preview

Ariva Events Management Case Study

Decent Essays

Table 4.8 Competitive Profile Matrix (CPM) Ariva Events Management Salt and Light Ventures Business Coach, Inc ExpoLink Events Weight Rating Score Rating Score Rating Score Rating Score Brand Reputation 0.40 4 1.60 2 0.80 3 1.20 1 0.40 Variety of topics 0.30 4 1.20 2 0.60 3 0.90 1 0.30 Customization of Program 0.10 4 0.40 1 0.10 3 0.30 2 0.20 Customer Loyalty 0.10 4 0.40 1 0.10 3 0.30 2 0.20 Advertisements 0.10 3 0.30 2 0.20 4 0.40 1 0.10 TOTAL 1.00 4.10 1.80 3.10 1.20 NOTE: Ratings (Scale = 1 to 4: 1, Poor / 4, Excellent) Explanation: Overall, Ariva Events Management has the highest Weighted Score of 4.10 while Expolink ranks the least when it comes to the chosen categories of Competitive Profile Matrix with a weighted score of 1.20. The nearest competitor of Ariva Events is Business Coach, with a weighted score of 3.10 followed by Salt and Light Ventures with 1.80. With the given categories, Ariva has been thriving among the rest of its competitors. The only way it could retain its position is to continually improve the services it offers and the reputation it has since it carries the biggest weight, the rest will just follow given the two attributes. 4.9 Industry Outlook and Attractiveness An estimated record coming from 2013 was having a GDP composition …show more content…

As of today, Ariva has focused on making seminars and trainings for personal improvement of its customers. Today, it has expanded its market towards Cebu in partnering with Waterfront Cebu City Hotel & Casino where the seminars and trainings are held there. There are also partners who are there as staffs whenever there are events held in Cebu. There are also partners coming from other countries wherein if there are conventions outside of the country, they are the usual

Get Access