Asian Paints Global Expansion Strategy

7628 Words Feb 11th, 2013 31 Pages
Global Expansion
Strategy

Executive Summary
Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2

technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint market in India and new expantion of market accross border.we analysis asian paint Traget marketing and marketin mix and describe about the Global trend and present situations as well as divest and invest return from diffrent
countrys.It
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There are painting lips, online shades cards, cost calculation (based on floor area and number of rooms0 dealer locator and a short of other innovative ser vices.
From the perceptual map we can understand that Asian paints, have wider range of products for all type of customers consisting of different income levels. It has a product range from Royal Emulsion, Priced 250-400 which is targeted for up market buyers.
Hpcolilen is a product which is targeted for high income and upper middle class \ people. For lowers income group it has UTSAV, TRACTOR EMLSION which priced vary from 40-100 Rupees. These products are mainly targeted to Rural customers. In
Industrial segment companies position is relatively weak here Werolac paints captured more than 50% market share. In this segment Asian paints have products like Apcomin synthetic enamel which is used for industrial coating, and Apco synthetic power which is used in automobile sector. In this segment also Asian paints faced stiff competition from Berger and ICI Paints. Bajaj automobiles in the main customer of Asian paints in automotive sector.

Asian paints limited with its three business units decorative, industrial & International business is one of the largest paint company in India. It has a sell over 300 million liters of paints in 2005-06. Significantly the group has crossed the Rs.3000 crores turnover mark a preset mile stone for the company.
Products and its
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