Article Review: United We Stand: The Impact Of Buying Groups

986 WordsMay 15, 20174 Pages
Article Review: United We Stand: The Impact of Buying Groups on Retailers Productivity Bibliography Geyskens, I., Gielens, K., & Wuyts, S. (2015). United We Stand: The Impact of Buying Groups on Retailer Productivity. Journal of Marketing, 79, 16-33. 2. Summarize the highlights of the article. Use your own words. 1. Objective/hypothesis The main objective in this study, is to find if belonging to a retailer group membership increases a retailer’s performance on average. The second part of the study wants to measure if belonging to a retailer group membership, with its mix of retailers, can it provide a distinguishing performance among retailers that are part of that group. Hypothesis One: “Buying Groups scale increases retail…show more content…
This was also indicated in the first study that the composition of the group members’ performance was dependent on each member’s benefits in the retailer group. These benefits can vary depending on the group member’s position within the group. The concerns of the dynamics and positioning of certain retailers in the group is further researched in the second study. In the findings, for the second study, the researchers observed the dynamics of the members of the buying group and the position the retailer held within the group and if that contributed to an increase or a decrease of the performance of these retailers. The second study uses the Heckit procedure which used the 63 retailers that were active members in the buying groups data by using treatment and control samples. They used the data estimates from the first study that was obtained by using the probit model. The researchers could determine further in the simple slope analysis and what if analysis that depending on the size of the retailer being a small, average, and large retailer base off the size of a retailer, can determine the retailers mix that will increase or decrease the productivity in a group. Furthermore, other findings in the second study revealed the composition of the group is dependent on if a retailer wanted to grow to become a member of a larger-scale retail member. In
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