Aristotle's Persuasion using Ethos, Pathos and Logos, and the Media

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Aristotle came up with a useful set of principals used in persuading. Those principals, ethos, pathos, and logos are most commonly seen in the media. When being used in the media two of Aristotle’s principals become more useful, while one falls behind. Ethos, being the one that falls behind by not appealing to a wide variety of the public. While, in the media, pathos, the emotional appeal, and logos, the logical appeal, are the most effective. One of the more effective is the pathos appeal. When using pathos the media is hitting the broadest population of listeners and readers. Everyone uses there emotions so it persuades everyone in one way or another. Along with pathos effecting all varieties of the public, it also has a wide variety …show more content…
After giving money a person could feel happy or proud of themselves for doing that good deed. Many more media ads effect most peoples stronger emotion of passion. The emotions of the so called seven deadly sins could be a great target point for some media ads since gluttony, wrath, pride, lust, sloth, envy, and greed are truly influential emotions. Most people have strong emotions which makes pathos a perfect strategy for persuading the public. The second and other effective appeal is logos. Logos or the logical appeal was Aristotle favorite appeal for many reasons. Logos can use data and statistics. This can be important because it gives the listener or reader actual facts and not just opinions on the matter. Logos can use opinions to persuade, but most are informed opinions This appeals to the intellect of the reader or listener. This would an important appeal because unlike the other appeals it has credibility behind it. Whatever the media is trying to sell wether it is a product or persuading someone on a matter it becomes more believable. An example of a logos appeal was the ads during the campaign for presidency. Barack Obama and John Mcain would use backed up opinions and facts about themselves and there opponent. This gives the public a more reassured feeling because there getting actual information to make there decision. This appeal makes persuading the public easy by appealing to the logic of the public. The third and less persuasive appeal is ethos.

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