Art And Advertising : A Distinctive Type Of Imagery

Like mentioned in the reading, “The depiction of nature in advertising disconnects and estranges us from what is valued, and we attempt to reconnect through products, creating a circular consumption.” Moreover, the media is the

Does one ever question what opposition to cultural trends can lead someone? What if they were to question they type of success that could erupt from dislocating and distorting one’s work into a brand unique to no one but yourself? Pablo Picasso and Zaha Hadid were two of the most successful artists within the modernist movement. Both Picasso and Hadid laid the foundation for their success with a strong educational background. Each artist understood their sheer talent and works would not contribute to their succession alone. Picasso and Hadid sought the importance of defining one’s brand on a global scale. Building a connection between a consumer and their product, both Picasso and Hadid knew that their talent and business practices would allow them to convey themselves naturally in a world immersed with commercialization. Their profound ability to know which patrons (sponsors) to conduct business with, and proper distribution without flooding the market, allowed Picasso and Hadid’s work to stay in demand.

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

My career goals for after i graduate high school and college would be to pursue a career in Commercial Ad art. If i were to become a Commercial Ad artist i would be able to intergrate my artist taste and my fondness of Architectual composition. I would also favor becoming a Manager in Achitecture and Construction. I would be able to incorporate my own art into either field.

We do not deliberately associate ‘poetry’ and ‘advertising’ as related concepts nor do we acknowledge these mediums to be of equal significance. Universally, poetry is identified to be one of the greatest accomplishments of the creative arts, attributable to the complex diction and manipulation of figurative language presented in the nature of these literary works. Conversely, advertising is measured as far from being an independent art - it is frequently represented as abundant in deceptive connotations to persuade a specific audience through the use of wheedling subject matter to promote a product or company’s commercial image. Despite that, it is advertising which surrounds us today through modern day technology, while the presence of poetry

I began to feel as though I have become a trendy New Yorker visiting an art gallery. As a marketing major my favorite part of my major is learning about different types of advertising campaigns, which was the inspiration behind Hoerle-Guggenheim gallery. This gallery’s work of art is called the Market Makers and was created by an artist named Jan Larsen. Larsen’s art gallery is a reflection on the market’s commerce and shows how each era had a different way of advertising through mass marketing. Lance had created these pieces of art to show how different the media and businesses have changed over time from the 50s to the 60s

I enjoy reading your posts. It is not the first time you are giving me a food for thoughts and an opportunity for discussion. Although I agree with your position in general, one point I am hesitant to settle with. I believed that visual culture itself have never tried to claim its equality to art or made an attempt to devalue art. Magazine advertisement would remain an advertisement, regardless of the way we analyze them. As you’ve mentioned, advertisement does not play by the same rules as an artwork. This conclusion is valid at the present time though. The humble poster from the Art Deco era that meant to advertise travels in the past, gets re-evaluated as an artwork today. I don’t know if you have read Three Men in the Boat by Jerome K. Jerome, Chapter 6, Musings on Antiquity. He expressed amusingly ironic prediction of re-evaluation of the material culture that could be easily applied to the visual one. Here is the link just in case if you would like to be entertained:

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

History, employment of artists and dependence all have a part in making advertisements the official art of capitalism, according to Raymond Williams. Going through William’s essay Advertising the Magic System, one can understand the connection that these two forces have between one another.

In today’s art world there seems to be a large gap that separates fine art from commercial art. Often there is a disconnected coldness associated with those who work in communications art and produce art for clients. As if all emotion and feeling is stripped from commercial artwork merely because it was created with the intention of pleasing a client. Stefan Sagmeister bridges the gap in the art industry by redefining commercial design as a personal, emotional, and deep art. While Sagmeister’s work encompasses a vast spectrum of mediums such as, album covers, logos, installations, and posters it is his philosophy on design that

The ‘Dove Evolution’ advertisement is a perfect example of postmodernism advertising and complements the above discussion of hyper reality. The advertisement presents the full process in creating a billboard worthy advertisement. Firstly, the segment provides a behind-the-scenes look at how the model is, essentially ‘created’, and shows the audience how the ‘original’ image becomes the final product, unlike modernist advertisements which just presents an already final and ‘beautiful’ product. Emphasis on the use of photo-shop illustrates how technology has become a tool in modern day advertising and highlights Baudrillard’s (1994) view that the people of today live in an ‘unreal’ and fake world. Filming and disseminating this process “allows us to live without the illusions that modernity dangled before us” (Hart pg 9) The background classical music that has been slightly distorted illustrates Hart’s (2004) belief that “Postmodernism takes what it likes from high culture (classical music) and puts it to work in popular culture (advertising)” (Pg 8, Hart, 2004), further illustrating the idea that postmodernism involves removing “things out of their contexts, fragmenting them…and, well, playing with them” (pg 8, Hart, 2004). The final cut shows the billboard up, without showing the process of how that image came to be, reiterating Mills (1956) argument that the public would be unable to tell that it is a hyper-real image. This advertisement exemplifies Harvey’s (1990)

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

Art and Design are important because they both make the world more sensible and a better place, they also bring a sense of enjoyment and make it easier to understand everything around us even more. Here we will discuss the role played by Art and Design in modern advertising.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.