Article Review : ' It 's Just Everywhere ! ' Children And Parents Discuss The Marketing Of Sports Wagering

1106 Words5 Pages
Jacob Agee
Sport Marketing
Prof Ayers
Article Review
“It 's just everywhere!” Children and parents discuss the marketing of sports wagering in Australia The article I chose is from the Australia and New Zealand Journal of Public Health and was published in October of 2016. The article discussed data released in 2015 that indicated the gambling industry was the fourth highest industry for advertising spend in Australia, with a very significant increase between 2012 and 2015. Ten teams from Australia 's two major sport associations, the Australian Football League (AFL) and National Rugby League (NRL), have been heavily involved in the ownership and promotion of gambling products and services. Researchers have documented sports wagering companies that have used non-traditional media platforms such as Facebook and Twitter to align themselves with match play in the AFL and NRL, as well as the use of current and ex-athletes to endorse products.
There is a considerable amount of concern from the Australian government about the normalization of gambling and the costs associated with it around children. History has demonstrated that sport is a powerful tool for influencing children 's brand awareness and product preferences when they become an able bodied consumer. Gambling agencies are not necessarily advertising directly to children per say, but they do get a bit of a resonance when using celebrity endorsements, humor, and cartoons.
The article delves deeper into whether or not

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