As part of marketing in business, strategy is a leading light because it is a plan of action

700 WordsApr 23, 20193 Pages
As part of marketing in business, strategy is a leading light because it is a plan of action designed and followed by businesses to become successful. Three companies in the same industry can offer similar products in a completely different ways. Branding is everything and understanding what customers want determines a company’s brand position. Airline companies are great examples of numerous companies offering the same product. Major differences in brand and quality management come when comparing three airline companies that offer the same product such as Spirit Airlines, Jet Blue and American Airlines. Although their product is the same, the processes to marketing their product are completely different. Spirit Airlines is an…show more content…
As of October 2013, JetBlue serves 84 destinations in 24 states, and 12 countries in the Caribbean, South America and Latin America. JetBlue is one of the largest airlines in the Northeast United States. In 2007, USA Today reported that JetBlue planed to enter into a partnership with Irish flagship carrier Aer Lingus. The alliance will facilitate easy transfers to both airlines' customers, but will not allow either airline to sell seats on the other airline, unlike traditional code share alliances, meaning customers must make individual reservations with both carriers, the newspaper said. With a goal of improving flight experience, JetBlue became the first airline to offer all passengers personalized in-flight entertainment. In 2000, flat-screen monitors were installed in every seatback which allows customers live access to over 20 DIRECTV channels at no additional cost. American Airlines serves four continents, trailing Delta Air Lines and United Airlines, which both serve six. This company has been in the industry for 69 years. It is one of many airlines that have played an important part in the history of air transportation in the United States. Starting as a mail company called “Aviation Airways”, which carried bags of mail from Chicago to St Louis is how this company began to rise. In 1934 American airways became American Airlines, Inc. A few years later it

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