Assault Fitness: Assault Fitness is family owned and operated company located in Carlsbad, CA. They are on a mission to create the highest quality and most durable fitness equipment on the market. They are in direct competition with us as they sell the Assault Airbike and coming soon is the Assault AirRunner, knock off on the Woodway Curve.
Website: Their website is poor to say the least. Their website does not have great functionality and their tabs are little cluttered. The biggest thing is their website homepage is very dark, which makes it looks outdated and is not consistent with the rest of their website. There is also no feature on their website (video) or gallery or information of where they are located. Additionally, they have a terrible
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The videos that are on display are their best, which are clear advertising campaigns. They do have product videos, but they could do a better job of promoting them.
Facebook: Matrix has a strong following on Facebook, 7,048 likes. Matrix does not share any videos from fans like Woodway does and this makes the page appear to be more commercialized and not as engaging with their audience. They do post a solid mix of content, which include articles about their products, videos displaying the products, and photos of new locations with their products. Matrix does get a large share of interaction on their posts, which is largely due to their effective and consistent number of shares on their posts.
Twitter: Matrix does not have a direct link from their website to Twitter. They do not have a local twitter account, but they do have a Matrix Fitness UK account. This Twitter account does a phenomenal job of exposing who they are and who they work with. They highlight their athletes that use their products, partners and still make sure to include what they are currently doing (Elevate Arena Tradeshow). Additionally, they do a nice job of posting regularly and highlighting their blog and their YouTube
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They are much more active in engaging their fans and a large share of their posts are reposts from fans working out on their equipment. They are improving in ways to change their message up on various platforms. However, they were not perfect in this sometimes posting the exact same post on Facebook and Instagram.
YouTube: Their YouTube page has a very solid mix of content. They have videos talking about how to use various apps on their console display, how to do specific workouts with their products, other how to videos, the company at tradeshows and clear advertisement campaigns. Their promotional videos are well done and have a large amount of views because of it. They do a great job of promoting these key
about them later on; they use every a lot of emarketing as well as promotional distribution as
Willis Knighton has been offering their healthcare services in the Ark-La-Tex, since 1924. The first hospital opened in Louisiana, but decades later there are now multiple facilities throughout the Central United States. Their heritage still stands to this day of offering the best healthcare and services to it’s communities. Willis Knighton has their own website (www.wkhs.com), and they do have active social media accounts for Facebook, LinkedIn, and Youtube. However, their Twitter account is virtually non existent. Willis Knighton’s website is targeted mainly for the general population. You can get find a lot of information such as, where their hospitals are located, events and classes, finding a doctor, health information, as well as patient
St. Jude’s has multiple active media outlets. While researching I found they had Facebook, Twitter, Instagram, Linkedin and YouTube. The most surprising part was that all of those outlets are constantly used and updated. St. Jude’s is doing a great job with the social media!
As far as promotions go the television advertisement was effective in getting my attention. However this commercial was more
Strong branding- They have a strong presence in the European, American and Asian market as an established firm. They have been able to create a unique brand image in the minds of consumers by differentiating themselves from other companies through the ensuring of the best premium quality products.
At these prices, you would think that they would turn to seasoned professionals to create their ad campaign.
How does it benefit the customers they serve? To show the community what they do they use visual aids. They put their visual a on their website and on Facebook page.
Ultimate MMA is located in the rear of the building at 336 State St. on the Hamden/North Haven line. For more information, call (203) 230-9017 or visit
The company strives through corporate giving, event sponsorship, and philanthropic involvement. It has donated more than $1.6 million to organizations in the communities where they do business. It maintains a bulletin board in each facility that post all community involvement activities, and proposals. Their sponsorships include Tour De fat, MS 150 Best Damn Bike Tour; Ride the Rockies Tour, which all donated proceeds to non-profit groups.
After examining their website, there certainly is a level of quality to it. The pages are clear of clutter, and information is easily found. They say charity starts at home, in this case, innovation, meticulousness, and creativity starts in your business. If a company is going to claim to provide that level of service to their clients, it needs to be reflected, firstly in their appearance. The Lisa Ekus group has managed to do just that with their website. I am convinced of their creativity already, and I have not yet looked at their “about us” section.
Finally, Facebook Pages are public-facing, meaning they can get picked up in search engines and give Arthur Hall Insurance and its website even more exposure.
Just like it is told in the case, word of mouth is the most classical marketing tool for direct selling. But the company took a risk and get in the TV advertising business, which had great conclusions for them. So I believe that they should definitely keep going with TV ads since the
The company didn’t focus as much on its promotional strategy as it lacks: advertising, personal selling, sales promotion and public relations etc. The company does try to promote their product but still these efforts are not enough for competing in market.
The company provides instructional videos and documents on their website for free that customers can use to learn more about the company and their products.
The company’s core competency is the streaming of TV series and movies. Their corporate strategy is differentiation. They also produce TV