Starbucks In Australia Essay

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Argumentative Back to the mid 2008, starbucks announced that they were closing 75% of its store in Australia (Patterson, Scott & Uncles, 2010). It was a huge and unexpected closure to this big coffee company, lots of media and Australian rated Starbucks as “failure” in Australia. But situation was totally different from Asia market, Starbucks reached their great success in Asia. As the world’s largest coffee company, Starbucks now faces lots of judgment because of the store’s closure in Australia. Taking a lot factors into account, as a loyal customer, I bielieve that despite its failures, Starbucks is a successful company. The failure in Australia seems strange, but after lots of researches, I can say it was all because of…show more content…
In Starbucks stores, they also sell coffee cups and everything related to coffee, and even CDs. I’ve bought a CD from Starbucks store several years ago, I love that CD. Starbucks has a good taste not just in their coffee, but also in the music they sell. Although Starbucks failed in Australia, it was just one country, and Starbucks made an amazing success in Japan and China. As an economics student myself, Starbucks is a good case study for my major. The keystone value in the effort "to build a company with soul" was that the company would never stop pursuing the perfect cup of coffee (Thompson, Thompson & Strickland, 1999). I’ve been to Starbucks a lot times, I love Starbucks, and I think Starbucks is a successful company, the first reason is failing in one country does not means the whole company’s failure, there are still a lot people who love Starbucks more than those people who don’t like Starbucks, the second reason is Starbucks works really hard to pleased its customers, and makes the best coffee, not every company can do this.

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