Asda Marketing Strategy

5414 WordsAug 14, 201022 Pages
Executive Summary - 3 - 1.0 Introduction - 3 - 2.0 External Analysis: PESTEL Framework - 6 - 3.0 Industry Analysis: Porter’s Five Forces - 9 - 4.0 Internal Analysis - 11 - 4.1 SWOT analysis - 11 - 4.2 Value chain analysis - 12 - 4.3 Resource & Competencies - 14 - 5.0 Vision, Mission, Objectives & Measures - 15 - 5.1 Vision - 15 - 5.2 Mission - 15 - 5.3 Objectives - 15 - 6.0 Strategic Options - 16 - 6.1 Generic strategy - 17 - 6.2 Competitive strategy - 17 - 7.0 Developing Strategies - 18 - 7.1 Corporate strategy - 18 - 7.2 Business strategy - 19 - 7.3 Functional strategy - 19 - 8.0 Implementation Plan - 20 - References - 21 - Executive Summary ASDA is one of the biggest retail supermarkets in the…show more content…
|change | | |£000s |% ** |£000s |% ** |% | |Total Till Roll |27,906,191 | |28,605,449 | |2.5 | |Total Grocers |20,060,291 |100.0% |21,227,518 |100.0% |5.8 | |Total Multiples |18,605,858 |92.7% |19,758,429 |93.1% |6.2 | |Tesco |6,185,522 |30.8% |6,453,370 |30.4% |4.3 | |ASDA |3,421,940 |17.1% |3,411,938 |17.5% |8.5 | |Sainsbury's |3,239,500 |16.1% |3,422,662 |16.1% |5.7 | |Morrisons |2,327,583 |11.6% |2,495,623 |11.8% |7.2 | |Somerfield |715,232 |3.6% |699,959 |3.3% |-2.1 | |Waitrose |795,406 |4.0% |805,006 |3.8% |1.2 | |Iceland |343,713 |1.7%
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