As part of marketing in business, strategy is a leading light because it is a plan of action

Established in 1998 by David Neeleman, JetBlue offers a unique flying experience at a reasonably low rate. “Bring Humanity Back to Air Travel”, with a mission that holds truth, the Company is an advanced passenger airline that delivers outstanding customer service at competitive rates on point-to-point routes. Jet Blue offers its customers an efficient product with a aircraft that is fuel efficient. Leather seats, free entertainment during the flight located at every seat, assigned seating and reliable performance are all a part of what makes JetBlue a leader in its industry. Despite the recent downfall of the economy, JetBlue has managed to grow financially and spread geographically. As of December of 2009, the company began serving

JetBlue is an American low-cost airline and the 5th largest airline in the United States. The airline carries over 30 million customers a year to 86 cities in the U.S, Caribbean and Latin America with an average of 850 flights daily. JetBlue Airlines was founded in 1999 by David Neeleman, the company was formerly known as New Air which Neeleman started in 1998. The company was incorporated in Delaware in August 1998, with the headquarters in Long Island City and its main base at John F. Kennedy International Airport. David Neeleman started the company with a specific vision in mind “To bring humanity back to air travel and to make flying more enjoyable”. He did however step down from his position as CEO due to a disruption of operations at JFK airport during an ice storm. He turned over the position to Dave Barger who served as CEO from 2007 to 2015 until the current CEO Robin Hayes took over in February 2015. As an entrepreneurial leader, Neeleman is persistent, independent and action oriented. This made it difficult for him to step down, as his board of directors urged him to do so. However, he demonstrated humility and handled this major conflict by utilizing the compromising style, Neeleman did, however, stay on as the chairman of the company.

JetBlue is an American airline company whose headquarter is located in the New York City. They are a low-cost airline who is rapidly growing in the Unites States. According to Wikipedia, “David Neeleman founded the company in February 1999, under the name "NewAir.” Many of their approach come from Southwest Airlines include low prices airfares. However, they differ in the amenities offered to the customers.

The airline currently known as JetBlue airlines was created in 1999 by Utah entrepreneur David Needleman with the goal of bringing humanity back to the airline industry. Needleman started an innovative airline called Morris Air, and was the first airline to successfully utilize a ticketless reservation system, and the basic structure was to provide consumers with excellent service but low fares. This airline reported making over 20 million in profits in 2003, but decided to sell this new airline to Southwest airlines, and signed a five year no competition agreement (JetBlue airlines, 2008). The design of the new JetBlue airline would use aircraft with one cabin class, and incorporate an in flight entertainment system with over 24 satellite television channels and web services, as well as movies in the headrest of every seat. The choice was also made not to serve meals, but offer gourmet chips and refreshments. The cabin also offers larger leather seats with increased legroom, larger overhead bins, and JetBlue was one of the first airlines to convert to a cashless system for drinks and food. The company began flying in 2000, with only two leased Airbus A320’s, and its first route was from New York’s John F. Kennedy airport to Ft. Lauderdale, Florida. The airline was given 75 takeoff slots in JFK airport, and has been working there way up to one of the most successful airlines. The airlines goals were to beat their competitors by 65%, and increase the positive

JetBlue Airways was incorporated in Delaware in August 1998 with its headquarters based out of Forest Hills, New York. JetBlue’s main hub is based out of JFK airport, in New York City. JetBlue is a low-cost domestic airline in the United States that has an interesting combination of implementing its differentiation and low-cost strategies. It grew to become the 11th largest player in the airline industry in a span of six years. The airline was founded by its current CEO, David Neeleman, in February of 1999 under the name of NewAir. JetBlue intended to offer low fare flights designed to increase demand. Despite its low fares, the company stood out from other airlines due to the unique products offered by it. The products that were offered were; new aircrafts, leather seats, reliable operating performance, 36 channels of Live TV and movie selections from Fox In-flight at every seat .JetBlue was launched with a huge amount of capital, expert personnel in key positions and brand new planes leading to rapid growth as its customers increased in a bid to escape steep fares and frequent delays experienced by major airlines. It took Neeleman thirty months of planning to get New Air in the skies. Talented executives were brought in from other airlines and some executives brought in from Southwest since The Company’s operation was similar to Southwest since they shared similar ideas and concepts.

