Article On Growth Hacker 's Mindset Essay

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Growth Hacker 's Mindset
By Geok Chwee Ong | Submitted On June 14, 2015

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Expert Author Geok Chwee Ong
As the saying goes, necessity is the mother of invention. With literally no marketing budget, startups are forced to seek the optimal and probably most basic way of seeking customers: Focus on who they are and where they are. You can 't spend millions of dollars to build your brand name and mindshare before influencing the consumers to purchase your product. So, what do you do? You tweak your product until it meets their needs and you hit the viral button to make growth sky rocket exponentially. It is a matter of survival for startups. You have no luxury of time nor money as it is a matter of life and death for your business. The whole company is focused on the same goal: Get the product right for the customers to justify the existence of the startup.

We now have a term for this: Growth Hacking. This term was coined by Sean Ellis in 2010 where he blog about a growth hacker as "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth". This term was introduced by Andrew Chen to
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