Assessing the Corporate Culture of Walt Disney Essay

2103 Words 9 Pages
This paper will assess the corporate culture of Walt Disney, addressing the background of the organization, training and teaching, stories, legends and myths associated with the company, philosophy, values, mission statement and the organizational goals of the company.

The Disney Brothers Studios was founded by Walt and Roy Disney in October of 1923. As the brothers increased their reach in the entertainment market, this small studio evolved into the corporate giant known today as the Walt Disney Company which has interests in entertainment and media enterprises including Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet websites.
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The Walt Disney Company also has strong standards which the company feels that are imperative to make sure the Disney name, vision and company has superior record with the community. This is shown in their Code of Conduct for Manufacturers (“Code”, n.d.), which specifies: a standard of excellence in every aspect of our business and in every corner of the world; ethical and responsible conduct in all of our operations; respect for the rights of individuals; and respect for the environment; manufacturers will not use child labor; manufacturers will treat each employee with dignity and respect.

The Walt Disney Company also takes great pride in being environmentally conscience. The company’s environmental statement is “the attitude and commitment to support responsible environmental initiatives, and that commitment begins with individual action” (“DisneyHAND – Environmentality”).

In reviewing the Walt Disney Company, whether it be at Disney itself, in a Disney store or visiting their informative website, a person finds statements such as “Nurturing a Creative Culture”, “Innovation: Bringing creativity to life” and “Disney Difference.” These slogans and sayings reinforce the Walt Disney Company’s goal to have a positive effect on all types of customers that they deal with, whether it is store customers, workers, shareholders, investors, manufacturers, etc.


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