Assess The Impact Of Advertising On Teenage Girls

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Furthermore, advertisements are now being integrated into the food they eat, and most notably in fast foods chain. One of the methods that is being exploited is children’s attachment to fictional characters. Advertisements include popular cartoon characters on their food packages or in their commercials. This marketing tactic draws the child towards that brand or product and can even delude them in thinking that it is superior in some

This ruthless terror organization has recruiting strategies that are alarmingly effective. According to a spokesperson for the Islamic Army, “ISIS recruits approximately 20 new members a day, and most of the foreign fighters are between 15-20 years old” (Lu). ISIS tries to recruit younger people because they are more susceptible to being influenced by their terrorist ways. USA Today estimates ISIS has between 20,000 and 25,000 fighters (Tomlinson). There is no doubt that ISIS employs experienced media and marketing people, who have helped to spread and control their message. They create recruitment videos to show future members all the positives they will receive when they join. On top of these recruitment videos, they promise the reward of “playing an important role in something larger than yourself,” along with addressing any concern a potential recruit might have (Lu). Their media team also produces an “online English-language magazine called Dabiq that publishes propagandist articles and reports aimed to glorify the Islamic State” (Lu). ISIS also uses social media, such as Twitter and Instagram, to spread its message to potential followers. This makes it more difficult for the government to prevent ISIS from spreading their word because so many people use these social media

ISIS has been using children of the ages 12 through 16 to carry out their horrific terrorist attack. They have used children for 39% of their car bombs and children for 33% of foot soldiers to kill civilians. In the past year these numbers have doubled (Malik, 2016). There is an estimated 31,000 women who are pregnant living under the rule of ISIS. These children’s lives are then dedicated to becoming ISIS soldiers. They start in training camps as young as eight and begin learning weapon and combat tactics, as well as the teachings in the Koran. Some analysis has stated that ISIS treats children no different than men, and these children are forced to grow up quickly. Children learn how to perform executions and will help carry out the execution or perform the execution as a prize. They will use children to travel into busy civilian areas with bombs strapped to their chest. To convince these children of this, ISIS tells them that they will receive blessings and die a martyr if they kill themselves. This is the tactic they use to gain thousands of followers and willing martyrs. (Jansen,

ISIS gains publicity through media by posting beheadings, and military videos on social media, which then is picked up by news broadcasters. A major way ISIS propaganda gets spread, is re-tweets from twitter. Twitter is popular format for people to “tweet” their opinions, ideas, and spread awareness, ISIS on the other hand, will make individual twitter accounts,

Enticing young recruits from all over the world by using advanced technology and propaganda to persuade them to join in an exciting adventure. “They are far superior...when it comes to media technologies”(Jethro,CNN). For example, the ISIS propaganda team, HIJRAH, creates videos of explosions, gunfire, and killing that possibly troubled and insecure teenagers who are trying to find their way in the world, find exciting. The group continues to expand its terror on the Middle East.

ISIS’s use of digital media has helped them become a powerful terrorist organization and a global threat. ISIS is able to recruit a variety of people online by using “just about every tool in the platform box- from Twitter to Youtube to Instagram- to great effect, attracting fighters and funding” (Morell). ISIS utilizes the internet by using several different social media platforms to attract new recruits online. On these social media platforms, ISIS generates sophisticated propaganda due to their effective use of 21st century technology. This appeals to potential followers because ISIS uses fancy, expensive technology to glamorize the terrorist organization. ISIS has a “multilingual propaganda arm known as al-Hayat, which uses GoPros and cameras mounted on drones to make videos that appeal to its followers” (Morell). ISIS now has a dominant presence on social media sites, and these sites are accessible to people across the globe. In a iCONN article called “ISIS on the Recruitment Trail”, the author explains ISIS’ vast presence on Twitter, one of the world’s most popular social media sites. The article states, “About one out of five (21.4% to be precise)...that is how many tweets with the acronym ‘ISIS’ in them were in support of the Islamic state of Iraq and Syria...in the fall of 2014”(Moore). This

ISIS strategic objective is to establish a caliphate in Iraq and the Levant, control and govern the caliphate, expand Islam and sharia law worldwide, and recreate the power and the glory of (Sunni) Islam. The ways employed by ISIS include, marginalized grievances of Islam and radical interpretations of Quran to recruit extremist Islamic insurgent fighters. Social media is used as their primary means by spreading hatred among society. ISIS utilizes twitter, YouTube, and Facebook which is accessed by many teenagers all over the world. However, due to unemployment rate globally, lack of security awareness, and lack of patriotism. Men, women, and children are easily persuaded to join ISIS and other extremist groups.

During the political campaigns, very popular references were made between two powerful political campaigners , Hilary Clinton and Sarah Palin, two women of opposite political parties, were hardly ever discussed in news castings without a comment on physical appearance, favor was given to Sarah Palin based on the fact of being a younger and more good looking campaigner. Many newscasters said many statements under the same theme of having to hold sex appeal in order to hold any power, in which media has turned into a very popular advertisement tool. Showing the next generation, women are meant to only to be regarded in importance based on their appearance, a quote from a spokesperson called Newsom while during an interview the director and writer of Miss Representation had said. “ So the message that is then communicated to young girls is why would anyone put themselves in that position to run for a leadership position in

Advertisements are made to sell products. And who better to sell these products to than tweens and teens. If they are won over today, they may become long-term customers. Tweens and teens also have a big influence on household spending, so anything goes. Advertisers will get you to buy by getting into your head. More than anything in the world teens/teens want today is to fit in, they want to be considered attractive and don’t want to be considered a dork. Advertisers use this to win you over. Ads give the impression that you can become talented by wearing certain clothing. For instance, an ad showing Simone Biles wearing a certain brand of leotard winning a gold medal would imply that if you wear this brand of leotard you too, can become

Their leader Baghdadi has aided ISIS in gaining prominence, with their control of parts of Iraq and Syria. The goal of this extremist group is that “ Muslims across the world swear allegiance to its leader - Ibrahim Awad Ibrahim al-Badri al-Samarrai, better known as Abu Bakr al-Baghdadi - and migrate to territory under its control” (BBC). They also believe in Sharia Law and they also emphasize an apoplectic stage and literalist translations of the Quran. ISIS also attempts to eradicate infidel’s public execution, crucifixion, apostates, and anyone against their rulings, they believe in religious and ethnic cleansing. Wood from the The Atlantic said “The Islamic State has its share of worldly concerns (including, in the places it controls, collecting garbage and keeping the water running), but the End of Days is a leitmotif of its propaganda” (Wood). ISIS is also using modern tool like social media to recite members. According to the New York Post, “ Facebook, Google and Twitter are stepping up efforts to combat online propaganda and recruiting by Islamic militants, but the Internet companies are doing it quietly”

Technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Technology is everywhere. If someone would like to discuss a specific topic about technology, there are many different directions and point-of-views to take into consideration. technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Most of technologies finest inventions, clothing, etc. All are developed to please teens. Advertisement agencies are used to help push these inventions forward, by using different tactics. Tactics such as peer pressure, celebrities, and exploiting insecurities (What is the impact of advertising on teens?). Sadly, these tactics work on most teens due to the teen

The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as "Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don't need?"(Alexander & Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to