Articles on Marketing

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

It has been a controversial debate whether fast food is blamed for the increased rate of obesity in America. As how it is called, fast food has become a convenient and effortless option for people on the go to fill their stomachs. It seems that the prices are too cheap causing fast food to be the easiest way out of this tough economy. “It's easy, it's filling, and it's convenient and inexpensive” ("Americans”). However, the consumers play the most important role in bringing a solution to obesity, though the fast food industry are resolved to provide them with nutritious and healthy foods. In most of public debates, the extensive accessibility of the fast-food eateries is often supposed to be the dominant factor of the Americans’ rocketing obesity

Internet-based industry is a growing industry with most companies having an annual growth between 6.5% and 8%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer

In addition, utilizing lead-generation services like Thumbtack and Amazon to obtain high-quality, engaged prospects, will enable us to obtain more customers. Furthermore, utilizing marketing sheets directed at realtors and those who are likely to need our services will also be employed. Lastly, building up a solid presence on the internet through the use of a company web site, as well as online search engines like Google and Bing will also be implemented. Concerning this particular strategy, BrightLocal (2015) noted that “95% of consumers use the Internet to find local merchants…and 65% of consumers are more likely to use a business that has positive reviews” (as cited in Mejia, Gopal, & Trusov, p. 635). This validates the notion that securing a robust online presence is indeed within our company’s best

The purpose of this study was to look at prevous studies and see the association of SES and eating patterns in low or middle income countries (MIC). The study consisted of 33 articles, of those 33, 17 were conducted in low or midle income countries, four included elderly, seven included women, and one included men. The majority of the studies were done between the year 2001 and 2010. Of the 33 studies, nine used more than one SES indicator. The systematic review reveled that this was the first systematic review to look at this area of intrest closly. They reveled that socioeconomic factors and geograpgical location have a large impact on ones dietary patterns, intake and quanuty of food consumed. Individuals living in a low income country with a high SES consumed a healther diet. With that being said, individuals living in MIC with a high SES were liked to unhealthy diet patterns. One very positive attribute is that this study produced a level one in terms of research evidence (Melnyk & Fineout-Overholt, 2011). Despite the many limitations in this study such as there being no data on low income countries in terms of nutrients, it still provided good data from previous studes which allowed one to see exactly how much research has been done on this

In the universe of internet there are thousands of sites with different formats, objectives, specialties and services, and today on the web we can find the same products that can be found walking the city streets: newspapers, electronic stores, banks, grocery stores, transportation services, hospitals, pharmacies, gift shops and hundreds of department stores.

Simply put, if you have a business today, you need a website. Period. In the U.S. alone, the number of internet users (approximately 77 percent of the population) and e-commerce sales ($165.4 billion in 2010, according to the US Department of Commerce) continue to rise and are expected to increase with each passing year.” (Schaefer, 2011) Every business that wants to compete in today’s economy should have a professional looking and well-designed website. It enables users to find out information about the business, and the goods and services they offer.

“It doesn’t matter how hard you hit, It matters how hard you can get hit and keep moving forward” is something that thoroughly describes me. I am a fighter, whatever comes my way I am willing to complete no matter what happens. Also, I am wise; I try my hardest in school and in life. Finally, I am brave. I will do anything and everything that comes my way. To an extent! Expressing me is something I love to do and this story will tell all about me and my personality.

Study 1 involved 154 both college and adults with diversity in their social class and age. The authors used this sample of people from previous research that had suggested further research on the same individuals. The persons through email were interviewed on their daily decisions on food consumption. The base of analysis and range of illustrations used by Wansink and Jeffery on the interviews was from previously reviewed information by other authors. They classified decisions on food related as, "when, where, what, who and how much." Authors tried to minimize biased information on data collection method by the concise and direct method of question presentation. Using appropriate methods of data collection, participants were presented with fifteen questions asking them to estimate their full decisions on food consumption in one day based on the five classified decisions. Information on age, height, weight and gender was also taken from participants. The authors also collected information from three volunteers six months later on the measurements on food-related decisions their made one-day using the size of a digital

The marketing communication message I chose for this assignment is a magazine advertisement for brown rice with sweet potato flavored Triscuit crackers. This colorful magazine advertisement contains an image of the product box in the bottom right hand corner with brown rice, a sweet potato cut open and a small visual of a wheat stalk placed thoughtfully within the space. The box is open and depicts these healthy foods spilling out of it. There is also an image of an attractive rustic plate and on it the crackers made into various bite size appetizers. One has cheese and a small piece of an herb, while one has a soft cheese with a slice of grape tomato, and another has a piece of cheese and prosciutto. The background looks like a chalkboard and written in white chalk is the advertisement's headline:

It is a technologically advanced world, and today the internet is one of the most prominent mediums through which the companies across the globe for marketing their product and services to the potential customers. Today, for each and every company it is very important to have a strong presence over the internet. The websites are the best and the most effective medium that is utilized by the companies to be ahead of their competitor’s.

Alcoa’s current marketing strategy is working to shed underperforming parts of the company and decrease employees. So far, Alcoa has divested from assets in Europe and South America, and cut 8000 employees. Alcoa believes this will help to focus on new products such as R & D for improved aluminum for aerospace and automotive industries.

This is the forth book in the E-Series How to Beat Your Competition Selling Real Estate to Foreign Buyers. The E-Series will eventually summarize All-You-Have-to-Know to successfully market and sell real estate to international buyers.

One of the leading concerns for our obesity rate is the diet that we consume. As there is an increasing amount of fast food restaurants available there seems to also be increasing rates of individuals that are obese. This may be due to the fact that for a majority of food items that are available in these restaurants the fat content is quite high. For a majority of individuals their choice of food items may not always be catering to their taste buds, but it may be for convenience. Those employed during odd hours may be tempted to snack on quick foods that may not be nutritious. Many individuals do not have

Today 's reality is in the pace of the web. People are deadened without the right to gain entrance of web, a great time pass, fortune of data, wellspring of stimulation, online networking, promoting systems, feature streaming. These web terms are recently entered into the circle of advertising, with the nearing pattern, it has come about intense rivalry in business. It additionally cautioned businesspeople to achieve target showcase in the distinctive and fast way.The business changes incorporate, the method for doing advertising in those days. Case in point, the advertisers used to advance their item by using an enormous measure of cash on TV and daily paper promotions. It is paramount that we see there is a long way from the doing advertising in those days than now. Thus, we have to be changed with promoting procedure before we endeavor obligation in showcasing. It has helped us to know our current circumstance in the business world. (Roberts, 2013) The advertising system includes conveying association 's item to the right one. The four P 's of advertising blend i.e. Item, Price, Place and Promotion, which are the establishment. In the event that we are in the field of advertising interchanges, then we must orchestrate our endeavors towards the last P of the showcasing blend – Promotion. We have to create solid deals and publicizing messages that will interface with clients immediately and viably highlight