Aspca Mission Statement

One of the most influential advertisements that is frequently shown on television that use these three appeals is the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials that urge viewers to help the organizations by adopting an animal in need, by donating money, by volunteering their time, or a combination thereof. In order to convey their message, these television advertisements use ethos to establish credibility. One of the ways in which credibility can be established is through the use of a celebrity (Johnson, 2011). "Ethos is the appeal of a speaker's/actor's character or authority, such as the use of local celebrities or the business owner/employees in a company's advertising" (Johnson, 2011). Musician Sarah McLaughlin helps to promote the ASPCA's mission (ASPCA Commercial, 2008). Sarah McLaughlin is seen as a credible celebrity. Her image as a credible source is further enhanced through the introduction of a canine companion, a golden retriever. In addition to having McLaughlin as a spokesperson for the ASPCA, the organization itself is a credible source. Established

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

The Australian wine Yellow Tail engaged in cause-related marketing when they donated $100,000 to the Humane Society of the United States (HSUS); however, this effort misfired. The effort misfired because Yellow Tail did not do their homework before donating to a cause. If Yellow Tail had done their homework before donating to the HSUS, they would have found that Charity Navigator, a website that evaluates and rates various charities, has a “donor advisory” for the HSUS because of several issues found with the charity . When Yellow Tail donated to the HSUS, it made it seem like they were not honoring the hardworking farmers and ranchers that bring food and dairy to many peoples homes. It appears Yellow Tail wanted to donate to “celebrate animals” but it’s been a thought that The Humane Society of the United States seeks to abolish animal agriculture with its core mission of removing meat, dairy, and eggs from the American diet,

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

Advertisers know that in order to stand out they have to be visibly eye catching. The ASPCA knows this and use it to their full advantage. The ASPCA gets the majority of their money through donations and sponsors. ASPCA also knows that they are not the only charity out there trying to save animals. In order to be relevant they know they have to use Aristotle’s Theory of Persuasion to appeal not

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

The world and its people are not the only things that need assistance. We must not forget about the animals.Because animals cannot speak their concerns, we have to be their voice. There are animals roaming around homeless with no food or water and most of them have been abused. Animal lovers including myself, wont let this continue. Yes, there are many charities that have contributed to making animal abuse and neglect stop, but this issue hasn't been fully ceased yet. In result, I would like to support the non-profit corporation, ASPCA (the American Society for the Prevention of Cruelty to Animals). The ASPCA was the first humane society to be established in North America and is, today, one of the largest in the world to stop animal abuse and/or neglect. It was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. This organization is a no kill for space shelter. These are only some of the reasons why this organization is a noteworthy

The next point to the rhetorical situation is the audience. In the case of the Charleston Animal Society their main demographic is people who are pet owners or pet lovers. Using advertisements that make people feel empathy for the animals which makes the targeted people want to donate and help their cause. The typical age group of these people tends to be younger and with the use of technology as their main source of information the targeted people have to be a little tech-savvy. CAS has multiple fundraisers throughout the year that the people that want to help can, which raises money for the organization and helps the sheltered animals

Considering this advertisement was placed by an pet adoption agency, their purpose is to ask for people to consider adopting their pet from a shelter, rather than purchasing the pet from a breeder. Typically organizations similar to the ASPCA advertise for adoption by evoking urgency and guilt in the audience using a slideshow of animals, each with a dismal look in their eyes, as if they are saying, “Please,

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

I am so glad someone finally said something about the ASPCA commercials, although their cause is great. The amount of air time spent on spreading awareness of their cause among other things, is ridiculously excessive. To the point, as you stated, you would turn off the television. However, ASPCA does an excellent job using their PR tools to grab the audience’s attention, they use them too well. Sounds odd right? Every Christmas my parents have my sister and I donate $10 to any organization we would like. Last year, she decided to donate the money to ASPCA. Since then, every month we receive roughly 3 magazines from them, she now regrets donating to them because of how irritating it is to have unwanted magazines sent to your house. It’s

There are many causes that people are adamant about in today’s society. People are aiming to acquire support for their cause, to provide services that will support their cause, or to find solutions to a problem. A common cause is to neuter/spay animals to lower the unwanted pet’s population in a given location. An Ireland advert and a Delaware advert offer the same solution: to neuter or spay animals. Ireland’s Spay Aware ad indirectly solves the problem by educating pet owners, the benefits of spaying and neuter of pets and using emotions to hook the audience to go through with spaying their pets. The Delaware SPCA’s ad is more direct by offering a free service to spay and neuter stray cats using logic and other incentives to

In developed countries poverty is not a problem, almost every person has enough of everything to waste. Even they have money to own a pet and expend high quantities of money on them. According with World Bank* study 1.2 Billions of people live in poverty in developing countries. Many countries around the world are assisting individuals in need; The United States are one of them. This country has a diverse types of organizations which help developing countries fight for different problems in its rural areas. In developing countries, people hardly have food, tap water, or a good place to live. World Vision and ASPCA (American Society for the Prevention of Cruelty to animals) were founded in United States, to benefit

The animal right movement aims to change the way that society treats and views animals. This movement targets society and is a reformative social movement because it wants to reform a part of society. I personally support the animal rights movement and agree that more should be done to promote proper treatment of all animals. In my opinion the media plays a big role in this movement. I often seen commercials of animals that have been abused, bleeding, injured, or a close up of an animal looking very sad. Nobody wants to see animals that are hurt or accept that something needs to be done about how we treat animals as a society. While I personally don’t like seeing commercials with sad animals, it is effective propaganda. After watching each

This visual argument is a product of what LAV, a company that was created in 1977. This organization spotlights on the mistreatment of animals and they money made from exploiting their assets. I love animals and all types of nature, except spiders, and I agree with many of their mission statements. That being said I also hunt and kill for meat so this is not a one sided ordeal in my mind. The company has a bold statement and is very direct in what it believes; with over 50,000 members they push forth the belief. “Promoting and bringing about a cultural change in the way we relate to other animals, with a view to achieving a lifestyle and making political choices based on respect for and solidarity towards all living beings, irrespective of their species. Putting a stop to any form of exploitation and suffering by asserting animals' rights and promoting the