Article Analysis : ' Amazon Begins Delivering Farmers Market Goods For Southland Customers ' Essay

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Article Analysis # 1 Name Hannah Wright Class Principle of Microeconomics 72601 Date September 2, 2015 “Amazon Begins Delivering Farmers Market Goods to Southland Customers” by Shan Li and Russ Parsons (LA Times, September 1, 2015) Summary: Amazon has begun partnering with Fresh Nation to bring fresh food straight to you doorstep. Fresh Nation has started delivering to areas in southern California, and will next try out New York; from there, based on the success, they will decided where to expand to next. Fresh Nation was created by Tony Lee, who took a break from his work in e-commerce to begin a farmers market in a semi small Connecticut town. When he had the idea to create Fresh Nation, he had already achieved a strong network of farmers across the country, allowing him supply wherever his company was to go. Amazon was the perfect corporation to partner with because they have already installed a grocery delivery service. In order to make the delivery process quick and keep the food staying fresh, Fresh Nation estimates based on past orders how much of each food they will need for the new set of customers, before they even place an order. With this information, Fresh Nation sends out its shoppers to the Farmers Market, there they buy the food in high demand and have them sent in a refrigerated truck to the Amazon distribution center. Now that the perishables are in the hands of Amazon, they are delivered to the

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