincoln emblem gets projected onto the ground from the mirror. After he sits in the driver’s seat, it shows him pushing the start button, and it flashes to the tachometer, and displays a very

The Cadillac commercial is a thought which stirred many different perspectives to arise which ultimately separated many individuals based on their beliefs of what the American Dream truly stands for. This ad shoes many attributes which depict the basics of the American Dream such as striving for success and prosperity through hard work and initiative.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime (Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they broadcasted their commercial, The Longest Chase. This ninety-second commercial cost Toyota a bunch of money, but, the company believed that it was worth the price. This advertisement presents to us that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

The “American Dream” seems to be alive, but is certainly not well. The dream is still common, but unattainable. I myself hope to purchase a home, but in the Salt Lake and Utah valleys, we are currently in a housing shortage. Real estate prices are skyrocketing, and home buyers engage in bidding wars when they find a property they are interested in. This is causing many to borrow the maximum amount possible, as they are offering more than the property value and using the down payment to help cover the difference between value and mortgage. It does not make fiscal sense for myself and others my age to pay more for a home than it is worth. I have hopes of finding a home in foreclosure or in need of some repair so I can offset the high cost. Millennials may be in the process of re-defining the “American Dream”, but it is not by choice. As we are forced to consider other options simply out of cost.

As competition increases between automotive brands, advertisement of their vehicles start to change. Each brand tries to draw everyone’s attention and persuade people into buying their vehicles. Some strategies consist of targeting specific audiences and grabbing their attention with the use of action-packed images. One particular automotive brand that uses this strategy is the Toyota Motor Corporation, especially for the newer models. To actually see this strategy we have to analyze some of their ads and their components with greater detail.