Assessing India's Mobile Number Portability

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

In addition, Norwegian smartphone consumers regular update or buy a new smartphone. These results in a rapid change in smartphones for customers but there are more loyalty within iPhone users than other brands even to the point to blind love (Forbes, 2014). The author has chosen to set the level to medium based the system of subscription based sales that results in high switching cost (Marketing magazine, 2014), there are no substitutes for a smartphone as mentioned earlier and buyers are medium price sensitive. However, since Norway has such a high smartphone penetration there are many buyers for the smartphone

There is a relationship between the customer’s choice of telecom operator and the company’s call rates.

Indian telecom industry is one of the quickest developing commercial enterprises on the planet [2] .There are around twelve telecom administration suppliers who work in the wired and remote fragment. The business is described with exceptional rivalry and persistent value wars. There are suitable financial and limited time approaches that help the local request and make volumes for the business .The Indian telecom industry has colossal development potential. In the following couple of years, the industry is ready to develop further; truth be told, it has as of now entered a solidification stage as remote players are attempting to obtain a pie in this dynamic industry.[5]

The old saying goes “talk is cheap” but if this is the case why do we spend so much money on pay monthly mobile contracts. In recent years there has been an increasing trend in people using data on their phone rather than using them to do as they were intended for; to make phone calls. This paper will analyse just why people are willing to spend money on having a greater amount of talk minutes instead of going with cheaper contracts which include more data and how these preferences are changing over time. In order to achieve this paper will only focus on sim only contracts from two providers Three and EE. With attention only paid to contracts which do not include a handset in the month price.

I've been told that the greatest ideas solve problems that we didn't know we had, but I'm not sure tablets have solved much for me. I can say netbooks have been very useful when they have good battery life, but I have many uses for laptops that are more portable. To me, portability and function are key. A netbook is an improvement over a laptop because they're not very expensive, easier to carry around, and are just as functional for most office work. Tablets, on the other hand, occupy a strange place where I think we haven't really gotten to yet. I held off on getting a tablet device until about last fall, when I bought a used slate. The tablet PC market has been depreciated by the influx of touchpad devices, and three-thousand dollar

While wireless penetration in urban areas has increased significantly over the last few years, rural and semi-urban areas continue to be under-penetrated. The medium segment is likely to be the fastest growing with 240 million handsets in 2014 (Source: Analysys Mason).

Researchers conducted by (Aydin and Özer, 2005; Aydin et al., 2005; Aydin and Özer, 2006; Chadha and Kapoor, 2009; Gerpott et al., 2001; Junaid-ul-haq et al., 2013; Lai et al., 2009; Qayyum et al., 2013; Santoridis and Trivellas, 2010) that provide the definition of customer loyalty being the attitude of customers towards the existing carriers that focuses on the customer repeat business, clientele, and not wanting to use the service from another provider. From the literature review, it was found that the key elements of customer loyalty consist of three components: (1) Repurchase Intention, (2) Resistance to switching to competitor 's product that is superior to the preferred vendor 's product, and (3) Willingness to recommend preferred vendor 's product to friends and associates.

Submitted by Arvind Verma Roll No. 27 Telecom Management and IT- II Symbiosis Institute of management Studies, Pune

The advances in mobile data technology now allow consumers to access information ubiquitously, providing the companies in the service sector with new marketing opportunities. Newer marketing technologies must be modelled and implemented to adapt to this environment [2]. The authors’ objective is to examine how user mobile Internet usage relates to certain unique characteristics of the mobile Internet space. As opposed to the limitations on geographical mobility and access faced by PCs, mobile devices can access data wirelessly almost anytime and anywhere. The South Korean 3G mobile market had over 10 million subscribers in June 2008 [2]. With such increases in

|13 | | 3.1.6 Teletalk Bangladesh Limited |13 | |Chapter 4 |14-19 | |4.1 Findings |15 | | 4.1.1 Customer Perception on Diversified Packages |15 | | 4.1.2 Customer Perception about Call Rate |16 | | 4.1.3 Customer Switching, Use of Multiple SIMs and Networks |17 | | 4.1.4 Satisfaction Measurement for Operators |19 | |Chapter 5 |20-22 | |5.1 Suggestions from the Consumers |21 | |5.2

The Indian telecom sector has evolved over the last two decades significantly. Before the economic liberalization in the 1990’s, it was the state run service providers BSNL(Bharat Sanchar Nigam Limited) & MTNL(Mahanagar Telecom Nigam Limited) who had absolute monopoly in this sector. Landlines used to dominate the Indian telecom space. Mobile phone users were very few and they were mostly from the ultra rich and the elite segment. Call charges were extremely high which kept the ordinary people outside the purview of the telecom service. It was the economic liberalization which opened the floodgates for private and foreign investments in the Indian economy in almost each and every sector and the telecom sector was also not untouched by it. It brought the private players into the telecom space and created a fierce competition which resulted in an ideal atmosphere for the diffusion of the telecom services among all classes and segments. It was the trigger for the subsequent telecom revolution in India which ultimately resulted

Until 2010, changing service providers was something most customers shuddered at the thought of. The accompanying change of number would change the customer’s social interaction for a long time after that. In 2011 though, Mobile Number Portability (MNP) was implemented after a trial run in Haryana. This decision followed 70 other nations, and was a need for the masses for a very long time. It is still better late than never.