Assessing India's Mobile Number Portability

Decent Essays

India has more than 900 million mobile connections.
To assess the MNP it is of paramount importance to understand the psyche of the Indian consumer. More than 95% mobile subscribers are prepaid, reflecting a price sensitive consumer. This in conjunction with aggressive price competition has led to a high churn rate. Under these circumstances MNP should be high in demand. But contrary to this in the first 12 months after MNP implementation in 2011, only 5% of the churning customers preferred to take benefit of MNP, clearly indicating lower affinity for the same number.
This trend could be attributed to several factors. Subscribers in India lack the patience to wait a week for while the porting procedure is completed. On the other hand the prominence of free SIM cards, instantly available at every nook and corner, has very much reduced consumer’s apprehension of letting go of the number. Growth in Multi-Sim card devices has also helped consumers to hold on to the previous numbers while going in for a new cheaper alternative. What did not help is the discretion used by the operators in many cases to reject porting applications. In such a high churn market, the 90-day waiting period between two porting applications restricts the free movement of subscribers, who are always on the lookout for the cheapest telecom plan. MNP hasn’t been without its share of controversies. TRAI has had to file litigations against three telecom companies on the ground of not disclosing to the

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