As An Audience That Enjoys Media Entertainment, We Find

To get a time slot for a commercial during this event is highly coveted and expensive and these time slots are short so the advertisement needs to be creative and get to the point quickly. This commercial was presented to a global audience and emphasizes the value of safety and convenience which appeals to most everyone. The commercial make the argument that everything that you value, your child, your car, etc... will be safer if you know where it is at all times. It shows that the father (Kevin Hart) always knows where his daughter is because he knows where his car is thanks to his car finder app. The persuasion is for you to buy the Hyundai genesis and not only will you have a great car, but you will also know where it is at all times.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Rhetoric ads are being used everywhere to draw attention to audiences. Gatorade is one brand that I caught using this. It is no wonder that it is a popular sporting drink. In the Sweat It to Get It” commercial, a man enters into a store to purchase a couple Gatorades and then heads to the checkout line. The cashier refuses to let the customer purchase the items because he did not meet the full requirements. If the customer was not sweating, he was not worthy for this product. Suddenly, a football athlete then appears in the ad. Cam Newton, a football quarterback, walks into the store covered in sweat. Newton stands besides the sophisticated customer who is well groomed. The athlete bangs the Gatorade bottle out of the man’s hand. This part of the scene was trying to clarify the argument between the stores clerk. This pointed out to the audiences why selling the Gatorade to that customer would have been a mistake. Gatorade expands their ad to the next level with a humor to get the audiences attention to buy their merchandise.

The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a

Many businesses and organization use the method of advertisement to sell their products. Ads enhance products and encourage the audience to buy its products. There are many strategies in which influence how successful an ad can sell its product. In this essay, I will be conducting a rhetoric analysis on a chip advertisement created by Popchips. This essay should identify the audience the ad is trying to reach; the message the ad delivers; and the three modes of persuasion (ethos, logos, and pathos) that are used in this ad. For reference, this ad can be found at the end of this essay.

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

The commercial shows a father driving with many distractions but was capable of maintaining his focus. After dropping off his daughter and her friends, his phone continued to go off. Once there was an urgent phone call, he made the decision to pull over. After the phone call, he continued to drive responsibly, until he spoke with a child who represented and encouraged

Advertisements are made to persuade you to buy a certain product that a company wants you to purchase. In a Buick commercial called “Big Game” that aired during the super bowl contains a lot of different techniques to persuade you to buy their car. It is about a pee wee football game that has Cam Newton playing quarterback. This advertisement targets the American population well because it uses the most popular sport in America, and incorporates one of football’s biggest stars. It also uses little kids and a super model to appeal to a different demographic of viewers. Ethos and pathos are used to appeal to viewers in different techniques, while the lack of logos gives the viewer little factual information about the Buick cars themselves.

The target audience has an age range of mid-twenties to early forties, Middle income, and educated. They are familiar with computer technology, complicated relationships, T.V series, current styles and trends, and with the concept that minivans are “uncool.” They, including their children, have busy lives that require a lot of driving from place to place.

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

Even when people walk away from the ad they will still be thinking about it later. The fact that it is gory, relatable, and has the ability to transfer emotions to people, all come together to make this ad a one to remember, for a while. This ad may not be telling someone to buy a product, but it is doing something way more important than that. This advertisement is making the public aware of what can happen if you decide to be on the phone while driving, or on the phone with someone who is

At the beginning of the commercial, father demonstrate stress and confusion towards the baby’s behavior. The father was not responding appropriately to the child signals. Therefore, the baby was mirroring the lack of emotional given from the dad. The father was focused on communicating

For example, in the third scene, the son seems to have lost control while riding his bicycle and is heading toward a parked truck. Before he crashes into the truck, he calls for his father. His father comes running from behind the truck and saves him just before he crashes. In the fifth scene, the boy is playing catch. The boy is so focused on catching the football that he doesn’t realize that the grill is behind him. His father quickly drops the prepared food in his hand and saves the son from running into the grill. This pattern of constantly being in danger and being saved from danger, continues throughout the ad, however we start to realize how unrealistic each scene becomes. First, although some parents are able to save their child from trouble, they aren’t consistently present each time their child is in danger. It’s almost impossible to be present or available in these so called “child-disaster” moments. Lastly, in each scene (except for the last scene), the background people don’t offer any aid to the son nor do they react to him almost hurting himself. This is unrealistic because if someone is in the way of danger or has fallen and injured their self, people would react. They may not necessarily run to help, but they might react through hand gestures or facial expressions. Because this ad makes

With the majority of America glued to their screens, the Super Bowl is a spectacle of sport, half-time performances, and creative commercials that keep getting better every year. The Coca-Cola Company being a world-xrenowned corporation seeks to advertise their product in the Super Bowl to hopefully gain millions of more consumers. Known for their exciting and quirky commercials, Coke plays on the emotions and identity of their viewers to convince everyone that their product will open happiness in their ad “America The Beautiful.” Thus, this raises the question, how does The Coca-Cola Company persuade their audience to buy their product by reinforcing ethos, pathos, and logos through cultural norms and stereotypes?