As an audience that enjoys media entertainment, we find ourselves glued to the television every year to see what commercials will appear during the Super Bowl. Last year 's Super Bowl featured various commercials that target particular audiences requiring a great deal of planning and meticulous execution. Thus, audiences that enjoy these commercials become part of more than just the game; they are given an opportunity to become part of a bigger picture by analyzing what message the composer is attempting to persuade to the public. As I reflect on these commercials, I want to understand what is being communicated to me to persuade me to act to buy a product. To understand the rhetoric analysis of Super Bowl commercials, I will look at what …show more content…
By utilizing the “The Blue Link Car Finder” (knmilke, par. 1), the father tracked his vehicle and interjected himself into the picture; interfering with his daughter 's date and intimidating the young man. From a parent 's perspective, I perceived the message to be about keeping your children out of harm’s way. If Hyundai’s commercial is successful, it will entice parents to buy the car so that they will know where their children are and if they are safe.
For this commercial, the target audience is parents. The Hyundai commercial uses comedy to show parents how a car finder is a great tool for parents to know the whereabouts of their young teens. It will give them a sense of security when their children are out and about with friends or on dates. It could also help find the car if it is stolen.
While the message and target audience seem clear, there are a few additional things that you can make assumptions about. At the beginning of the commercial: the boy’s eyes get big as he is looking at the daughter, indicating that he feels like he hit the jackpot; when the father comes from behind the door, the boy turns his head and says YEP, indicating that he has no respect for the father or where he lives; also, you hear a wolf howl indicating that the young man is a predator looking for an easy score. An additional assumption that can be made about the wolf howling leads you to believe that maybe the
The target audience has an age range of mid-twenties to early forties, Middle income, and educated. They are familiar with computer technology, complicated relationships, T.V series, current styles and trends, and with the concept that minivans are “uncool.” They, including their children, have busy lives that require a lot of driving from place to place.
Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.
Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.
Such as when the little kid caught the touchdown and the ref put his arms up to signal that it was a touchdown. In the background the Buick was parked there, making the connection that if you buy a Buick it’s like scoring a touchdown in real life. You can also assume that the team with Cam Newton won the game. Which gives the impression that if you buy a Buick then you are a winner. These are both logical appeals because everyone wants to be a winner, and if buying a Buick makes you one then why wouldn’t you buy one. However, there are no actual statistics giving any information about the car. The only thing the commercial shows you about the car is the outside of it. Logos is the least used appeal in this advertisement, but the argument is still effective through using mainly ethos and
Even when people walk away from the ad they will still be thinking about it later. The fact that it is gory, relatable, and has the ability to transfer emotions to people, all come together to make this ad a one to remember, for a while. This ad may not be telling someone to buy a product, but it is doing something way more important than that. This advertisement is making the public aware of what can happen if you decide to be on the phone while driving, or on the phone with someone who is
The commercial shows a father driving with many distractions but was capable of maintaining his focus. After dropping off his daughter and her friends, his phone continued to go off. Once there was an urgent phone call, he made the decision to pull over. After the phone call, he continued to drive responsibly, until he spoke with a child who represented and encouraged
Rhetoric ads are being used everywhere to draw attention to audiences. Gatorade is one brand that I caught using this. It is no wonder that it is a popular sporting drink. In the Sweat It to Get It” commercial, a man enters into a store to purchase a couple Gatorades and then heads to the checkout line. The cashier refuses to let the customer purchase the items because he did not meet the full requirements. If the customer was not sweating, he was not worthy for this product. Suddenly, a football athlete then appears in the ad. Cam Newton, a football quarterback, walks into the store covered in sweat. Newton stands besides the sophisticated customer who is well groomed. The athlete bangs the Gatorade bottle out of the man’s hand. This part of the scene was trying to clarify the argument between the stores clerk. This pointed out to the audiences why selling the Gatorade to that customer would have been a mistake. Gatorade expands their ad to the next level with a humor to get the audiences attention to buy their merchandise.
television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.
Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over
The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a
When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical
Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.
At the beginning of the commercial, father demonstrate stress and confusion towards the baby’s behavior. The father was not responding appropriately to the child signals. Therefore, the baby was mirroring the lack of emotional given from the dad. The father was focused on communicating
The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated
With the majority of America glued to their screens, the Super Bowl is a spectacle of sport, half-time performances, and creative commercials that keep getting better every year. The Coca-Cola Company being a world-xrenowned corporation seeks to advertise their product in the Super Bowl to hopefully gain millions of more consumers. Known for their exciting and quirky commercials, Coke plays on the emotions and identity of their viewers to convince everyone that their product will open happiness in their ad “America The Beautiful.” Thus, this raises the question, how does The Coca-Cola Company persuade their audience to buy their product by reinforcing ethos, pathos, and logos through cultural norms and stereotypes?