Assessment : Strategic Public Relations Plan

When I hear the word “patriarchy”, the first thing I think about is male dominance. Our society has a dangerously narrow view of masculinity, which limits what a man is allowed to be. Phrases like “nice guys finish last”, “stop acting like a girl”, or “be a man” are told to boys at a young age. In Don Sabo’s article “Pigskin, Patriarchy, and Pain”, he shines the light on intermale aggression by sharing his experience as a young football player and the detrimental risk upon ones body in the football culture.

Youth sports in general is being reshaped because of how competitive americans are becoming. Every aspect of kids’ sports has become hypercompetitive hyper organized, and all consuming. The craziness in the culture of kids sports has led to the realization the world has changed. An estimated 40 million young adults are participating in a variety of organized sports For those 40 million apart of organized sports they have to give an almost total commitment to playing and being apart of the team (Ferguson). Sports are considered to be a shared cultural experience between many children, and they can

Violence remains a prevalent occurrence in the United States despite a steady decline in its occurrence over the past two decades. The group that is most responsible for the increases in violent crime in America is the young adult males. Gender violence is to be accounted as the major form of anti-social behavior that is perpetrated by these young men. The violence against women includes issues acts such as sexual assault, physical battering, rape, threats of sexual or physical abuse, and psychological as well as emotional abuse. As such, these facts point to the fact that gender violence is an issue that occurs across all sectors of the US social life. However, there is a concern that such issues are not adequately addressed when it comes to the sporting world. Other sectors of the US society have come up with well addressed procedures that deal with the issues of domestic violence (Withers 147).

AFL players inspire young people all around Australia because meeting one of your idols at such a young age is invaluable. It inspires children to achieve dreams and overcome roadblocks, plus it encourages them to lead active and healthy lives. Many AFL players’ lead generous lives look at Collingwood defender Harry O'Brien who spends a significant part of his off-season in Africa, working with local communities and Brisbane Lions captain Jonathan Brown frequently has a kick around with the kids of Brisbane. The bottom line is that nearly 20 per cent of children see sports stars as role models.

Target groups include women, young people, over 50’s, disabled people and black or ethnic minority groups. These groups of people are the groups that generally have been the most barriers to participation. They are focused on increasing opportunities in sport as they are likely to benefit the most.

For decades, American Football has captivated this nation as one of the prime sources of entertainment. With the culmination point, the Super Bowl, attracting more viewership than any other televised event in the country, the sport has seen a tremendous growth since its origination in 1920. In an era of economic struggle, job shortage, and high-cost of living, those with above average physical abilities can find the lure of professional football to be extremely attractive. With the wealth and fame attached to a professional career, many of our youths share the common dream of achieving football star status. In order to attempt this lofty goal, many kids enroll in this contact sport at an early age, often times with the support of their parents.

Should the dilemmas of tackle football be considered a national or even global issue? While tackle football has been proved to be detrimental to the youth’s health, especially for children under the age of 13, critics have questioned and discussed whether other sports are going to be next and how they can possibly prevent football’s future modifications.

Football can not only teach you about teamwork but as well as commitments and responsibilities. When on a team this is no I or me there is only us and we, that commitment is made as soon as you pledge to help your fellow teammates and participate in the sport. Most sports now in common day are not likely to be inexpensive but highly costly, especially football. The child’s parents make the commitment to pay for the registration, the equipment, and time to be there to cheer on their

Upon analysing equity and access in sport, it is important that I am aware of what levels of the framework have influenced my sport participation. In Queensland especially, the sport of AFL comes with primarily negative connotations. These preconceived notions about the sport and the cultural have had a negative effect on my participation and approach towards the sport. Gender stereotypes have also been a deterrent in my participation. Sports, such as AFL, require participants to be competitive, courageous, powerful and strong. These qualities are largely associated with male gender stereotypes. Sport reinforces hegemonic masculinity by celebrating stereotypically masculine and activities and attributes, and restricting the behaviour of women.

When were young, we dream of what we want to be when we grow up. Some will say, a police officer, a firefighter, a movie star, a doctor, and maybe even a teacher. There are probably many other choices, but mine was to be an NFL Football Player. This is not a dream I share alone as many other youths envision this dream too. So, we go out to parks and play the great American sport and pretend to be our favorite player. Growing up a Cowboy fan I would always pretend I was NFL great Emmitt Smith. So many of our youth still do the same as I work at an elementary school and here kids all the time at recess yell out football term such as “O’DELL” when a great catch is made, or “HOUSE” when some is apparently going to score a touchdown without contest. These action bring joy to my heart and tears to my eyes. This feeling is short lived though, as the Recess Supervisor usually ends the game because it is not a recess permitted activity. After it has concluded I ask myself “why is this game that promotes fitness so bad that they cannot even play it in a structured time of day that promotes physical activity?” The answer lies in the topic of a big social debate on youth football and its safety. Recent, I watch a episode of South Park that addressed this. Many social issues are viewed in this show in an entertain way. The episode show how parents growing concern over the safety of the sport lead to the modification of the game in an event the show called “ Sarcastaball” in which the

In todays society… sports, and all kinds of sports are wanting to be played by young kids and adults all throughout the United States and the world. Thousands and thousands of people participate in sports no matter what social class they may fall under, the sad part is some of these participants are not able to participate. The reason for this is many middle class sports require significant monetary funds from participants. While members of the middle-class are typically not members of

(Street League, 2016) They offer one to one support with career advice and mentoring and stand out by offering support once the students have found a new job. Sport is a powerful tool, sport can teach you things for life for example the importance of working as a team, you can take this into the world of work, as in a sports team you can all work together a common goal it might be too win the league. Sport helps you deal with success and failure, this might be when your team gets knocked out of a cup competition they are taught that it’s a temporary set back and it gives them someone this work towards next season. Street League football is the platform on which they have built their charity and continues to be main sport for Street League in 2016, with 95% of their participants taking part (Street League, 2016). This is due too football being the most popular sport in the UK, due to the fame, excitement that football brings and is such an accessible sport. Football is a sport which is very easy to engage youngster in, aswell football Street League teach the participants on the course maths and English which are essential for the workplace, having a C grade or above in English, Maths and Science has been important as most jobs want this from their workforce

In another research, Bryson (1987) found that sports have always been a construction of hegemonic masculinity. A sport such as football receives attention and is linked with masculinity where the use of force, violence or aggression can be seen. Women who attempt to do sport are merely challenging the hegemonic masculinity is already in place.

“You throw like a girl” this observable phenomenon is intended as an insult. But what does it mean to be “like a girl”? When did being a girl receive a negative connotation? Because people live in a sexist society, all girls are considered almost physically handicapped. Oftentimes guys believe that they are better at athletics based on the fact that they are males. Reasoning that someone is better at something based on gender, is sexist. Sports empower women giving them confidence and strength in the face of discrimination, sexism and objectification in society. This Paper will explain how girls around the world are beating sexism by beating superstition. Showing how women are empowering themselves through sports. By doing sports women gain freedom, power, strength, respect and dignity. Women athletics are defeating discrimination and closing the gap between men and women around the world.

The write of this report has selected HB Agency which is operating in business to business sector. HB Agency is a marketing communications and web development agency which develops the appropriate marketing solutions for growing others businesses and makes it possible for those businesses to achieve their business goals effectively. HB Agency was founded in 1999 by Kevin Hart and Nicolas Boillot who is its owner and organisational leader.