Asian Paints Global Expansion Strategy

Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 127.15 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.

The company manufactures paints in the category of Decorative, Automotive and Industrial segment. Apart from these the company also manufactures various Accessories like, Wall Primer, Wood Primer, Putty and Stainers etc. Driven by its strong consumer–focus and innovative spirit, the company has been the market leader in paints since 1967.

Specialized products, being marketed to a specific sector, also have a unique opportunity to market directly to a target audience. Being aware of the differences in marketing to mass audiences and the targeting of specific groups, is a valuable arrow in the quiver of a marketer. Comparing the differences in the older generations gives the marketer an insight into how to mass market, while targeting the groups as a whole. There is also an interesting opportunity for the marketer to target a very specific group for specialized products. While the job of the marketer remains the same, the methodology must be different to reach the intended audiences.

Paint Prescriptions is a full service finishing and painting company that is located in Soquel, California. Paint Prescriptions was founded in 1995. Few of the services they provide include general painting, walls, millwork, doors and cabinetry, exterior painting, staining, finishing, custom staining, shading and antiquing, dye stains industrial quality clears and catalyzed finishes including epoxies and water based clears, maintenance repaints, etc. Paint Prescriptions also performs touch ups, factory finish repair and matching, metal finishing and restoration, furniture refinishing, cabinet refinishing, and doors, windows and skylights - finished to factory specs. Paint Prescriptions aims to deliver the highest quality and durability. Paint

They have the right qualifications that enable them to provide excellent services. They know how to mix paints in the right quantities to get the right colors.

Product based marketing strategies are probably the most common methodology used to present the products and services to a company’s customers. In this scenario, a business categorizes their products into groups and uses these classifications to present the information to the user (Schneider, 2012). This is different from a customer based marketing strategy where a company groups their customers into classifications that share common characteristics and then targeting each group differently. Some companies perform this classification by providing separate websites for the individual groups, and other businesses provide separate areas on the same website.

The paint market in America is a 13 billion dollar industry in America over the three main sub categories. There are three sub categories of paint with the biggest being architectural paint with a market share of 43 percent. Right behind is OEM paint with a 35 percent market share. The smallest market is the special-purpose paint with a 22 percent market share. The specific market Jones Blair is distributing their products into is estimated to be an 80.0 million dollar market for architectural paint in 1999. From this, Jones Blair has a 15% market share with sales of 12 million dollars.

The US paint market is divided into three segments: architectural coatings (43%), original equipment manufacturing (OEM) coatings (35%)and special purpose coatings (22%).

We are very proud to stock Annie Sloan chalk paints at our Clevedon store. We work with her paint because its values are the same as ours. Family run uk business, paint made in the uk. . . it values Being creative, making your home your own, do it yourself, learn together. . . the qualities of the paint, sutble, contempory, can select a palette of colours from her range that work for us. We use the products to inspire in the shop, display boards, walls etc, on our furniture and to run a series of workshops. Basic techiques, gilding, fabric dyeing and decorative effects. Become a passion of our painting furniture. . . This highly respected brand works solely with independent businesses and each stockist is hand picked for their individual style. Visit our ANNIE SLOAN page to find out more and view the Annie Sloan paint workshops we offer here at

Fewer companies is now the trend in sharing of markets as a result of businesses closing and the taking over of smaller companies. However, many businesses have been able to survive as there is readily available technology and the ever-growing need for paint mixtures for

The Japanese cosmetics market was well-matured and being the largest direct selling market in the world. These provided opportunities to MKC’s direct selling approach – party plan approach.

products to our customers in profitable segments and win over new customers in new markets,

Every customer is different in many different ways and represents different levels of value. Besides, they all have different needs. Once the identification process is complete, differentiating them comes in hand and this will help a company to strategize and focus its efforts on gaining more advantage with the valuable customers. Thus, you can now tailor the company’s communication and service to each individual

Investing in emerging markets offer tempting advantages to investors. The volatile economies of countries considered to be in this category have a potential for extraordinary returns. A caveat to investors considering opportunities in emerging markets are the presence of unstable governments, the chance of nationalization, poor property rights protection, and large swings in prices. Emerging markets are far from a sure thing. But, despite high individual risk, emerging markets can reduce portfolio risk. The volatile economies of these countries have such low correlations compared to the domestic market that they actually provide the greatest degree of diversification.

There are some segmentation for their target market, such as young customer, young executive, executive and expatriate.