Army Recruiting

The ad continues the ?crooked media? narrative that he ran on during his campaign and speaks directly to his supporters, the American public and his opponents by setting the record straight and highlighting what the media does not cover about him which are all the accomplishments he has made since he became President. The use of inspirational patriotic music, a strong narrator voice, and clips of Americans, the President, and Military attempts to make the viewer feel good about the Presidents accomplishments, the state of the nation and the future by playing on feelings of anger or guilt, depending on if you are a supporter or opponent. The ad also attempts to persuade the viewer that Donald Trump is a good President and that ?Career politicians? and ?the media? are the problem as they are ?trying to stop

As the audience can see and hear in the video, they come to a realization that someone is running. It is not noticeable who it is considering that the person is way far back but as the runner gets closer it is a middle aged boy who is a little overweight. He is pushing himself to be better, showing that “greatness is not some rare DNA strand”. His struggle is motivating and the fact that he is out there putting in work is enough for idealistic point of view that only “a certain few” are allowed to be recognized for their hustle. This commercial proves to this generation that as long as someone is trying to do better that they are defined as greatness.

Forbes describes the commercial as not a small challenge, but one met with a controversial, compelling, creative and strategically brilliant film. And a film that took real guts to approve. (Forbes).The PSA overstates how worse someone’s life can be, yet counted as a hero at death

The ad opens with “America the Beautiful” being sung in English while every few seconds after that the song changes to a different language. It depicts children, teenagers, and adults of all cultures enjoying the adventures and combined principles

The film begins with a piecing together of different pieces of commercials from the different branches of the military, the army, national guard, marine corps, navy. The Film followed three women on their journey in transitioning back into civilian life and the issues that come with that. However, before that can even be addressed we learn that one of the women

Additionally, the beginning of the commercial presents the viewers with a statistic of 3000 animals are tortured in America every day (ASPCA). This shows how often this type of abuse occurs in America, and how critical it is to attempt to stop the mistreatment of the animals. However, with the fiscal support of the viewers, the organization can put a stop to this inhumane treatment of animals and thus create exceptional lives for them overall. Finally, the viewers who donate are supplied with a picture of an animal, and a t-shirt, who they have aided in saving, thus making their donation seem tangible and less superfluous. These objects are meant to be rewards for the people who donate, and therefore can be utilized to spread the message of the ASPCA around to other

First, the advertisement was called "Stand by you". It was about Budweiser shutting down there factory to make cans of water instead of Budweiser. They did this for the people in Texas, Florida, Puerto Rico, and California because they were all effected from natural disasters. This advertisement is pathos (to appeal to emotion) because it could reflect on someone

The first line said in the commercial is “you make me wear my bike helmet.” This draws the listener attention and makes one ask many questions. This was purposely used because getting someone to listen in the first place is the hardest part. According to Newton’s laws of motion, “an object in rest tends to stay at rest and an object in motion tends to stay in motion.” The same will apply in this case. A person listening tends to stay listening.

As the commercial begins it is nearly impossible to guess what the commercial is about. It 's not till the end of the commercial that it is reveled to the audience that the commercial is advertising the

The theme of hard work is very prevalent in the ad and demonstrates how it is a good and positive thing. The ad plays positively toward rural and blue collar workers because most do not wear a suit and tie to work each day. They know the importance of hard labor because they experience it each day in their profession everyday. This relates to pathos because it plays to the pride and sense of importance to such workers. The ad is of a man wearing Levi's jeans with the quote "This country was not built by men in suits", appealing to the fact that many of the hardest working people do not wear suits. This appeal to the American Dream is huge because that is what our country was built off of. Other people would come to America to try to enhance

Commercials are seen a lot especially for a big event that is televised. Companies will spend millions of dollars to have their ad played for everyone to see so they can make some profit off people buying them. The companies usually try and make them funny so people will remember and talk about it but during The super bowl of 2015 Budweiser took a different step in their commercial and made it a sad story. The use of this caused sadness when the people watched it appealing to their emotions making them remember this iconic commercial. The visual had no words just a video that explained it all.

This is particularly effective not only in motivating an individual to become a winning athlete, but also encourages people to spend quality time with his or her loved ones because the commercial is full of images of unity, happiness, and cohesion. Additionally, the content of the ad can be carefully analyzed to determine its specific objective and targeted market. The

It places emphasis on the fact that television and particularly football, plays a major role in our society. The advertisement brings awareness that we take interest in lazy, mindless activities and that TV and media has power over us as a whole. Media is incorporated into our everyday lives, whether people like it or not. The advertiser would chose to display this product like this in order to intrigue their customer base. This puts an overall judgement on American culture because it presents society as lazy. For example, the advertisement shows Peyton Manning as spending his retirement in his house, when he could be exploring the world. Some would say you can spend your retirement doing what makes you happy, but only the American culture would chose television over other

In this ad the viewer is shown fast cuts of clips from Trump rallies, played under loud, upbeat, fast paced music.The video includes snippets of Donald talking about making the country great again, and of other ‘regular’ people talking about how they agree with his plans, and how much they support him. Overall the ad gives the viewer a sense of urgency, and makes them feel like this is something you want to be a part of too.

The iconic messages in the advertisement are also at work to achieve the cross-promotional result. The non-coded Budweiser logo works in conjunction with the tag line "We All Make a Difference" as discussed above, to promote the brand of beer. What is more interesting however, is the use of the band's image as a coded message. Each of the five band members are looking directly at the reader, with serious expressions on their faces, presenting a sense of importance in the