Cognate Strategies in Business Writing The famous Greek philosopher Aristotle once said “to write well, express yourself like the common people, but think like a wise man” (25 Powerful Quotes form Aristotle That Will Blow Your Mind, 2017). This is an astonishingly perfect and simple way to describe cognates in writing. According to Business Communications for Success, cognates were established by rather recently by two men: Kostelnick and Rogers. Cognates are very similar to Aristotle’s classic elements of rhetoric, but a more broken down version. This book describes Aristotle’s elements of rhetoric in three Latin terms: logos, ethos, and pathos. Logos, or logic in English, is broken down into the three cognate strategies of clarity, conciseness, and arrangement. Ethos, Latin for ethics, consists of credibility, expectation, and reference. Finally, the three cognates tone, emphasis, and engagement can be found in the pathos, or emotional appeal, section of Aristotle’s classic rhetoric (2017). Without even realizing it, all of these cognates are used every time a good …show more content…
This section of rhetoric refers to emotion (Business Communication for Success, n.d.). I believe the most common of the three cognates listed within this element is emphasis. In today’s day and age, e-mails and text messages are often acceptable forms of business communication and even count as writing in the business world much of the time. Emphasis is how a writer lets the reader know what they are feeling: happy, sad, serious, angry, and bored are just a few of the emotions that can be portrayed by emphasis. In a text message to your supervisor saying that you are running late, a concerned or apologetic emoji would express the emphasis of this writing. In an e-mail to a new or prospective client, more than one exclamation point of all caps in some places may emphasize how excited you are to be partnered up with
I. The basis of all rhetoric is Logos, Ethos, and Pathos. Logos, used to insert logic into a speech; Pathos, used to add an emotional effect; and Ethos, used to convince someone of credibility and character with ethics. In President Donald Trump's inaugural speech, Logos, Ethos, and Pathos is varied but, is not always used in a strong, effective manner.
In the articles Man Takes First Steps on the Moon by The Times, In Event of Moon Disaster by William Safire, The July, 16, 1969, Launch: A Symbol Of Man’s Greatness by Ayn Rand and, the picture Transported by Herblock they all develop a purpose. These texts interact among the speaker, audience, and a subject that affects the text . These texts show an appeal to ethos, which is greek for “character”, pathos, which is greek for “ suffering” or “experience”, and logos, which is greek for “ embodied thoughts”. These rhetorical appeals are techniques to persuade an audience by emphasizing what they find most important or compelling. The term rhetoric was found by Aristotle which later he used a triangle later called Aristotelian triangle. This triangle
Aristotle has an idea that there are three rhetorical appeals people can use to persuade someone else – ethos, pathos and logos. Each of them is very useful and the persuasion will be most effective when three of them are all used. Amy Tan used all in “Mother Tongue.”
There are many ways to convey a message to readers. Often times authors, speech writers, etc., refer to Aristotle’s three main concepts of rhetoric, Ethos, Pathos, and Logos. Ethos is considered to be the, “credibility,” of the author. Pathos is the idea of, “emotional appeal,” to the audience. Finally, Logos is the translated as the, “logic,” involved when making a point. All forms of rhetoric have at least one of these concepts, while good arguments incorporate a well balanced mixture of the three.
Not all people whose English as a second language speak it in the same way. This argument made by Amy Tan in her story, “Mother Tongue”. In this essay, she successfully uses all three of Aristotle’s rhetorical styles such as ethos, logos, and pathos. Tan also notably balances each part of the rhetorical triangle and ultimately led to creating a very effective and thought provoking essay.
