Table 4.8 Competitive Profile Matrix (CPM) Ariva Events Management Salt and Light Ventures Business Coach, Inc ExpoLink Events Weight Rating Score Rating Score Rating Score Rating Score Brand Reputation 0.40 4 1.60 2 0.80 3 1.20 1 0.40 Variety of topics 0.30 4 1.20 2 0.60 3 0.90 1 0.30 Customization of Program 0.10 4 0.40 1 0.10 3 0.30 2 0.20 Customer Loyalty 0.10 4 0.40 1 0.10 3 0.30 2 0.20 Advertisements 0.10 3 0.30 2 0.20 4 0.40 1 0.10 TOTAL 1.00 4.10 1.80 3.10 1.20 NOTE: Ratings (Scale = 1 to 4: 1, Poor / 4, Excellent) Explanation: Overall, Ariva Events Management has the highest Weighted Score of 4.10 while Expolink ranks the least when it comes to the chosen categories of Competitive Profile Matrix with a weighted score of 1.20. The nearest competitor of Ariva Events is Business Coach, with a weighted score of 3.10 followed by Salt and Light Ventures with 1.80. With the given categories, Ariva has been thriving among the rest of its competitors. The only way it could retain its position is to continually improve the services it offers and the reputation it has since it carries the biggest weight, the rest will just follow given the two attributes. 4.9 Industry Outlook and Attractiveness An estimated record coming from 2013 was having a GDP composition …show more content…
As of today, Ariva has focused on making seminars and trainings for personal improvement of its customers. Today, it has expanded its market towards Cebu in partnering with Waterfront Cebu City Hotel & Casino where the seminars and trainings are held there. There are also partners who are there as staffs whenever there are events held in Cebu. There are also partners coming from other countries wherein if there are conventions outside of the country, they are the usual
Even the ranking is consistent and high the institute needs performance standards devised along the lines of end goals. A balanced scorecard has four perspectives and this report gives the complete exploration of financial, internal, customer and
When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining to AAA and the offer from Business Center Inc.
This management tool can help Peyton Approved understand past strategies as well as determine areas that may need improving. The balanced scorecard looks at four different performance factors to running a successful business but for nonfinancial performance measure the following will be looked at. These factors include customer perspective and learning and growth perspective. Each factor contains key performance indicators, which need to be analyzes to make sure Peyton Approved is reaching its goals operationally. Customer perspective includes customer satisfaction ratings, percentage of market share, increase in customers, and repeat customers. Learning and growth perspective includes hours of employee training, employee satisfaction, percentage of employees having online access information about customers, and employee turnover
The UGC plan event that I attended was the Academic success workshop series - Time Management. This event took place in the Humanities building in a classroom setting with about 25 students. The workshop focused on managing time effectively and successfully. I chose this event because as mentioned in my first journal entry describing challenges that I might face along my academic journey, procrastination is one of the big ones. Ever since I was in middle school, I always had a problem with procrastinating. Most of the time I submitted work the last minute and a few times here and there, it had a moderate to significant impact on my grade. This event was mainly important to me because in college there is no reminders for when assignments are
Companies often use a (CPM) – Competitive Profile Matrix to better understand their external environment as well as their competition within the industry they operate. The matrix identifies a company’s key competitors and draws a comparison using the industry’s critical success factors. The analysis also reveals a company’s strengths and weaknesses against its competition, making them aware of problematic areas needing improvement and also areas that are doing well and need to be protected (See Appendix F).
Diagram above is the strategic group map for our chosen company of jewelry industry, The Poh Kong against other main competitors in Malaysia with the same industry like Habib, Blue Nile, and also Tiffany & Co. Based on the diagram, we found that in terms of products visible in market in Malaysia to compare the visibility they selling in the market. The Tiffany & Co is the first industry company in our country with high visibility in the market. Then, the Poh Kong is the second visibility company in the market, they are lower visible than Tiffany & Co in Malaysia. In addition, the Habib shows that their company is same visibility on upper middle with Poh Kong and low visibility compare with Tiffany & co. Next, the Blue Nile shows lowest visibility
What are the risks? The risks associated with this event are weather, injury, and the expenses exceed the revenues.
"The Balanced Scorecard and Strategy Maps." Euler Partners RSS. N.p., n.d. Web. 30 Oct. 2014.
Arisaig Partners is an independent investment management company founded in 1996. Our focus is on dominant consumer sector businesses in emerging markets. We run an Asia Consumer Fund, an Africa Consumer Fund and a Latin America Consumer Fund. In addition to our head office in Singapore, we have research offices in Hong Kong, Mumbai, Cape Town, Rio de Janeiro and the UK.
Assenagon Asset Management S.A. wants to growth on yearly basis and in a sustainable way. Furthermore, the company want to work proactive, it means to see new growth potentials on the financial markets and compare risks, which can be balanced and which
The company’s main services are airline tickets. In the meanwhile, the company also has provides other services to support their operations. The services include a car rental services which called Air Asia car rental. Next, Air Asia cargo offer cargo services. Air Asia Go provides accommodation services to their customers. Then, Air Asia Red Tix as an entertainment organizer and they also sell duty free products through online in BIG Duty Free.com. By making diversification in their products and services, they can maintain the competitive advantages between their
Matching Collective and Competitive Strategies Author(s): Rudi K. F. Bresser Source: Strategic Management Journal, Vol. 9, No. 4 (Jul. - Aug., 1988), pp. 375-385 Published by: John Wiley & Sons Stable URL: http://www.jstor.org/stable/2486272 Accessed: 03/05/2010 19:55
* competitive landscape: extensive competitive profiling in areas such as positioning, brand, target segments, value proposition, market offer, pricing, customer care, sales & distribution, coverage, network & support systems enable assessment of competitors’ strengths and weaknesses
As noted earlier, there are many organizations who have mastered the skill set of becoming an analytics competitor. Some companies have implemented the approach taken by Marriot International. Marriot International has not only mastered the revenue management, it has become one of the top analytics competitors because of its ability to efficiently use its Total Hotel Optimization program. The program allows for Marriot International to expand their quantitative expertise far beyond establishing room prices to allow for the program to be used in areas such as catering and conference facilities. Marriot International has also made these tools readily accessible via the internet; allowing for
BCG matrix is also referred to as growth share matrix, Boston matrix, portfolio diagram or product portfolio. BCG matrix is a graph created by Bruce D. Henderson to help corporations analyze the business units and the product lines being created for Boston Consultation Group. The matrix helps in the group allocation of resources and is also used as an analytical tool in the product management, brand marketing, strategic management and the portfolio analysis. Market performance analysis by the firms using the principles has called for the matrix usefulness into the question. For the use of the matrix, one plots the scatter graph so as to rank the business units and products on the market share basis and the growth rates. The matrix uses several tools in the analysis process, and these are cash cows, dogs, question marks and stars.