In between other revolutionary marketing programs, in 1981, American introduced the AADVANTAGE travel awards program to reward frequent flyers. On May 19, 1982, the company had a reorganization plan and a new holding company called AMR Corporation, which became the parent company of American Airlines. This reorganization brought to the company new frontiers. A year after AMR Services was formed as a subsidiary to provide aviation services to the other airlines, and AMR Consulting group which would provide consulting services in airline related business. Since 1990 American airlines has conquered most of its objectives, some of them are: the expansion of its routes all over the planet, the creation of a world wide web site for the convenience of its passengers and formed a customer-driven global alliance named “one world” with other airlines designing a raised standard of global air travel.

While the Wright brothers may have ignited an airplane craze in America, it took big business to revolutionize it into a profit making machine. Since their foundation in 1926, American Airlines have led the way in customer care and innovation, propelling them to be arguably considered the pinnacle of passenger air travel. In this section we will explore the main strengths of American Airlines which, when added together, make them a better option than all of their competitors. Like most aspects of life, we are nothing without the history behind us, and American Airlines is the most historic airline of them all. In fact, during World War II, American Airlines’ DC-3 became the first airline able to operate a route that could earn a profit solely by transporting passengers.

Jetblue is a low cost airline based in the United States with its main base in New York’s John F. Kennedy airport and another one at Orlando, Florida. (Fung, Crain’s New York) They had raised over $130 million dollars in start up capital, an unheard of amount to start up an airline. As of October 2013, they have 84 destinations in 24 states and 12 countries. (Jetblue.com) It was founded in August of 1998 as NewAir, but did not start operations until Feburary 11th, 2000. (Brizek, aabri.com) Jetblue was aimed for a younger generation of travelers with their

JetBlue is known as the airline that promises, and also delivers. JetBlue delivers Air flight of the future, with new jets and the lowest fares available. JetBlue has proved to the world that one can have it all. JetBlue’s Airways started in 2000 with the mission as stated by the founder Neeleman: “to bring humanity back to air travel by offering passengers low fares, friendly service, and high-quality product” (Ford, 2004, p.139). JetBlue has five core values that they operate by on a daily basis, which includes, safety, caring, integrity, passion and fun. JetBlue continues to adapt to the changing environment, and its community by evaluating the risks and

Being the largest airline in the world comes with some significant advantages, one of the most important is a physical presence in the locations that passengers want to travel. As part of the anti-trust settlement, American Airlines agreed to sell approximately 15% of their takeoff and landing slots in Washington D.C. and New York . Even with this sale of slots, American Airlines is still able to offer flights to over 250 destinations daily. Just by their sheer size, American Airlines should be capturing a significant share of the market.

American Airlines had been the largest airline in the United States for a long time. In 1990 and 1991 due to a recession and the Gulf War, demand for air travel dropped drastically, for this reason, fare wars started and all the airlines incurred massive losses.

JetBlue was established in 1999, and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million, the most ever raised for a start-up airline, from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV, a first in the industry. In 2004 the company ordered an additional 30 new A320 aircrafts from Airbus. The airlines first flight was from New York to Fort Lauderdale in 2000. During the year, the airline added nine more destinations in California, Florida, New York, Utah, and

American Airlines was the United States’ largest carrier in 1992 with a fleet of 622 jet aircraft, flying 2,450 flights daily to 182 locations, as well as new innovative technology and programs. American Airlines was the first to introduce a computerized airline reservation system called Sabre, “Super Saver” fares and frequent flier programs. Regardless of the innovations, American Airlines and the airline industry was still not operating as profitably or providing customer satisfaction the way it should have in 1992. In 1991, As a result of a recession and the Gulf War, demand for air travel fell, fare wars came about, and the airlines

With 1988 operating income of $801 million on a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany.

Product is a key element I marketing mix. Today as products and services become more, many companies are moving to new level in creating value for customers. In the case of Turkish airlines, it offers following products to their customers-