While Henry’s speech was not particularly long, it packed quite the proverbial punch through its efficacious use of rhetoric and symbolism, and is looked to even today as an example of persuasive oratory. Throughout this paper, Henry’s rhetoric will be analyzed via an Aristotelian method of rhetorical analysis called the “rhetorical triangle.” According to an article on Study.com, written by Diedra Taylor, almost every form of rhetorical device can be categorized as one of the three points on this triangle: “Ethos,” “logos,” and “pathos.” While Aristotle, himself, did not originally postulate a triangular method of examination, he was the first influential intellectual to write about the three points previously mentioned, and because of this, the theory is credited to him. Taylor uses the analogy of a nacho chip to represent a particular piece of rhetoric, and toppings of guacamole, meat, and cheese to represent ethos, logos, and pathos, respectively. While a chip with only one or two of the toppings is still good, it is most delicious with all three in conjunction. The same is true of rhetoric; it is most persuasive when it contains a variety of the three types of devices, all working in concurrence with one another. In addition to this, it is very possible for some rhetorical anecdotes and devices to fall under the umbrella of more than one point on the triangle, but for the purposes of this paper, they will be examined one at a
Logos, pathos, and ethos have been utilized in writing from history to current day writing and literature. The three elements are called modes of persuasion that are used to convince the audience. We will be evaluating how Jackson used logos, pathos, and ethos to make his writing more convincing and appealing to his audience. To begin with, we will be examining logos used in writing.
As first stated by the ancient Greek philosopher Aristotle, the art of rhetoric in persuasive speaking is based upon the usage of the three key components, logos, ethos and pathos. Logos representing the usage of logic and reasoning within the speech or text, ethos representing the writer or speaker’s credibility and pathos representing how the speaker or author establishes an emotional connection with the audience. In former president Bill Clinton’s 2012 democratic national convention he relies heavily upon Aristotle’s persuasive speaking techniques to help convince the participants of the convention and those watching at home to reelect the nominee of the Democratic Party, current
The authors capture the attention of the reader through an amalgamate of rhetorical patterns based on logos, ethos and pathos. Through reading these articles it is found that the writers predominantly use logos and pathos to put emphasis on their arguments. Specifically, logos is utilized to appeal to reason by repeatedly using data to uphold the arguments claims, while pathos appeals to the audience’s aptitude for compassion.
After reading Shakespeare's Julius Caesar, it points out that using pathos is more effective than ethos and logos. The purpose of pathos is to evoke an emotional response from an audience in which makes them use action at times. In the play, characters like Antony and Cassius appeal to pathos to prompt the Roman citizens to take action which led to significant event that alter the plot of the play. This essay's purpose is to present multiple explanations on why pathos is the dominant mode of rhetoric in the play Julius Caesar.
Ethos, a rhetorical appeal coined by Aristotle, is concerned with the good will of the speaker. This appeal assesses the speaker’s
Pathos is for emotion. Logos is logic and reasoning. Both Brutus and Antony use these three techniques in their speeches given at the funeral of Caesar. Brutus uses ethos in the beginning section of his speech. “Hear me for my cause, and be silent that you may hear.
Most of my English 102 writing projects are rhetorical arguments, intended to persuade the reader in one direction or another. Reflecting on the many skills I honed in English 102, my predetermined use of rhetorical strategies (ethos, logos, pathos), developing a concise thesis statement, and clearly defining
Recently, emojis have entered the texting world and has changed the way communication is interpreted. Imagine getting a text and not being able to interpret whether the other person is upset or is joking around with you. As if someone texted you “What the heck?” and you have no idea whether they are angry or laughing about the situation. Which is where emojis are excellent use for communicating when you need to show the emotion you are having when you send a text. In the article, “Should that frown be upside down? Emojis make the meaning clear” by Tracey Lien explains the importance of emojis and how they can make a difference in the way individuals comprehend the message.
Rhetoric is an art form created before the reign of Gorgias, by Aristotle. As time progressed throughout the ages, Aristotle taught the art of rhetoric to his student Socrates, who eventually taught it to Plato. The art gradually adapted into the rhetoric we use today, providing the reason as to why Plato chooses to recreate the account of Socrates and Gorgias’ discussion. Plato shows us how Socrates’ knowledge of proper usage of rhetoric is vaster than that of Gorgias’. He helps us visualize the various ways he uses rhetoric, to provide the reason for his ability to use rhetoric better than the other Orators. This is illuminated by Socrates’ use of pathos, in his argument of pain and pleasure, the use of ethos in speaking about the comparison of medicine and gymnastics, and his use of logos in his debate on the body and soul. Plato places special consideration into choosing the topics he highlights in the story because of Socrates innate ability to refute these topics the way does.