Assessing the Goal of Sports Products, Inc.

Financial Management: “The process for and the analysis of making financial decisions in the business context.” (Cornett, Adair, & Nofsinger, 2016, p. 5).

Profitability. The company strategy is to target only 25-45 years for specialist sportswear products, but a lot of

CitedBrigham, Eugene F. , and Phillip R. Daves. Intermediate Financial Management. 8th ed. Mason: Thomson South-Western, 2004.

The notion of "marketing myopia" has haunted marketers since Theodore Levitt published his famous article "Marketing Myopia" in Harvard Business Review in 1960. Levitt argues that companies which narrowly focus on the product to the detriment of customer requirements (i.e., dispensing with the marketing concept) suffer from marketing myopia. Myopia or shortsightedness is often apparent within organizations. Several types of marketing myopia can be identified including classic myopia, competitive myopia and efficiency myopia. Companies displaying one of these three elements are clearly distinguishable from innovative firms which embrace the marketing concept in practice and which have a much broader scope than is

The sporting goods industry is one that covers a wide variety of activities; from individual activities like fitness or hiking, to team sports like football or baseball. There are many areas in which companies can compete. A company can compete in one area and create a niche or compete in many areas by doing many things well. Two companies that cover a wide range of activities are Big 5 Sporting Goods and Dick’s Sporting Goods. Intepreting both companies financial statements and financial ratios through comparing and contrasting will provide the opportunity to analyze how their respective businesses perform in the sporting goods industry.

The medium sized sports company that is planning to outsource its business activities to a company in another country has the moral responsibility to fairly and justly contribute for the betterment of the other country with moderate level working conditions and lack of resources. Garret Hardin and Peter Singer propose two different perspectives of ethics. While Garret Hardin emphasizes that there are only limited resources on the earth and due to issues like poverty, overpopulation, and insufficient productivity in many countries, these resources are inappropriately utilized. The controls and regulations to give these resources in the hands of few competent people with particular qualities are harsh realities of this global economic perspective.

Athletic Apparel companies are a growing niche market in the Textile and Apparel Clothing Industry. This market has exploded in recent years as activewear companies moved from exclusively outfitting athletes to offering comprehensive lifestyle brands, this trend is expected to continue with analysts indicating 50% growth by 2020.

Ehrhardt, M.C. & Brigham, E.F. (2011). Financial Management: Theory and Practice, Ed 13. Ohio: South-Western Cengage Learning.

I have chosen Nike to produce an analysis on. It is important for a company as large as Nike to keep abreast of their strategies and to remain competitive. Here is some background

The author, in order to complete the report studied several texts with regards to financial management. The author also researched many useful websites and journals with regards

b. Operating Income, income before taxes, net income, earnings per share and retained earnings for current year ......................................................................... 11

“In September 2001 Knight and Nike’s Board of Directors created a Corporate Responsibility Committee of the Board. The committee’s responsibility is to review, report and make recommendations to the full board regarding Nike’s alignment with corporate responsibility commitments. Issues to be addressed include labour compliance initiatives, environmental practices, community affairs programs, human resources, diversity issues, and philanthropic efforts. These structural changes in the governance of Nike provide evidence of positive ethical deviance at the company level” (Arnold & Hartman, p23-24)

In the corporate finance part of the hand book; gives opinions to rational managers in a mispricing market and gives examples for “market timing”.

Efficient market hypothesis had been a topic of significant interest to the academicians, practitioners and the corporate executives for a long period. Under Eugene Fama’s(1965) survey, it is reflected that there is a turning point of the modern finance by efficient market hypothesis. However, there had been a shift in the focus to the theory of behavioral finance (Shiller, 2003) recently. Behavioral finance is the financial structure which supplements various parts of finance (Gallagher, 2003). It is the module which supports and displays the behavior of the investment managers and assists in the overall process of management. Therefore, behavioral finance is a unique art which is required to be selected in order to understand the outcomes of interactions between the investment managers and the corporates. Given this background, this essay examines how the behavioral finance has challenged the efficient market hypothesis and the implications of behavioral finance for investment managers.

In Finance, scholars are led by the matter they want to study and define the approaches and the methods to use according to the environment and the subject of the study. During this essay, we will describe how scholars in finance approach problems and topics, then we will explore the methods they use before examining how they ensure the quality and the publication of the result of their research.