The use of an artist's music in advertising is a key part in advertising that could make a person looking at the advertisement really want what is being advertised. Artists and advertisement companies benefit from this so why shouldn't consumers get to listen to their favorite artist in a advertisement that advances the advertisers and artists pay checks. Listening to your favorite artist talk about a product while their music is playing in the back ground could make an Eskimo want to buy ice. The benefits of both the advertisers, the artists and possibly consumers outweighs the slight possibility that people will grow to not like the song anymore from it being over played.
Artists playing their music in commercials is such a good idea because a consumer will hear that song and immediately start to think of that product differently. It's as if the consumer thinks that if that artists likes the product or service so much it must be good. The artists now have the ability to bring in more money because more people will hear their song more often on television as well as the radio and other forms of advertisement. Artists are given an opportunity
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Artists need to realize that in order to stay successful or become such in the music industry they need to have advertisers selling their music along with the product. In source three it is well explained why artists need their music advertised in this quote: "A corporation paying for these costs can make the difference between artists growing their careers, or completely giving up on the music business altogether," (The New Necessity in the Music Business). Musicians are in a very risky business in which they need to conform and adapt to the changed on it to make a living as well as a successful
According to the passage, “Sources 3: The New Necessity in the Music Business” it states “the idea of “selling out” by accepting corporate sponsorships or licensing out songs was seen as a sure-fire way to lose credibility and respect in the eyes of fans.” This quote displays how choosing the right path towards earning a decent percentage of sales might not even be the smartest path to take. Successful artists are able to get themselves known by having supporting fans listening to their creative tunes and without those fans, people lose interest in the music, lowering the artist’s payment from sales. Despite the fact that, commercials may start up an artist’s career, artists making it big on their own, is an even better story to
Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.
To start, “Should Musicians Change Their Tune” I allege that they should allow performer in advertisement because it helps them promote their music. Due to, Jacob Carter author of “The Changing Landscape of the Music Business” quotes “Others
The music industry is an oligopoly. Since the late 1800’s people like Thomas Edison have been buying up patents in communication technology, forming monopolies, leading to a non-competitive entertainment industry. With only a handful of corporations controlling all aspects of acquisition, distribution and marketing of music, harsh business principles create an exploitative industry that takes the best of what artists have to offer and leaves many of them unable to support themselves. Beginning in the 1950’s with payola and white cover music and ultimately evolving into iTunes and Spotify, the music industry has grown into a billion dollar industry with far-reaching influence and control. Contracts rarely serve the artists’ best interest and many are left out to dry when their usefulness has expired.
The targeted audience here is everyone, but mainly parents who are concerned for the well being of their families. As for the radio, the commercial would be broadcasted as many times as possible since it's likelier for people to be listening to music than watching TV all
I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and
The current music industry is a hard business for all musicians, whether they are a new artist or even a popular radio artist. Modern times have radically changed the way that musicians now make money. Past musicians used to be able to make a living simply by selling their music and playing a few major concerts to survive and even lives some luxurious lives and not really have to focus on anything except the art that they were creating. The music industry has transformed from being an art to becoming a challenging business job for anyone involved. Today, most musicians have to also be able to handle managerial business to get anywhere and make money or find someone to help them. Current musicians need to do more than just sell music
The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the
By selling out their music to large corporations, artists are given multiple ways to get their music heard and help offset certain costs that come with touring. Nowadays, artists are having trouble making money due to streaming, and touring and selling merchandise is not exactly helping (Carter). Corporations paying for particular costs can truly help growing artists and bands. They can earn up to $150,000 through using their songs in advertising (Coates). Earning this kind of money genuinely helps considering that periodically, musicians could lose money rather than produce it. Bands and solo artists, both need the money to continue to thrive in the music business, and applying their music in advertisements can help.
There are several ways in which art is commercialized; especially within the music industry. Classic bands such as the Rolling Stones and Bob Dylan were criticized for allowing companies to use their material to sell products and services. However, this is a common avenue for a musician or an artist to profit from their works. Many companies are willing to pay a hefty premium to have their products associated with music that has broad emotional appeal to many potential consumers. However, many people feel that when an artist licenses their material it is a loss of integrity and that something is lost by the commercialization of their songs.
Many people have dreams of being a part of the music industry and becoming successful musicians, but do not seem to do the research necessary to make the dream come true. The music industry is a branch of the entertainment industry and is where music, whether it is recordings or performances, is distributed and sold to the public. One of the problems is that people do not realize the risks that come with being a part of the music industry and being a musician. There are many factors that come into play when deciding to pursue a career in the music industry. Factors would include having noteworthy knowledge of music, originality, publicity, and business entitlement.
A lot of people like music. Music is an escape for many people. This is a good thing for music artists. The music that you buy helps feed someone’s children. If we stopped paying for music the artists would fall and we would have no more music to listen to. Things would turn into chaos with no way to relax after a hard day. Therefore we should have to pay for music.
The music industry is one of the biggest industries in the world due to how music is a universal language that does not create barriers, it breaks down walls. People dream all of their life to make it as a big star to write songs and make their mark on the recording industry. For most of the recording artists out there today, music was something that saved them from any troubles. And from then on, it is something that they wanted to create and write as if it is a journal. Music is something that people want to share with each
Many artists and record companies do not think that it is a good thing to have their music available for free because they feel that they will lose a lot of money. The thing that they need to realize is that technology is only going to get better and they need to use it
The internet is the one media that brings up the most controversy in bands spreading their music. Whether they promote it or not their music is downloaded for free on the internet. Most bands do not like that their music is downloaded for free, but they can’t do much to stop it. In a way downloading music for free could bring the musicians even more money. If a person likes one of the songs they downloaded off of the internet they may be inclined to buy the entire album or at least the single. After the person buys the latest album they may even buy earlier albums from the same artist if they like the music enough. The internet has