Asda Marketing Strategy

5414 Words Aug 14th, 2010 22 Pages
Executive Summary - 3 -

1.0 Introduction - 3 -

2.0 External Analysis: PESTEL Framework - 6 -

3.0 Industry Analysis: Porter’s Five Forces - 9 -

4.0 Internal Analysis - 11 -

4.1 SWOT analysis - 11 -

4.2 Value chain analysis - 12 -

4.3 Resource & Competencies - 14 -

5.0 Vision, Mission, Objectives & Measures - 15 -

5.1 Vision - 15 -

5.2 Mission - 15 -

5.3 Objectives - 15 -

6.0 Strategic Options - 16 -

6.1 Generic strategy - 17 -

6.2 Competitive strategy - 17 -

7.0 Developing Strategies - 18 -

7.1 Corporate strategy - 18 -

7.2 Business strategy - 19 -

7.3 Functional strategy - 19 -

8.0 Implementation Plan - 20 -

References - 21 -

Executive Summary

ASDA is one of the biggest retail supermarkets in the
…show more content…
|change |
| |£000s |% ** |£000s |% ** |% |
|Total Till Roll |27,906,191 | |28,605,449 | |2.5 |
|Total Grocers |20,060,291 |100.0% |21,227,518 |100.0% |5.8 |
|Total Multiples |18,605,858 |92.7% |19,758,429 |93.1% |6.2 |
|Tesco |6,185,522 |30.8% |6,453,370 |30.4% |4.3 |
|ASDA |3,421,940 |17.1% |3,411,938 |17.5% |8.5 |
|Sainsbury's |3,239,500 |16.1% |3,422,662 |16.1% |5.7 |
|Morrisons |2,327,583 |11.6% |2,495,623 |11.8% |7.2 |
|Somerfield |715,232 |3.6% |699,959 |3.3% |-2.1 |
|Waitrose |795,406 |4.0% |805,006 |3.8% |1.2 |
|Iceland |343,713 |1.7%

More about Asda Marketing Strategy

Open Document