Arun Ice Cream Case Report

We are on a continuous Mission to provide growth opportunity to all stakeholders including Stockists, distributors, retailers, suppliers, etc. and remain ahead of competitors through product-innovation, adopting modern technologies and achieve optimum cost of production.

employees to keep up with the sales leading to job opportunities or else that company will lose its customers.

The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.

This strategy is vital and attracts customers that have been loyal and meet the company vision of customer first. This strategy boosts sales in their industry.

The convenience that this division offer customers should give the organization a profitable and popularity boost, allow them to expand globally, and make the company a leader in innovation in its industry.

Their main focus is to create effective strategic framework that capitalizes on the strong market consumer direction, cash optimization from their assets, and maximizing their financial strength. By doing so, the company not only becomes effective, but also efficient and furthermore, it strengthens their business position in the global market.

To grow the business by retaining existing customers and create repeat business by building trust, confidence, and loyalty to the CBRE brand.

Our biggest internal resource that helps support a competitive strategy is our technological approach to ice cream. The development of microencapsulating provided us an advantage. This led to our creativity and quality product design, which entices

The invention of ice cream can be traced back to the fourth century (BC) but was never really “discovered” until the 1600’s. Much about the history of ice cream has been left to the imagination but historians can give credit to the chef of Charles 1 of England. After much preparation, the King's French chef had concocted an apparently new dish. It was cold and resembled fresh- fallen snow but was much creamier and sweeter than any other after- dinner dessert. The guests were delighted, as was Charles, who summoned the cook and asked him not to reveal the recipe for his frozen cream. The King wanted the delicacy to be served only at the Royal table and offered the cook 500 pounds a year to keep it that way. Sometime later, however, poor Charles fell into disrespect with his people and was beheaded in 1649. But by that time, the secret of the frozen cream remained a secret no more. The cook, named DeMirco, had not kept his promise. It is likely that ice cream was not invented, but rather “came to be” over years of similar efforts. Indeed, the Roman Emperor Nero Claudius Caesar is said to have sent slaves to the mountains to bring snow and ice to cool and freeze the fruit drinks he was so fond of. Centuries later, the Italian Marco Polo returned from his

has pulled their weight and maintained their position on top. Established in 1937; Ice-Fili has survived the change in government, financial hard times, and the ever growing competition from international companies. However, given these events their market share, which was once dominated by Ice-Fili, has been significantly reduced. In fact the Harvard Business School’s 2005 revision of the Ice-Fili case study states that in just a few years the market share decreased by a half billion dollars. This downfall has posed the CEO of Ice-Fili, Anatoliy Shamanov, with many questions. Included amongst

Around the Middle Ages many European countries were already making desserts that were made from cream. But because there weren’t any freezers or refrigerators at the time, ice cream had to be served immediately or it would melt. When the technology for refrigeration and freezing were not advanced yet, cooks would be able to tell step by step how to make mixtures for cream but not how to keep them cold. So with more understanding on the cooling process, they were able to make what they called “cream ice”. The Arabs were the first known people to know how to make ice. Italians and French learned of their techniques and were fascinated by using both ice and salt to freeze mixtures and keep them cold. Later on ice houses were being made as kind of their version of a refrigerator. This way people were able to have ice year

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)

The third point is understanding why your company exists in the parameters of meeting the needs from customers, or from Montgomery’s perspective—having purpose. When it comes to surviving in the business environment, it is important to structure the most essential strengths of your company has and exploit that differentiation to capture a greater market capitalization.

To inspire moments of optimism through our brands and actions. To create value and make a difference everywhere we engage.

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.