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Aristotle's Three Types Of Cognate Strategies In Business Writing

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Cognate Strategies in Business Writing The famous Greek philosopher Aristotle once said “to write well, express yourself like the common people, but think like a wise man” (25 Powerful Quotes form Aristotle That Will Blow Your Mind, 2017). This is an astonishingly perfect and simple way to describe cognates in writing. According to Business Communications for Success, cognates were established by rather recently by two men: Kostelnick and Rogers. Cognates are very similar to Aristotle’s classic elements of rhetoric, but a more broken down version. This book describes Aristotle’s elements of rhetoric in three Latin terms: logos, ethos, and pathos. Logos, or logic in English, is broken down into the three cognate strategies of clarity, conciseness, and arrangement. Ethos, Latin for ethics, consists of credibility, expectation, and reference. Finally, the three cognates tone, emphasis, and engagement can be found in the pathos, or emotional appeal, section of Aristotle’s classic rhetoric (2017). Without even realizing it, all of these cognates are used every time a good…show more content…
This section of rhetoric refers to emotion (Business Communication for Success, n.d.). I believe the most common of the three cognates listed within this element is emphasis. In today’s day and age, e-mails and text messages are often acceptable forms of business communication and even count as writing in the business world much of the time. Emphasis is how a writer lets the reader know what they are feeling: happy, sad, serious, angry, and bored are just a few of the emotions that can be portrayed by emphasis. In a text message to your supervisor saying that you are running late, a concerned or apologetic emoji would express the emphasis of this writing. In an e-mail to a new or prospective client, more than one exclamation point of all caps in some places may emphasize how excited you are to be partnered up with
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