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Arrow Electronics: Gaining New Business

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RECOMMENDATION The entrance of Express Parts in the electronics components distribution market threatens to abruptly change the flow of the channel operations that Arrow electronics is used to. Arrow is faced with a tough, time-constrained decision of making a choice – Should it incorporate Express in it’s distribution channel or not? After a careful examination of the market dynamics that Arrow electronics operates under, it is my recommendation that Arrow Electronics take the following course of action 1. If possible, devise the Express Parts Internet distribution service for the market segment of X86 only and maintain the traditional Arrow style of distribution system for the rest of the markets. If that is not possible, decline …show more content…

3. Express exists only in response to demand. They cannot create demand as they lack any kind of personal contacts with the end-customer. It is very likely that the service that Excel offers ends up as a bargaining portal for transactional customers for BAS products. From Exhibit 4 (case), it is clear that the trend shows VA sales as taking a great majority of sales in the coming years. VA sales are immune to the Express effect. This makes Express less important to Arrow’s future. 4. It is clear that the factor that feeds and perpetuates the channel existence is the symbiosis in between Arrow, it’s suppliers and customers. Arrow adds value to the suppliers by carrying inventory, paying the bills and ensuring sufficient volume. The suppliers all have a vested interest in ensuring stable prices through the channel, keeping track of who uses the products and wanting their distributors to perform value-added services. Similarly the customers would still want Arrow to provide parts in small volume with less lead and assemble full kits so that the production lines can run without interruption. The addition of Express in the channel makes Arrow less attractive and major suppliers may very well disfranchise Arrow. Similarly, signing on with Express would make Arrow’s sales force lose their “quality of service and personal contact” trump-card with their customers. 5. At the time of the case discussion, the Internet was still

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