Army Social Media Analysis

Many individuals have resorted to social media to connect with friends or strangers alike. Social media has also encouraged people to display private conduct to the public. Many colleges and businesses have resorted to viewing an applicant’s social media for work force readiness. I believe this is a good strategy, because it can eliminate competition in the work place.

Specific Purpose Statement: I want to convince my audience that military recruitment on school grounds is done in an unfair way.

Other problems that recruiter's face, when trying to attract military personnel, is advanced education, youth trends of popularity and society views. The principal activities that "compete" with military service for recent high school graduates are further schooling and civilian employment. The trade-offs among these alternatives shift substantially over time because of both fluctuations in the civilian economy and secular trends in the aspirations of youth (Sackett, 2003, p.43). With the current events in the world today and in the United States the trade-offs of not joining the military seem to have the edge causing recruiters to work harder and the government to spend more money on meeting their goals.

Since the conscription ended in 1973, the number of members has grown considerably over the years. Men and women alike enlist for many different reasons; from educational purposes, for the adventure, and/or other benefits the military has to offer. Many enlist just because they want to defend and serve the country they live in and no other reason. However, all that do enlist want to be there doing what they are doing, not because someone told them they have to. The armed forces haven’t had any problems recruiting, and are recruiting more than their goal. According to the Department of Defense, they are recruiting anywhere from 100 to 105% of their goal each year.

The Seattle PTA acquired the US Army’s School Recruiting Program (SRP) handbook. According to (Hagopian, 2012) In obtaining the handbook they learned the SRP offers wide-ranging advice to its personnel seeking to enlist high school students. It declares, Recruiters – like infantrymen – must shoot, move and communicate. Another recruiter handbook states it more clearly: The objective of the SRP is to assist recruiters with programs and services so they can effectively penetrate the school market. Advice includes various ways for recruiters to insinuate themselves into the school community to gain access to

As a former member of the recruiting organization, I have intimate knowledge of how the organization works, its overall mission and the impact of how not accomplishing that mission affects not only the state of Georgia, but the entire United States Army and the Department of Defense. The key points I will address in this research paper are the following: 1) to detail the major changes that should be enacted in order to move the organization into a different mindset; 2) to attempt to share the strategic plan of the Defense Department, in regards to its

Some argue that high schools should not allow recruiters because they only tell students the appealing effects of joining. The article, “Should Military Recruiters Be Allowed in High Schools?” tells of a teenager that received a brochure boasting the benefits gained from the military from the selective service. The article says, “A young man […] received an upbeat brochure in the mail touting the military’s [benefits]. There was no mention of combat or what it’s like to walk the corridors and the grounds of the Walter Reed

Less than one percent of all Americans are enlisted in the military. An even smaller percentage of high school students are enlisted. Students are thought to be incompetent, and not mature enough to decide on enlisting in the military. However, students should be allowed to join the military. The military offers many benefits students can use to help their future. The protection of our country is not overlooked for recruits; they are awarded many personal benefits as well. Tuition assistance, job training, and many benefits that help prepare recruits for occupations while enlisted. Not only are students getting great benefits, but they are also in a small group of professional workers.

Recruiting for the military is best described as consistently thinking ahead while constantly being immersed in the civilian world based on the concept of the 21st Century Soldier Competencies. Like other recruiter locations across the United States, my office is a single storefront surrounded by dilapidated structures and an assortment of fast food restaurants. Within a block of this establishment, it is not uncommon to see a representative sample of the entire state of Washington to include my sole college, Gonzaga University. People from all backgrounds, socioeconomic status, and all walks of life coexisting with one another are located in this area, which contributes to recruiting challenges. Within only a few miles, the terrain changes drastically from an urban center of exchange into a luscious hilly landscape that is valued by many as one of the most picturesque views in the great state of Washington. Throughout the entireness of this paper, I will explain all aspects and dimensions of my recruiting strategy for increasing numbers in Spokane, Washington. By presenting the demographics of my area, followed by my School Entry Vehicle (SEV) in the local schools, I will explain the scope of my operation.

You’re sitting in class doing your work when all of a sudden a man in camouflage walks in. He starts a presentation and tries to persuade you and your classmates to join the military. Some of your classmates actually start to consider it because they don’t want to attend college. Two questions cross your mind; should they really consider going to the military over college? Or, more importantly; should the military recruit high school students? As a high school student, I don’t think students should consider going to the military over college. The military also shouldn’t be able to recruit high school students. Military recruiters usually say anything to persuade students to want to join the military. So, they make everything seem like its peaches and cream and mention everything except combat.

For persons that are familiar with the veterans’ system, your knowledge will be extremely valuable to veterans and such knowledge can be easily shared using the different social media networking sites as this allows for connection to millions of veterans in different locations.

As the Nebraska Army National Guard strives to meet the recruiting, retention, and end strength mission every year. This past year our emphasis on recruiting has been in a number of areas that will benefit the RRNCO’s individual mission. One of the many ways to help achieve our mission is to have a market strategy. Through research on demographic areas, knowing our competition, having a focus and a plan, market strategy, and implementing and evaluating that plan, a target market will be easily be identified and mission goals will be obtained.

One other thing I would like to talk about is the military use of information technology to advertise their ability and reach volunteers to join. If you were to Google any job in the military, it is easily accessible. All the commercials, pamphlets, radio messages, email messages are all because of information technology. The military recruiter use the social media to reach out to those that are wanted to serve. Even the units in the military use social media to keep the Soldiers and their families informed about things that are occurring on a specific military

LinkedIn, Twitter and Facebook all have positive correlation relationships between the amount of page activity and the amount of user feedback (Zarella 2013). Therefore, it can reasonably be inferred that a social media page for the Calgary Cavalry FC should be quite active in order to produce an interactive online experience for fans. Facebook and Twitter have been consistently reported as having the highest degree of familiarity among any social media sites (Dickey and Lewis 2010), and thus these two websites should be predominantly considered for the purposes of Calgary Cavalry FC. However, Twitter has the added benefit of providing a more direct channel for users to communicate than Facebook does. The ability to re-tweet, reply and directly mention followers seems to have a greater impact than simply sharing on Facebook. Although Facebook is considered to be a less popular site used by teens, the awareness was 100%, with twitter following at 92% (416 were

Social Media has grown to be one of the world’s most popular use of communication.