Assessment BSBMKG506B Plan Market Research CAROLINE CAMARGO PRATES

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Plan market research

Course handout and assessment

Student name/number

Caroline Camargo Prates


Unit: BSBMKG506B
Plan market research assessment 1,2,3

Student’s name (print please)

Due date Assessment hand in

Student Signature
Date 1st resit

Trainers Signature
Date 2nd resit

Trainers Signature
Overall Competency Achieved


Date Achieved
Trainers Signature

I ____________________ declare that the assessment completed by me is my own work and research unless otherwise acknowledged


Plan market research BSBMKG506B
Assessments 1 & 2

Instructions for the student:

1. All assessment tasks are
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Adjustment for distance-based learners
No variation to assessment is required.
Case study

David and his wife, Alison, have been in the garden supply and nursery business for the last 13 years. David supervises the nursery and garden supply part of the business, while Alison does the administration and bookkeeping and oversees the landscaping projects. Their employees comprise two full-time gardeners, a part-time landscaping consultant and two part-time cashiers. The trading hours are as follows:
Mon – Wed 9 am – 6 pm
Thurs – Fri 9 am – 6 pm (9 am – 9 pm in summer)
Saturday 8 am – 6 pm
Sunday 10 am – 6 pm
The business is located in a main road, opposite a small suburban shopping centre that includes a supermarket, department store, café and 12 specialty shops. About 2 kilometres down the road is a large Bunning’s store.
The business has prospered over the years through a steady stream of customers who are happy with the quality and cost of the goods and services, and the professional advice. David has a good rapport with most of them, and takes a keen interest in making sure their gardens are properly maintained.
Five years ago David and Alison opened a small café inside the nursery. They now have two full-time staff and an additional part-time staff member who works over lunch-time and on weekends; although during the school holidays Alison’s daughter also assists in the café. A new café opened

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