Its social media strategy is built around the company web site and additional social platforms, including Twitter, Facebook, Flickr, blogging, and recent additions of Foursquare and Pinterest.
St. Jude’s has multiple active media outlets. While researching I found they had Facebook, Twitter, Instagram, Linkedin and YouTube. The most surprising part was that all of those outlets are constantly used and updated. St. Jude’s is doing a great job with the social media!
I also like how the menu appears, and has everything in an order. The thing that I don’t like about the website is that the pictures aren’t as high quality as they could be. Half of them are really blurry, and others are just taking from strange angles. Another problem I have is that the picture that they choose to showcast the Z place building, has the “Z” of the sign covered up by a car. I think the pictures need to be updated with better quality. The pictures of the food do show cast the food, but they could greatly improve the photos of the building and
Additionally, we like their visually appealing website; however, we hope they attempt to make it a little more user-friendly so their visitors don't have to spend so much time scrolling and clicking. Otherwise, they give you plenty of information to make an educated decision about what they have to offer.
Customer features are very appealing. These include instant chat, video conferencing, free communications and applications, customized personal pages, games, and advertising for events or small businesses as well as major corporations. It is a platform for different people around the world where they can share their ideas and reconnect. It has a solid reputation.
Now ads are everywhere. With the ads like that it increases the sales, how much their product is seen, and how much the company itself is viewed. They’re on just about every website on the internet, and they are even calling your phones to say, “hey buy me.” This all deals with how technology has changed. How we advertise is just a nice way of saying how we package details. “There is a simple way to package information that, under the right circumstances, can make it irresistible” (Gladwell P. 200). It’s amazing when you look back in research, or in your mind and see the difference in advertising then, and advertising now.
Therefore, they came up with an ad campaign that centers on the food, culture, art, history, outdoors, and shopping, The videos from the series makes the audience feel as if they can relate to the experiences shown in the documentary.
The color scheme of the site is consistent across the site and is in line with the company’s logo. The site also doesn’t have any features that would distract or intrude while using the site such as ads or popups that ask for customer info. Another note is that links on the site that enable users to sign in or check their order popup in an overlay of the current page when clicked instead of taking users to a different page. An example of this is that when something is added to a shopping cart the site doesn’t force the user off the current page to go to the cart and the cart can also be viewed on any page without leaving the current page.
They have designed the website in an impressive manner. They have segmented the aspects in such a manner so that the visitors of the websites will not have any issue in finding tht the things that they are looking for in their websites. The website is also designed in such a manner so that even if the customers do not have any intention in buying the products, they will check the products for once when they will come to visit the website.
The instructional videos are more effective than overt commercials due to engaging viewers. The demonstration of how to use their products has several benefits. There is also more involvement because viewers with no experience with the product may watch the video. It also assists those that have already bought the product. The much added value engages viewers while encouraging participation. The hands on experience serve as a subliminal message and Home Depot has certainly taken advantage of this. These videos show the technical knowledge or expertise that Home Depot provides along with their
Just like it is told in the case, word of mouth is the most classical marketing tool for direct selling. But the company took a risk and get in the TV advertising business, which had great conclusions for them. So I believe that they should definitely keep going with TV ads since the